Mika I. Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Creating the best product experiences for cannabis consumers by executing GTI's innovation strategy through both the expansion of existing product lines and the commercialization of new-to-world products.

・Led the development and execution of the company’s Innovation Roadmap to identify new products and channels that will help the brand transition from DTC brand to an omni-channel brand by 2025.・Managed new product innovation process from the ideation phase to launch, working cross functionally through concept development, formulation, packaging and go to market strategies. ・Won the executive leadership team’s buy-in of new product ideations by researching industry and market landscapes, identifying key differentiators among competitors, developing unique value propositions and defining economically profitable business cases. .

Chicago, Illinois, United States

・Drove the company’s pivot and rebrand from a chain of tea cafés to a CPG brand, launching new formulations, packaging and GTM campaigns of the flagship product line, resulting in 26% sales lift and category leadership.・Invigorated brand positioning, strategy, art direction and 360 marketing plans to support omni-channel brand campaigns, achieving incremental 5% market share and 21% revenue growth resulting in the sale of the brand to JAB, a global investment holding company in 2017. ・Owned and executed the annual marketing calendar for omni-channel brand campaigns including in-store and digital events and experiences across all domestic and international retail units.

・Led a cross-functional team to manage timelines and execution of deliverables to implement +60 brand campaigns and new product launches across the retail business and license partners in the US, Middle East and South Korea.・Worked with domestic and international license partners to localize marketing programs and campaigns to meet the needs of local customers and improve their experiences, helping to fuel growth of license business by 42%.・Brought research insights and data analytics discipline to category and product portfolios, achieving 59% increase in same-store-sales in summer seasonal category.

Chicago, Il

・Worked with a PR agency to successfully pitch and get published in Bloomberg BusinessWeek, Time, and Wall Street Journal; awarded “Best Specialty Drink of the Season'' by Chicago Tribune, beating Starbucks’s Pumpkin Spice Latte. ・Created content strategy for digital platforms including website, social media and direct-to-consumer campaigns for e-commerce, resulting in a 12% year-over-year increase in online sales.・Publicly represented the company in TV and print media

Chicago

・Featured in print, runway, digital media, and TV commercials for major global brands, including The Body Shop, Budweiser, Hallmark, Target, Macy's and Kohl's.・Modeled internationally in Singapore, appearing in SEA market print media and advertising.

Master Of Science - Ms, Business Analytics (Msba)

Bachelor Of Science - Bs, Leadership And Organization Behavior

East Asian Languages, Literatures, And Linguistics

27 Courses Completed in East Asian Studies, including: -Japanese Textual Analysis -The Japanese Theater -Traditional Literary Japanese.