Since joining FCB, Brittney has focused on championing innovative concepts that leverage behavioral data to develop impactful brand activation. Applying her passion for analyzing data, Brittney has brought a refreshed approach to developing engagement strategy for new products and brand retention.​As a proclaimed ‘people person’, Brittney thrives on collaborating and partnering with creative and brand strategy teams to ensure audience insights, brand goals, and data are being married together to create an effective and engaging brand experience.​In 2021, Brittney was awarded Future Famer by the Medical Advertising Hall of Fame, for her dedication to finding new ways to leverage data to create personalized experiences for both patients and healthcare professionals​Brittney brings 13 years of digital engagement experience across B2B and B2C industries, leading omnichannel and engagement efforts to support products launches in the US and Global markets.Therapeutic experience includes: Oncology (ovarian, lung, breast, prostate, kidney), Rare Disease (generalized myasthenia gravis, neuromyelitis optica spectrum disorder, hereditary transthyretin amyloidosis (hATTR) polyneuropathy, wilson's disease​)Digital expertise includes: Omnichannel marketing, UX, marketing automation, data analysis, SEM, social media, reputation management, competitor research, and SEO