At BW Collective, we are more than just a boutique marketing agency; we are storytellers and connectors deeply rooted in the B2B industry. Our approach goes beyond traditional marketing – we focus on educating and forging meaningful connections. We're dedicated to crafting compelling stories that not only reach but actively engage your audience.Our mission is to guide your brand on an impactful journey of growth and success, where creative storytelling meets strategic execution. With us, your brand's story unfolds in a way that captivates, resonates, and delivers results.

- Lead marketing strategy and planning for TCF Capital Solutions ($6.7B portfolio, 400 EE’s) and TCF Inventory Finance ($3B portfolio, 225 EE’s) managing customer communications for more than 34K customers which includes: private label, source/vendor, joint venture, international, and exclusive program dealers, manufacturers, and customers. - Partner with leadership teams to develop marketing strategies that supplemented business’ strategic business growth goals- Manage $1MM+ marketing budget, results tracking and project summaries- Collaborate with marketing channel owners to build and execute marketing campaigns and tactics, build out multichannel project plans, and oversee creative direction- Managed direct report team member supporting development, training, and continued project oversightKey Impacts:- Supported $1B business acquisition customer communications which included introduction letters, invoice messages and inserts, welcome website with frequently asked questions and vendor source communications.- Developed and executed covid customer communications as well as PPP loan communications- Supported the Inventory Finance business expansion into Australia and New Zealand with website and marketing collateral development.

- Develop and execute integrated marketing strategies for TCF Capital Solutions and TCF Inventory Finance- Work with executive leadership to manage strategic growth initiatives - Manage marketing budget of $1.5MM - Collaborate with multiple internal teams including: design, communications, direct marketing, events, and other shared services to develop marketing tactics and deliverables that support strategic plans- Analyze and report metrics for marketing tactics and campaignsKey Impacts: - Managed customer communications through merger with Chemical Bank to more than 34K customers between TCF Capital Solutions and TCF Inventory Finance. - Supported new brand development including working with agency to develop brand voice for Capital Solutions and Inventory Finance, updating brand assets, and developing one TCF launch campaign.

- Ideated, developed and executed integrated marketing strategies across various industries including agriculture, airport ground support, commercial marine, construction, franchise, healthcare, material handling, manufacturing, and technology- Collaborated with nationwide sales teams to develop marketing and communication vehicles to support growth within markets, including: collateral, sales presentations, speaking engagements, webinars, and targeted email campaigns- Managed trade show coordination across all segments for more than 60 exhibiting shows, including managing assets, training and internal processes- Assisted in new segment development and go-to-market strategy- Created dynamic marketing communications to support the company’s overall marketing strategyKey Impacts:- Supported onboarding of two new markets – Material Handling and Automotive Aftermarket which have led to originations over $20MM annually

- Developed, implemented, and maintained annual marketing plan and objectives- Coordinated monthly educational seminars for more than 100+ prospects and customers as well as coordinating wine tasting and networking events - Designed and wrote all copy for client communications, websites, social media sites, brochures, and media relations- Developed and nurtured existing client relationships through ‘wow’ experiences- Maintained yearly marketing budget as well as monthly reporting to management

•Maintain daily club finances, activities, and wellness programs with clients•Create and implement yearly budget; ensure daily decisions are consistent with budgetary constraints•Coordinate all area outreach, promotions, advertising and club events such as health fairs, corporate wellness programs, radio interviews, cross promotions, and donations•Responsible for human resources program: staff selection, performance management, customer and/or employee complaints, etc

•Responsible for the overall marketing and communication campaign; developing and implementing marketing strategy•Design and write all copy for print advertising, copy, and print usage•Coordinated member communication through newsletters, letters, surveys, and online message boards

•Develop, implement and maintain wellness programs for Cedar Valley clubs •Research and develop marketing strategies and plan including business development •Layout and design of all print materials•Maintain and update client base through continual selling and education•Guide clients to fitness success through physical fitness and goal setting

•Developed, coordinated, implemented credit union’s marketing plan and public relations•Proposed budget expenditures and maintained budget tracking•Wrote, edited and designed the credit union newsletter, maintained website•Planned and coordinated annual meeting, annual report and miscellaneous events