- Crafted compelling copy, sketched wireframes, and wrote clear CTAs for landing pages used in marketing campaigns.- Actively provided clients constructive feedback on website design and structure, content, and ad copy.- Researched, planned, and presented advertising strategies to clients with budgets ranging from small ($2k/month) to large ($200k+/month).- Managed and optimized ad campaigns for eCommerce, B2B, and B2C clients to increase results on Google, Bing, Facebook, and LinkedIn.- Wrote unique ad messaging for different audiences and collaborated with the design team to craft creative.- Acted as the social media manager for multiple clients, discovering new content ideas, creating posts, staying on top of trends, and evolving our strategy.- Explored and recommended new opportunities for clients (both organic and paid).- Communicated regularly with clients to ensure campaigns are meeting their goals — their phone is ringing, they're booked up, etc.- Trained new hires on the ins and outs of digital advertising, as well as developed training guides and supporting materials.

I started at Kick Point as a Digital Marketing Intern in May 2015. This lead to a full-time position after I completed by business degree at NAIT. In January 2016 I started working for Kick Point as Digital Strategist! - Analyzed competitor websites and social media accounts. Presented observations and findings to the client so they can see how the competition is doing and where they can improve.- Conducted audience research and keyword research to better understand a client's customers and how they're searching — this information informs the strategies and guides created.- Created strategies and guides with actionable tactics to help clients meet their goals (this includes content, social media, link building, SEO, and more).- Trained, coached, and empowered clients on how to manage their ads campaigns when they were ready to take it on in-house.- Developed brand voice guides for clients so they can have a consistent voice across their website, social media, advertising, etc. - Wrote multiple articles for the agency’s blog (linked below).

Learned the ins and outs of digital marketing – everything from paid ads to SEO.

After I received my marketing diploma I worked at AMA as a Marketing Coordinator on the AMARewards team. After a year, I went back to NAIT to finish the last two years of my degree.- Coordinated a monthly eNewsletter that went out to 53k subscribers.- Supported the B2B portfolio by producing sales kits, research and other materials.- Coordinated printed materials, digital signage and promo materials for marketing campaigns.- Communicated with other lines of business and partners/interested parties, to make sure that marketing materials were on brand and accurate.- Managed and updated Microsoft CRM with marketing and partner information.- Created pages on the company's intranet (SharePoint) to communicate with front line staff and keep them updated.