Brittney J. Email & Phone Number

Brentwood, TN, US

Newport News, Virginia, US

• Developed reports on digital customer trends to inform strategies for acquisition, conversion, and retention.
• Guided marketing stakeholders in choosing the right KPIs to measure marketing success on paid and owned media channels.
• Conducted exploratory analyses in Python to uncover customer behavior insights and evaluate campaign effectiveness.
• Developed automated self-serve dashboards to enable faster insight generation across various business units.
• Extracted and integrated data from multiple databases using SQL to create unified datasets for analysis.
• Collaborated with data engineering, IT, and marketing technology teams to improve data collection processes and ensure data accuracy.

Mooresville, NC, US

• Measured e-commerce performance weekly and quarterly, reporting on metrics such as demand, product traffic, orders, and conversions.
• Led projects to enhance the brand’s digital performance, including improving product data quality, content, and internal search performance.
• Partnered with various internal teams at Lowe’s, such as Pricing, Promotions, and Merchandising to execute e-commerce strategies and successfully launch new products online.
• Conducted competitive and SWOT analyses to identify market trends and opportunities for digital growth.
• Communicated timely insights on critical matters like fulfillment lead times and product stock rates.

Charlotte, North Carolina, US

• Provided monthly and quarterly business reviews to the agency's largest client, focusing on website and digital marketing performance.
• Worked closely with the client to understand their business goals and develop data collection and KPI requirements.
• Collaborated with web developers to enhance website tagging and conducted data accuracy tests before and after digital campaign launches.
• Analyzed the effects of digital marketing campaigns on website user behavior and worked with account strategists to propose campaign and website improvements.
• Queried CRM using SQL to link customer data with campaign engagement.

Richmond, Virginia, US

• Revamped digital marketing strategies for website, social media, and email, which resulted in increased donor engagement and fundraising for annual programs like Giving Tuesday.
• Oversaw website redesign to enhance user experience, showcase statewide impact, and streamline online donation process.
• Introduced video to content marketing program, which led to higher social media and email engagement.
• Produced the annual report and Historic Ventures magazine, overseeing the creative direction, content production, and editing.
• Gathered insights on digital marketing performance and donor behavior to support program development and fundraising initiatives.

Richmond, Virginia, US

• Secured international press coverage in trade and business publications for clients, enhancing product launches and special events.
• Positioned agency and clients as thought leaders by creating blogs and social media content on PR and telecommunications topics.
• Generated monthly analytics reports using news coverage and social media data to inform C-level executives' decision-making.

Virginia Beach, Virginia, US

• Utilized Google Analytics, Hootsuite, and Facebook Insights to conduct comprehensive digital marketing channel audits.
• Developed a content marketing strategy based on marketing channel audits that resulted in significant increases in Instagram followers, email subscribers, new website visitors, and sales leads.
• Created multimedia content for digital campaigns.

US

• Researched and developed blog content on wedding industry trends, contributing to improved online presence and thought leadership for both the agency and clients.
• Utilized SEO techniques to drive organic traffic and improve website rankings for client sites, leading to increased digital visibility and customer acquisition.

Master Of Science - Ms, Information Science

Bachelor Of Science (B.S.), Mass Communications