Sr. Marketing Operations Specialist
Current-Execution of global marketing programs, entailing page building in WordPress, program setup in Marketo, campaign creation in Salesforce, and virtual event creation and setup in ON24.-Coordinated email program operations including: -Building emails utilizing HTML and CSS in Marketo -Oversight for the creation of new email templates for all marketing programs -Rigorous email render testing using Email on Acid to ensure consistency and find areas of improvement across different email clients -Email targeting, segmentation, and scheduling to meet specific program goals -A/B test of various email strategies to increase conversion rates-Led the onboarding of the marketing operations agency by creating training documentation and hosting training sessions to scale global marketing campaigns