Brittney Smith Email & Phone Number

Atlanta, Ga, Us

Fulfilled a 6-month contract, reporting directly into the VP of Peacock Social. The contract included performing the responsibilities for the Sr. Manager of Brand Social and extended to covering multiple duties for the Director of Social Strategy. ➤ Oversaw the Peacock brand tone & voice across organic social channels, including tracking the latest social trends and leveraging data & insights to inform on best practices per platform to improve performance and meet monthly growth… Show more Fulfilled a 6-month contract, reporting directly into the VP of Peacock Social. The contract included performing the responsibilities for the Sr. Manager of Brand Social and extended to covering multiple duties for the Director of Social Strategy. ➤ Oversaw the Peacock brand tone & voice across organic social channels, including tracking the latest social trends and leveraging data & insights to inform on best practices per platform to improve performance and meet monthly growth targets.➤ Executed major brand campaigns including holidays, partnerships (JetBlue, Hallmark, Paramount, Disney), live events (Macy’s Thanksgiving Day Parade, New Year’s Eve, Golden Globes) and heritage months, responsible for developing the social strategy, ideating creative concepts for social assets, tracking production timelines, and planning the content calendar.➤ Managed the daily publishing calendar across Instagram, Facebook, Twitter, and TikTok, responsible for the platform cadence and best practice application. ➤ Fostered collaborative cross-functional partnerships with brand marketing, programming, PR, and creative teams as well as sibling brands (NBC, SNL, Syfy, USA, E! News, etc.) to amplify Peacock’s content offerings and brand priorities. ➤ Monitored post performance and KPIs, working closely with social insights colleagues on campaign learnings to make strategic recommendations for optimized efficiency. ➤ Played key role in the task force to bring on a new agency of record, assisting with training and planning during a significant time of transition for the team. ➤ Owned the paid social budget, spearheading the strategy & planning for 2023 and managing the daily agency relationship, overseeing workflow, execution, reporting, and budget tracking. Show less

Atlanta, Georgia, United States

Ran Atlanta office for the in-house paid social agency, informing on pricing and distribution strategy for large-scale IP initiatives, overseeing RFPs and renewal discussions, and responsible for hitting yearly sales goals.➤ Oversaw paid social campaign execution for advertisers including platform ad creation, targeting strategy, budget pacing, optimization, reporting, and influencer coordination.➤ Managed paid social experts and strategists, overseeing workload, performance reviews… Show more Ran Atlanta office for the in-house paid social agency, informing on pricing and distribution strategy for large-scale IP initiatives, overseeing RFPs and renewal discussions, and responsible for hitting yearly sales goals.➤ Oversaw paid social campaign execution for advertisers including platform ad creation, targeting strategy, budget pacing, optimization, reporting, and influencer coordination.➤ Managed paid social experts and strategists, overseeing workload, performance reviews, and career development which improved time management and communication skills and ignited three promotions of individual direct reports.➤ Spearheaded vendor partnerships (evaluated new social tools, scheduled training sessions/demos, and managed contract renewals) as well as social platforms (best practices, product updates, beta opportunities).➤ Assisted aligning 30+ social teams on organic best practice & business synergy efforts to promote company priorities & create social-first monetization opportunities to reach multi-million dollar revenue targets.➤ Used social listening & analytics tools to provide social trends, competitive analyses, & other insights for Ad Sales, capturing intel to assist in client meetings and data to reinforce opportunities being pitched.➤ Handled social materials including standardization of client-facing wrap reports and case studies, managing go-to-market decks for Ad Sales, and supervising social educational presentations. Show less

Greater Atlanta Area

Greater Atlanta Area

Acted as project manager for multi-faceted advertiser partnerships with $1+ million budgets across linear, digital, social, branded content production, and on-site activations with CNN.➤ Promoted 3 times in a 4 year period, working with Fortune 500 brands including Subaru, GEICO, GSK, T-Mobile, Hulu, KPMG, Hewlett Packard, and Volvo.➤ Managed cross-functional collaboration, working with Ad Sales, 3rd party vendors, external agencies, and internal creative teams, responsible for guiding… Show more Acted as project manager for multi-faceted advertiser partnerships with $1+ million budgets across linear, digital, social, branded content production, and on-site activations with CNN.➤ Promoted 3 times in a 4 year period, working with Fortune 500 brands including Subaru, GEICO, GSK, T-Mobile, Hulu, KPMG, Hewlett Packard, and Volvo.➤ Managed cross-functional collaboration, working with Ad Sales, 3rd party vendors, external agencies, and internal creative teams, responsible for guiding all elements of the campaign to the finish line. ➤ Acted as the main point of contact for clients, leading project kick-off meetings and weekly status calls to track progress, providing white-glove service to brands like Subaru, Hewlett-Packard, Novartis, Wendy’s, Samsung, and more.➤ Joined branded content video production shoots with in-house creative agency to ensure the client’s vision and requests were being met. ➤ Leader of high-profile events such as CNN Heroes and the 2016 DNC/RNC, responsible for all sponsored touch points on the ground and client hospitality. ➤ Presented in C-Suite level meetings to internal and external stakeholders as part of campaign pitches, wrap reports, and renewal discussions. ➤ Used project management tools to track multiple deliverables across tight timelines to ensure client KPIs were met. Show less

Greater Atlanta Area

Atlanta, Georgia, United States