Hansen Lieu Email & Phone Number

San Francisco, Ca, Us

Drive GTM plan, pricing & packaging strategies, and product adoption for ON24 engagement platform. Key accomplishments included:- Supported product releases with messaging, enablement, and GTM content- Launched a key new capability to differentiate ON24 platform by developing messaging, pricing & packaging, field enablement, and sales content- Develop and manage an ongoing Customer Advisory Board (CAB) to enable ongoing collaboration and product innovations

San Francisco, California, Us

Develop GTM messaging and positioning; drive product launches:- Plan and execute product launches to drive adoption and grow new booking- Develop and activate messaging & positioning to support new company narrative- Create sales content and enable sales and BDR team

Milpitas, California, Us

Lead the Marketing team to drive Thought Leadership and GTM strategies and execution, supporting and collaborating with the Sales team to meet aggressive growth objectives. Key accomplishments included:- Refined overall company and product positioning and messaging- Enabled and provided ongoing support for sales and SDRs to build new pipeline- Developed new thought leadership platform to communicate innovations and differentiations for ZineOne

San Francisco, California, Us

Develop and drive the Go-To-Market (GTM) and messaging for Sitecore Experience Commerce. Key accomplishments included:- Developed new product messaging and positioning.- Refined and orchestrated go-to-market plan, collaborating with sales leadership and field marketing.- Planned and executed product update launches: Coordinated internal and external communications, provided sale enablement, and updated product collateral, pitch deck, sales guides.- Developed thought leadership content to drive awareness and support product positioning.

Palo Alto, California, Us

Contribute to the Commerce Cloud product line business growth through integrated marketing campaigns, global customer events, thought leadership, and product launches. - Drove and developed integrated global campaigns that contributed 25% of the marketing-generated pipelines.- Planned and executed 2 white-gloves executive events that attracted 50+ C-level marketing and digital executives and accelerated several millions of pipeline at SAPPHIRE NOW, SAP’s annual customer conference.- Conceived and developed a campaign targeting a competitor’s installed-base, generating a significant number of highly-qualified opportunities.

Munich, Bavaria, De

Developed all global aspects of go-to-market for the Commerce product line including: Position and messaging, demand generation strategies, global event content strategies, thought leadership, and sales enablement. Some of the key accomplishments included:- Planned and managed SAP Hybris Summitt hat attracted 2.5K attendees and generated a significant percentage of the marketing pipeline.- Developed and built many global digital campaigns that generated 10+ million pipeline.- Revamped primary go-to-market messaging for Commerce that revitalizes and repositions the product in the market.

Walldorf, Bw, De

Drove go-to-market strategies and marketing tactics of the CRM customer service solution. - Collaborated to build and nurtured a community of thought-leaders, influencers, and practitioners on the topic of social media and customer service. At its prime, it attracted over 12K visitors per month and generated 4K leads per year. - Developed sales playbooks and other sales materials to drive sales and build pipe.- Managed the team’s marketing budget of over $1 million, ensuring accountability and effectiveness.

Walldorf, Bw, De

Drove awareness and adoption of mobile applications and platform. - Produced thought-leadership content, spoke at conferences, worked with industry analysts on the enterprise mobility topic. - Contributed to develop a long term mobile strategy, which became the foundation of the product roadmap.

Austin, Texas, Us

Managed Siebel's mobile applications and platform with significant focus on CRM Sales application and the Life Science and Medical Devices industries. - Collaborated with customers and partners to evolve and drive product enhancements. - Supported sales teams, serving as product experts and helping to position my solutions to prospects and customers.*Note company was originally known as Siebel Systems, acquired by Oracle in 2006.

Mba, Business, Marketing

Bachelor Of Science (Bs), Ieor