Brittney Norris Email & Phone Number

Stockholm County, Sweden

Leading a global team focused on the management and expansion of all www.tobiidynavox.com web domains while building the strategy and infrastructure for marketing and sales automation in order to provide a personalized customer journey.

Pittsburgh, Pennsylvania

Greater Pittsburgh Area

Contracted to provide experience and support for global direct-to-consumer product launch for augmentative and alternative communication speech generating device in the healthcare market, while assisting with multichannel marketing campaigns to promote existing products and software.Copywriting new marketing content for collateral materials, websites, email promotions, and social mediawhile supporting copy development for ongoing communication projects.Providing search engine optimization research and guidance for website product launch campaign targetingthe United States and Europe.Offering insight and recommendations for digital marketing strategy including, SEO/SEM, social media,third-party advertising, and overall messaging.Leading advertising and promotional efforts to align ad placements with third party vendors, negotiatingpricing, and managing the overall budget while implementing ROI tracking.

Greater Pittsburgh Area

Throughout my career in marketing, I've had the opportunity to directly work with companies (many within high-tech markets) to conceptualize and integrate strategic marketing plans that effectively accelerate lead generation while utilizing my background in creative direction to help reinforce their brand.​How do I do this? While every company has their unique marketing needs, I start by understanding their short term and long term growth plan. Then while working in close collaboration with sales and business development, I map out a marketing strategy to accomplish these goals. Once a blueprint is formulated, I utilize digital and traditional marketing tactics to reach and nurture target customers. Industries I have worked in Include:- Pharmaceuticals / Biopharmaceuticals (Products & Analytical Services)- Biomedicine (R&D & Analytical Services)- Healthcare (Medical Devices)- Materials Science (Analytical Services)- Forensic Science (Products & Analytical Services)- Threat Detection CBE Threats and Narcotics (Products) - Synthetic Biology (Conference Services)Learn more about my experiences and accomplishment's at https://www.brittneycnorris.com

San Francisco Bay Area

Spearheaded the development of global marketing programs targeted to the synthetic biology industry, including strategic planning, branding, budget management, execution, and ROI tracking. Managed a small international team of marketing professionals focused on executing multi-channel campaigns to promote conferences around the globe.Delivered Results:Instituted redesign and launch of the company website in less than 2 months, and implemented SEOstrategy resulting in higher Google search ratings and a 40% increase in traffic.Grew company's marketing channels 52% by negotiating global partnerships with media outlets,government entities, and industry organizations.Developed website, e-digest and conference program advertising options and tracking process to revitalizesponsor and exhibitor interest and encourage upgrading packages.Created increase in company revenue stream through the implementation of web-based paidmembership program, that also provided an additional marketing channel for conference promotions.Implemented new CRM and marketing automation platform to optimize campaign ROI tracking.

Greater Pittsburgh Area

Led the overall development and execution of marketing campaigns for all subsidiary, enhanced brandawareness, and drove revenue growth across the board. Motivated new product and analytical service launches to ensure on-target market messaging and product readiness. Drove interdepartmental communication to ensure initiatives were delivered on schedule.Delivered Results:Launched targeted analytical services campaigns to the pharmaceutical market that created a solidopportunity pipeline for the sales team with a 72% increase in leads and 38% increase opportunities.Accomplished highly successful product launch into correctional facilities market which resulted in thenecessity to hire additional sales staff to accommodate new customer demand.Developed targeted lead nurture webinar campaigns with the scientific team to provide an open channelfor customer learning that resulted in a 23% increase in new business.Implemented CRM strategy for global sales territories.

Greater Pittsburgh Area

Led the development of all branding, web design/development, multimedia, and email efforts in addition tomanaging the content and performance of all company websites. Developed branding and executedmarketing campaigns for the launch of subsidiary company Gateway Analytical.Delivered Results:Instrumental in the branding, website, CRM integration, and marketing communications strategy for thesubsidiary company launch including the development of materials for all marketing campaigns which leadto first year revenues in the millions.Spearheaded the integration of marketing automation platform for all lines of business which allowed forthe seamless connection of all marketing campaign efforts and powerful lead interaction insight.Directed multimedia messaging including targeted Google AdWords campaigns which resulted in 58%increase in website revenue generation.

Greater Pittsburgh Area

Implemented marketing campaigns across all lines of business including; advertising, e-mail programs, collateral development, trade show exhibits, and website development. Worked directly with internal team of scientists to take technical content and develop it into marketing content.Delivered Results:Developed customer targeted content for application notes, product brochures, case studies, whitepapersand presentations to support sales and marketing goals.Managed website content and performance, increased web traffic by 58% by implementing search engineoptimization techniques.Successfully supported the messaging, public relations and content development for 30+ trade showexhibits yearly to support lead generation.

Greater Pittsburgh Area

Showcased company brand and messaging through carefully designed visual communication and contentdevelopment. Worked directly with marketing and sales executives to ensure all designed for content andadvertising aligned with the overall messaging objectives.Delivered Results:Collaborated with marketing department to develop design and creative strategies for branding,advertising, email marketing, and web.Project leader for the development of new corporate website which resulted in a 63% increase inweb-to-lead conversions.Developed scientific illustrations for marketing materials and government proposals.

B.S., Graphic Design

In-depth education focused on creative design, brand strategy, and developing visually compelling messaging in order to reach target.

Pragmatic Marketing Certified, Marketing / Product Management

Hands-on training and certification in the best practices for setting go-to-market strategies, developing business plans.