Digital Communications Manager
CurrentLead and manage a team of varying levels and expertise in the development and implementation of digital media strategies, policies, programs, and day-to-day operationsAdvise and report to senior management regarding digital communication plans and programsDevelop and oversee the implementation of departmental workplans in liaison with cross-functional and inter-departmental teamsManage EMS migration, content migration, AODA Compliance, AMS management related to member communicationsIdentifies and validates segmented groups from CRMWorks with internal stakeholders to produce and deploy creative targeted member communicationsCreates custom email templates for marketing and information campaignsManages blast calendar and ensures compliance with the email marketing processAssigns work to ensure deadlines for outbound communications are metPlans, manages and oversees the production of assets for user journeys in automated email campaignsLiaises with the IT department to work on multi-disciplinary teamsDefines triggers and ensures compatibility with existing process automation campaignsAttends meetings and provides leadership with internal stakeholders on onboarding projectsManage updates to CBA web properties dailyReceive requests for website updates and assigns work as neededWorks with internal stakeholders to plan production for timely digital campaignsAnalyze and assign workflows in the completion of daily tasks and larger projectsEnsures workloads are appropriate and manages expected timelines accordinglyProactively identifies enhancements and improvements to existing member communicationsReview new email communication and web development technologies, products, and servicesOther duties as assigned