Brittany Vanmaele Email & Phone Number

Lee'S Summit, Mo, Us

I oversee the Connections & Community core strength. My team is dedicated to creating genuine, impactful relationships between our clients and their audiences. By integrating social media, public relations, content creation, search engine optimization (SEO), and paid media, we ensure our clients' stories reach the right audience and are told authentically and effectively across all touchpoints. In practice, this means I work with a really smart, thoughtful and digitally-savvy team that understands audience behaviors and the channels needed to best engage them. Whether launching a social channel, performing a content audit to improve blog performance, crafting a media plan or executing a cross-channel reputation management plan, this team works in tandem to forge powerful connections that drive client business growth.

At Woodruff, I craft cross-channel social media strategies for clients in pet health, agricultural, and financial sectors with a focus on encouraging authentic fan engagement and increasing brand awareness. As head of the social team, I also serve as the strategic lead for my department and the agency at large, My role requires an intuitive use of and curiosity for emerging social platforms and a thorough understanding of tried-and-true tactics.Responsibilities include:• Full management of social media team, including overseeing all paid and organic social media work for current clients, from launching channels to reviewing tweets to executing influencer campaign activations. Grew team from 2 full-time employees managing 5 social channels to 9+ employees managing 22+ channels on an ongoing basis.• Pitching social tactics to prospective and current clients• Staying up-to-date with ever-evolving best practices and cross-channel trends• Establishing processes to streamline community and crisis management, improving response times• Breaking down agency siloes by collaborating across departments on influencer and cause marketing initiatives, campaign tracking and analytics, and moreClients: Taste of the Wild Pet Food, Diamond Pet Foods, CLAAS of America, UPL North America, Central Bank of Boone County, Hank & Roy All-Natural Pet Chews, Roeslein & Associates, Bill Barr & Co.Awards:• 2019 AMBIT award presented by the Kansas City Direct Marketing Association: Bronze• 2019 AMPSKC awards presented by Social Media Club of Kansas City: Gold, Multichannel campaign (2); Gold, Facebook campaign; Gold, Visual campaign• 2018 AMPSKC awards presented by Social Media Club of Kansas City: Best in Show; Gold and SIlver, Multichannel campaign; Gold, Visual campaign

Kansas City, Missouri Area

Kansas City, Missouri

I developed user-centric SEO and content marketing strategies for clients, such as the Veterans of Foreign Wars, and for the agency itself. Projects included auditing client websites, content initiatives, and link profiles to determine opportunities; consulting with current and prospective clients on their needs, capabilities, and goals; determining necessary deliverables and deploying tactics tailored to client objectives; collaborating with AJi’s web development team to integrate SEO best practices into Sitecore implementations; developing branded reporting and strategy templates; conducting monthly client consultations to review performance, recommend strategy adjustments, and answer SEO and analytics queries; and analyzing campaign results. Additionally, I am aiding in the agency's internal rebranding efforts.

Lees Summit, Missouri

I managed a team of digital content writers, SEO, and social media specialists and developed and analyzed cross-channel content campaigns for clients ranging from small businesses to nationwide franchises. In addition to contributing as a creative, as Director I provided content strategy for the agency itself, maintained relationships with franchise and white label clients, tackled workflow management, developed processes and prospective client strategy, made hiring and financial decisions, and ensured cultural cohesion. Big wins included a 5,300% increase in daily Facebook post impressions quarter-over-quarter; a 253% increase in unique website visits year-over-year; a 140% increase in Facebook post engagement month-over-month; and designation as a 2015 Employee of the Year. Clients included Planet Sub, ARCpoint Labs, the Shadow Buddies Foundation, and Tippin’s Pies.

Lee'S Summit, Mo

I established and executed content plans for nationwide franchises, encompassing on-page SEO, website copywriting, email marketing, and blogging, primarily on WordPress. Working with a diverse range of franchise clients at the local and corporate levels, I spearheaded editorial calendar development, collaborated with the social media team to develop cross-channel content, and shifted between unique brand voices ranging from technical to educational to irreverent. Clients included Title Boxing Club, Planet Sub, ARCpoint Labs, College Nannies and Tutors, Petland, and CCS Midwest.

Lee'S Summit, Mo

I created website and blog content for clients in disciplines spanning HVAC, lawn and landscape, automotive, real estate, human resources, restaurant consulting, and home improvement. My role required an evolving understanding of SEO best practices and content marketing tactics, extensive keyword and industry research, excellent client-facing and internal communication skills, and the positivity and flexibility to prioritize and deliver in a fast-paced environment.

Kansas City, Missouri Area

My sister and I founded Momentarily Yours Events to service brides, event planners, and other party-lovers in the Kansas City area. We create custom decorations and rent vintage and rustic items for weddings, bridal or baby showers, birthday parties, and other KC celebrations. We also provide consulting and day-of event styling services. Aside from crafting and styling, I also drafted contracts, processed invoices, managed inventory, and deployed our digital marketing strategies, encompassing website development, blogging, social media, email marketing, and local listings management.

Missoula, Montana Area

I taught composition and creative writing courses to classes of 20-25 college students. I designed lesson plans with a special focus on social media, technology, and multimodality. I helped students develop effective writing, editing, and reading habits, rhetorical awareness, critical thinking skills, and understanding of the hallmarks of various writing genres. During my tenure there, I presented on multimodality at the High Mountain Affiliate of the Council of Writing Program Administrators.

Columbia, Missouri Area

I interviewed University of Missouri (UM) system faculty about their research in order to promote the UM Research Board’s grant. In addition to conducting, filming, and editing interviews on Final Cut Pro, I transcribed them and wrote articles for publication on the UMRB site. I also spearheaded the development of social media accounts and created documentation to track project statuses.

Columbia, Missouri Area

I guided undergraduate and graduate students in brainstorming, writing, and editing papers for a range of courses in both face-to-face and online tutoring sessions. This entailed advising students on content-related issues, structural problems, and errors in grammar or conventions of MLA, AP, and APA style. I also trained new tutors through observations and mentoring sessions.

Columbia, Missouri Area

I helped curate the fiction portion of The Missouri Review, a nationally-recognized literary magazine. In addition to evaluating manuscripts, as part of the marketing team, I also conducted direct marketing campaign for the 2008 Audio and Video Competition; produced web content, such as archive pieces and blog entries for TMR's website; created and maintained TMR's Facebook account, including writing ad copy and handling finances; and designed a direct marketing and fundraising campaign explore new exposure strategies for the magazine.

Kansas City, Missouri Area

I crafted print and digital marketing materials for the American Public Works Association (APWA), including writing and copyediting the 2009 Public Works Resources Catalog and two articles for the APWA Reporter; composing new and revised existing online bookstore product descriptions to ensure consistency and best promote products; copyediting the 6th-8th grade curriculum Exploring the World of Public Works; and writing The Mystery of the Night Vandals novella. In addition to my written work, I collaborated with graphic designers to revise catalog layouts and integrate graphics into The Mystery of the Night Vandals.

Master Of Fine Arts, Creative Writing: Fiction

Activities and Societies: Teaching assistantship; member of High Mountain Affiliate: Council of Writing Program Administrators; presenter.

B.A., English, Emphasis In Creative Writing, Fiction; Minors In Anthropology And Religious Studies

Activities and Societies: Honors College Ambassadors: Tri-Chair [2009 - 2010]; Undergraduate English club: Treasurer [2007 - 2008].

Education record