Brittney Smith

Brittney Smith Email and Phone Number

Account Director @ Beekman Social
Atlanta, GA, US
Brittney Smith's Location
Atlanta Metropolitan Area, United States
Brittney Smith's Contact Details

Brittney Smith personal email

n/a
About Brittney Smith

During my extensive experience at Warner Bros. Discovery - a premier global media and entertainment company - I have become nimble and adaptable to change. I've worked through mergers, organizational changes, and shifting roles & responsibilities. Through it all, I developed a passion for collaboration, strategy, process and culture. These core pillars have guided me during times of change and challenges. I am a cross-functional marketing leader who has worked on brands like CNN, Adult Swim, Cartoon Network, HBO Max, Peacock and worked with many clients including Subaru, GEICO, GSK, T-Mobile, Hulu, KPMG, Hewlett Packard, and Volvo.I find strategy fascinating, with my expertise sitting at the cross section of data and analytics, audience sentiment and targeting, creative thinking, and project management. The project management and client service skills that I established early on in my career have been invaluable in every role I've had. I love rolling up my sleeves to identify challenges and tackle solutions, using my organizational and communication abilities to manage clients and be accountable to deadlines - not only keeping the train on the track, but guiding it to an early arrival.In my most recent position, I developed my strategy skills with an organic brand social role at Peacock, that included strategic planning from platform best practices to publishing cadence to creative content ideation, working in a fast-paced environment to quickly implement new ideas to drive and foster follower growth. I enjoy managing a team, praising accomplishments and lending my expertise to develop skills. I believe in zero ego and learning from each other. Employees take a role for the company but typically stay because of the people. I treat everyone with respect and a smile. Kindness goes a long way.On a personal note, I have two rescue dogs that I am obsessed with and take up the majority of my Instagram posts. On the weekends, I enjoy binging the latest shows, antiquing, and working on DIY projects at home. I have also recently gotten into solo travel, hiking, and exploring new places.Areas of Expertise:Social Strategy | Social Campaign Management | Audience Sentiment & Engagement | Audience Targeting | Social Listening Tools | Analytics | Marketing Strategy Strategic Partnerships | Vendor Management | Advertising Sales | Client Services | People Training | Talent Development | Project Management | Business Operations | Branded & Sponsored Content | Event Management | Facebook Ads Manager | Google Ads

Brittney Smith's Current Company Details
Beekman Social

Beekman Social

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Account Director
Atlanta, GA, US
Brittney Smith Work Experience Details
  • Beekman Social
    Account Director
    Beekman Social
    Atlanta, Ga, Us
  • Beekman Social
    Account Director
    Beekman Social Feb 2024 - Present
  • Beekman Social
    Social Strategist, Partnerships
    Beekman Social Dec 2023 - Jan 2024
  • Peacock
    Senior Manager, Brand Social
    Peacock Oct 2022 - Mar 2023
    Fulfilled a 6-month contract, reporting directly into the VP of Peacock Social. The contract included performing the responsibilities for the Sr. Manager of Brand Social and extended to covering multiple duties for the Director of Social Strategy. ➤ Oversaw the Peacock brand tone & voice across organic social channels, including tracking the latest social trends and leveraging data & insights to inform on best practices per platform to improve performance and meet monthly growth… Show more Fulfilled a 6-month contract, reporting directly into the VP of Peacock Social. The contract included performing the responsibilities for the Sr. Manager of Brand Social and extended to covering multiple duties for the Director of Social Strategy. ➤ Oversaw the Peacock brand tone & voice across organic social channels, including tracking the latest social trends and leveraging data & insights to inform on best practices per platform to improve performance and meet monthly growth targets.➤ Executed major brand campaigns including holidays, partnerships (JetBlue, Hallmark, Paramount, Disney), live events (Macy’s Thanksgiving Day Parade, New Year’s Eve, Golden Globes) and heritage months, responsible for developing the social strategy, ideating creative concepts for social assets, tracking production timelines, and planning the content calendar.➤ Managed the daily publishing calendar across Instagram, Facebook, Twitter, and TikTok, responsible for the platform cadence and best practice application. ➤ Fostered collaborative cross-functional partnerships with brand marketing, programming, PR, and creative teams as well as sibling brands (NBC, SNL, Syfy, USA, E! News, etc.) to amplify Peacock’s content offerings and brand priorities. ➤ Monitored post performance and KPIs, working closely with social insights colleagues on campaign learnings to make strategic recommendations for optimized efficiency. ➤ Played key role in the task force to bring on a new agency of record, assisting with training and planning during a significant time of transition for the team. ➤ Owned the paid social budget, spearheading the strategy & planning for 2023 and managing the daily agency relationship, overseeing workflow, execution, reporting, and budget tracking. Show less
  • Warner Bros. Discovery
    Sr. Manager, Social Growth & Business Development
    Warner Bros. Discovery Jan 2022 - Aug 2022
    Atlanta, Georgia, United States
    Ran Atlanta office for the in-house paid social agency, informing on pricing and distribution strategy for large-scale IP initiatives, overseeing RFPs and renewal discussions, and responsible for hitting yearly sales goals.➤ Oversaw paid social campaign execution for advertisers including platform ad creation, targeting strategy, budget pacing, optimization, reporting, and influencer coordination.➤ Managed paid social experts and strategists, overseeing workload, performance reviews… Show more Ran Atlanta office for the in-house paid social agency, informing on pricing and distribution strategy for large-scale IP initiatives, overseeing RFPs and renewal discussions, and responsible for hitting yearly sales goals.➤ Oversaw paid social campaign execution for advertisers including platform ad creation, targeting strategy, budget pacing, optimization, reporting, and influencer coordination.➤ Managed paid social experts and strategists, overseeing workload, performance reviews, and career development which improved time management and communication skills and ignited three promotions of individual direct reports.➤ Spearheaded vendor partnerships (evaluated new social tools, scheduled training sessions/demos, and managed contract renewals) as well as social platforms (best practices, product updates, beta opportunities).➤ Assisted aligning 30+ social teams on organic best practice & business synergy efforts to promote company priorities & create social-first monetization opportunities to reach multi-million dollar revenue targets.➤ Used social listening & analytics tools to provide social trends, competitive analyses, & other insights for Ad Sales, capturing intel to assist in client meetings and data to reinforce opportunities being pitched.➤ Handled social materials including standardization of client-facing wrap reports and case studies, managing go-to-market decks for Ad Sales, and supervising social educational presentations. Show less
  • Warner Bros. Discovery
    Manager, Paid Social Strategy & Partnerships
    Warner Bros. Discovery Aug 2019 - Dec 2021
    Greater Atlanta Area
  • Cnn
    Project Manager, Client Partnerships
    Cnn Sep 2016 - Jul 2019
    Greater Atlanta Area
    Acted as project manager for multi-faceted advertiser partnerships with $1+ million budgets across linear, digital, social, branded content production, and on-site activations with CNN.➤ Promoted 3 times in a 4 year period, working with Fortune 500 brands including Subaru, GEICO, GSK, T-Mobile, Hulu, KPMG, Hewlett Packard, and Volvo.➤ Managed cross-functional collaboration, working with Ad Sales, 3rd party vendors, external agencies, and internal creative teams, responsible for guiding… Show more Acted as project manager for multi-faceted advertiser partnerships with $1+ million budgets across linear, digital, social, branded content production, and on-site activations with CNN.➤ Promoted 3 times in a 4 year period, working with Fortune 500 brands including Subaru, GEICO, GSK, T-Mobile, Hulu, KPMG, Hewlett Packard, and Volvo.➤ Managed cross-functional collaboration, working with Ad Sales, 3rd party vendors, external agencies, and internal creative teams, responsible for guiding all elements of the campaign to the finish line. ➤ Acted as the main point of contact for clients, leading project kick-off meetings and weekly status calls to track progress, providing white-glove service to brands like Subaru, Hewlett-Packard, Novartis, Wendy’s, Samsung, and more.➤ Joined branded content video production shoots with in-house creative agency to ensure the client’s vision and requests were being met. ➤ Leader of high-profile events such as CNN Heroes and the 2016 DNC/RNC, responsible for all sponsored touch points on the ground and client hospitality. ➤ Presented in C-Suite level meetings to internal and external stakeholders as part of campaign pitches, wrap reports, and renewal discussions. ➤ Used project management tools to track multiple deliverables across tight timelines to ensure client KPIs were met. Show less
  • Cnn
    Assistant Project Manager, Client Partnerships
    Cnn Jan 2015 - Aug 2016
    Greater Atlanta Area
  • Cnn
    Marketing Assistant, Strategic Integrated Solutions & Client Hospitality
    Cnn Nov 2012 - Dec 2014
    Atlanta, Georgia, United States

Brittney Smith Skills

Advertising Marketing Strategy Mobile Application Design Social Media Account Management Adobe Creative Suite Microsoft Office Strategic Communications Time Management Organizational Effectiveness Team Leadership Competitive Analysis Strategic Research Html Css Dreamweaver Image Editing Attention To Detail Written Skills Public Speaking

Brittney Smith Education Details

Frequently Asked Questions about Brittney Smith

What company does Brittney Smith work for?

Brittney Smith works for Beekman Social

What is Brittney Smith's role at the current company?

Brittney Smith's current role is Account Director.

What is Brittney Smith's email address?

Brittney Smith's email address is br****@****dia.com

What schools did Brittney Smith attend?

Brittney Smith attended The University Of Georgia.

What skills is Brittney Smith known for?

Brittney Smith has skills like Advertising, Marketing Strategy, Mobile Application Design, Social Media, Account Management, Adobe Creative Suite, Microsoft Office, Strategic Communications, Time Management, Organizational Effectiveness, Team Leadership, Competitive Analysis.

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  • Brittney Smith

    Customer Retention & Loyalty Strategist | Cpg Marketing & E-Commerce Enthusiast | Expertise In Successful Campaigns, Project Management, Events And Copywriting
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