Brittany Tyner Email & Phone Number

Atlanta, Ga

Within Cox Enterprises lives a wonderful place called Cox Ideabar, a Center of Excellence that develops Cox brands, drives value, and accelerates growth for Cox businesses through brand, creative, marketing and media expertise. I'm grateful to work for an amazing company with so much opportunity to chase down my passion and unleash my greatest potential. In this role, I leverage my experience, knowledge, and skills to provide strategic guidance and drive innovative thinking to ensure we deliver high quality creative that achieves our company’s objectives. I'm a client advocate, ensuring the highest quality client experience and act as a steward and mentor for the full team, ensuring strong team unity and ways of working to operationalize our marketing strategies.

Atlanta, Georgia, United States

Collaborated and led cross-functional and agency collaboration to develop creative strategy, campaigns, and programs to launch and manage a new line of business for Cox – contributing to Cox Mobile market share and revenue growth. Led and executed creative for 360˚ advertising campaigns and promotions to drive customer acquisition, device promotion, retention, brand, awareness, and education – across paid, owned and earned media, including 1:1 and 1:Many marketing tactics, in partnership with Consumer Marketing Strategy, Consumer Product Marketing, Digital, and Media teams. Established extensions to Cox Mobile’s new visual identity and ensured alignment to the Masterbrand in all channel communications.

A steward of the Cox brand promise - ensuring it's brought to life consistently at every touch point internally and externally. Partner and collaborate with stakeholders cross-functionally to cultivate alignment for the adoption and execution of all brand-related initiatives. Develop storytelling content about our brand purpose and connect meaningfully with audiences.

Greater Atlanta Area

Responsible for defining and developing go-to-market strategies, tactics, and programs for the Enterprise to achieve the overarching business growth objectives of Cox Homelife. Partner closely with Center subscriber and customer acquisition marketing teams to provide product expertise for campaigns and programs. Align with media & execution teams and third-party partners to ensure sufficient levels of marketing impressions are met and traditional product bundling integration strategies are achieved.

Norfolk, Virginia Area

Manage the team responsible for executing Residential General Market, Hispanic, and Home Security acquisition campaigns to promote and increase awareness of Cox products and services in order to ensure the VA region achieves revenue, net gain and margin contribution goals.Launch optimized campaigns by collaborating with the media team and agency to develop effective customer acquisition media plans, and then tracking and analyzing performance in order to improve strategy and planning.Oversee quarterly advertising creative calendar and campaign launch process, which includes customizing and executing marketing campaign tactics, as well as manage the creation and production of sales promotional materials, which maximize selling efforts.Promote and maintain brand image to ensure consistency with the national brand image. Contribute to creative development of consumer-focused assets within customization tools, in-house resources, and agencies. Includes working closely with product marketing to execute appropriate messaging, as well as by providing feedback to marketing groups and agency partners.Manage VA’s $3M annual Residential Acquisition and Home Security Marketing budget, including tracking expenses to ensure visibility to dollars, identifying variances, and streamlining month-end accrual process. Partner with Sales Leaders to report monthly PSU acquisition performance metrics. Responsible for meeting call volume and connect objectives based on campaign execution.Lead, develop, and motivate employees. Direct-report, Acquisition Coordinator, was selected twice within four quarters for VA Employee of the Quarter for process improvement and project management.Consultant to Center Connected Home team for $12M annual budget and expense reconciliation and project support.

Fl/Ga Region: Northwest Florida, Central Florida, Middle Georgia

Executed Residential acquisition & brand campaigns to meet revenue and growth objectives for FL/GA region, implementing placement of marketing campaign tactics including print, web, direct mail, TV, radio, outdoor, social media, and sponsorships. B2B marketing liaison for Cox Business acquisition & brand campaigns implemented with direct mail and print, included two targeted gift-with-appointment test campaigns and a localized, phased testimonial campaign to build market brand. Key driver of 2011 growth, helping reach the $7M incremental revenue goal. 2012 Mark Awards Gold campaign winner.Tracked FL/GA RES & CB Marketing expenses and accruals against $20M+ budget, and reported variances.Created assets in-house using InDesign and Photoshop, as well as externally with design agencies, in order to gain optimal customer response to meet campaign goals, applying marketing science campaign results.Provided internal communication for products and campaigns, as well as created and implemented sales incentives for Residential Inbound Sales, Customer Care, and Retention.Direct response agency management for 2012 Q4 Acquisition team, coordinating asset development and execution to Field. Digital Asset Management (DAM) selection team.

Northwest Florida

Advertising solutions expert for tourism-based businesses providing needs-analyses, buy & sponsorship negotiations, production coordination, and client satisfaction reviews.Proven sales ability: increased annual billing by nearly 300% in only 6 months.Managed business growth maintaining prospects, conducting cold calls, and providing accurate budget projections.Coordinated BP claim submission for Northwest Florida region after the Deepwater Horizon tragedy.

Northwest Florida

Delivered office management and administrative support to the Leadership Team, departmental staff, clients, and external vendors, as well as execution of various training and event management. Provided creation and design within PowerPoint, Photoshop, and Excel workbooks and databases. Weekly forecasts for budget reports, working with sales and department leaders to accurately project where each month will finish on revenue, expense, and operating cash-flow.Managed client relationships, communication, contracts, orders, and FCC regulations for Leased Access & Retransmission. Generated $80,000 annual leased access revenue.

Greater New Orleans Area

Launched Sales Support Department, which supported $4.3M in annual sales. Hired and trained 3 Account Coordinators (ACs) on research tools and proposal presentations, ensuring quality and standardization of sales packages. Coordinated training, provided coaching and performance evaluations, as well as planned department budget allocation.Collaborated with the State Operations Manager to create the Centralized State Traffic department; facilitating process conversions and contributing to the implementation of an electronic order submission system, improving communication and workflow efficiency.Designed, implemented, and maintained customer retention program, Our Customers First, established to increase new customer satisfaction and reduce client churn. Created GO Code Calculator, Excel-based tool to accurately and efficiently generate traffic priority codes.

Northwest Florida

Supported Account Executives (AEs) netting over $1.1M in 2004 and helped to increase 18% to $1.3M in 2005.Acted as a liaison between AEs, clients, and other support staff. Created quality sales presentations and proposals, and worked with AEs to strategically increase revenue generation by utilizing research tools to propose appropriate advertising solutions. Trained new ACs and AEs.Managed administrative duties for AEs, such as submitting sales orders, checking for available inventory, clearing makegood spots, balancing sales with revenue budgeting, reviewing invoicing, and ensuring the accuracy of overall order completion.

Bachelor Of Science, Telecommunications, Specialization In Production

Associates Of Arts, Mass Communications