As Kick Point's Director of SEO, I direct many of our client’s SEO strategies, helping them thrive in a variety of competitive industries. This includes helping clients clean up sticky technical SEO situations, solve complicated schema frustrations, build strong content strategies, and provide direction on anything else that falls under the umbrella of SEO.

As an SEO Strategist at Kick Point I work with a number of different clients (including local, service area, small, and large businesses) to create, manage, and optimize different SEO strategies.My responsibilities as an SEO strategist include:1. Local SEO — GMB set up & optimization, review management strategies, citation building, implementing schema, improving local search presence with content etc.2. General SEO — conducting SEO audits, keyword research, content writing, site architecture, link building, SEO strategy guides, etc.3. Technical SEO — conducting technical SEO audits to find issues with indexing, site architecture, internal linking, content, etc.4. Content — conducting content audits, help develop content strategies, writing content for clients that both rank and convert, etc.

I joined the Kick Point team as an intern back in 2018 with the goal of learning more about all things SEO! I jumped head first into the world of digital marketing and haven't stopped learning. I was hired on as Digital Strategist a month later.

I'm here to pass on my tips and tricks for learning SEO from the ground up. SEO can oftentimes seem like a never-ending list of opportunities and recommendations for improvement — feeling overwhelmed? My goal at KP Playbook is to help others find the “why” under all of the tactics spit out by automated tools and outdated agency audits.I help inspire digital marketers and businesses to do better marketing by helping them better understand how SEO works and how it fits into an overall business strategy.

- File management, organization, and PA(put away) of a mass amount of files.- Safe handling, and movement of sensitive information.- Maintaining deadlines (i.e. movement and shipment of files).

Learn, experience, and develop new skills towards the business world. Find new people to market with and connect to, as well as put myself into new experiences to help shape my major.- Bachelor of Commerce graduate major in Marketing.- Relevant course work includes: Marketing 310 Consumer Behaviour, Marketing 312 Marketing Research, Mark 314 Marketing Metrics, Mark 412 Service Marketing, Marketing 418 Personal Selling & Sales Management, Marketing 440 Strategic Marketing, and BUSN 450 Strategic Management.- Projects Completed: Case Study Analysis, involved communication between 5 other members and analysis of teamwork and cooperation. Marketing Metrics project for Kore Dance Studio to help management to formulate and implement new strategies to solve any problems. Lastly, a Marketing research report that solving Lexus of Edmonton current problem with lack of customers using vehicle servicing.

- Immense use of Microsoft Excel (e.g. building master lists for department wide search tools).- Safe handling, and movement of sensitive information.- Management of a group of 5, maintaining important deadlines.