Content Strategy and Governance: Played a vital role in the development of content strategy and governance. Worked with colleagues to develop a web services roadmap to grow maturity and expand capabilities. Implemented strategy and governance on a day-to-day basis through managing content development, publishing, performance monitoring, and optimization.Content Performance and Optimization: Led projects to develop and execute site-wide strategies around SEO and content satisfaction. Actively participated in conversion rate optimization. Conducted content audits and led optimization activities. Content Development: Worked with business owners to determine audience, business goals, and KPIs, wrote or edited content, collaborating with subject matter experts, and secured necessary approvals. Content Publishing: Managed editorial calendars and coordinated content promotion with colleagues. Leveraged web analytics to inform promotion decisions. Managed content updates and archived content when appropriate.Project Management: Developed project plans, led teams, and coordinated work across departments to execute content optimization projects. Web Production: Oversaw and executed web production tasks, managed efficient workflows, and maintained quality control. Trained staff to execute web production tasks in alignment with best practices.

Managed editorial and content production for all member websites across AAD.

• Developed online education courses on EHR, HIT, IT Security, Project Management, Meaningful Use, ICD-10, HIPAA, PCI DSS, and more. • Led education division to be the top revenue producer and new strategic focus of the company.• Maintained division budget, with ambitious goals for revenue growth and cost control. • Managed direct report employees and contractors, setting evaluation measures and conducting reviews. • Oversaw all content development, including product pipeline, SME recruitment, project management, multimedia development, and quality control. • Developed interactive, multimedia education modules for professionals and medical students, using Adobe Captivate and similar software. • Maintained and optimized an active Learning Management System (LMS), managing product launches, reporting, quality control, and customer and technical support.• Forged partnerships with leading industry organizations, including medical schools and associations, RECs and other non-profits, and major enterprise-level partners. • Developed white-labeled content for licensing by partners across diverse platforms, using SCORM cloud and other technologies.• Managed learning environments for two 2014 Edition Certified EHRs and created workflow lessons, incorporating hands-on EHR experience into HIT courses.• Managed development of new storefront technology, using API to integrate commercial applications. This solution enabled rapid scaling and growth in revenue. • Wrote and taught original courses on digital security and regulatory subjects. • Wrote popular columns and blog posts on healthcare, digital technology, and online security. • Produced and performed in a popular Learning Lunch webinar series, interviewing industry experts for live audiences of up to 500, with thousands of internet views. • Scripted, created, and performed voiceover narration for multimedia content.

• Managed content production for digital and print products, including websites, apps, multimedia, trade books, reference resources, textbooks, and classroom products. Oversaw life sciences content across all World Book products.• Produced new content for web and print in areas including biology, medicine, environmental science, cosmology, and physics. • Worked with distinguished scientists, physicians, and academics to produce science content for general readers.• Responsible for coverage of Nature, Science, and other research journals. Wrote analyses forweb publication on major medical and science stories.• Proficient in editing technical writing for general readers, including content for diverse educational and reading levels, as well as ESL and differentiated readers.• Edited and maintained web materials using HTML and XML.• Wrote, edited, and performed in podcasts, videocasts, and other multimedia products.

• Directed production for an award-winning alt-weekly newspaper, managing every aspect of weeklyproduction, including story planning, event coverage, photography, design, layout, revisions, qualitycontrol, final approval, and transmission to printing press.• Managed editorial staff, including reporters, photographers, designers, copy editors, and editors.Recruited and managed large freelance staff.• Maintained and moderated a highly active website and blog.• Produced and moderated a live weekly radio program, analyzing news and interviewing guests.• Wrote award-winning features on the justice system, city politics, public records, and education.• Worked with a small team of reporters to expose corruption and criminal activity in city government, culminating in the indictment of Mayor Frank Melton on state and federal civil rights charges.• Winner First Place, 2007 AAN National Awards, Features: “Darkest Midnight: Cedric Willis and the Failure of Mississippi Justice.”• Winner Second Place, 2007 AAN National Awards, Investigative Journalism, for coverage of Mayor Frank Melton, with Donna Ladd and Adam Lynch.

Proofread and copy-edited fiction and nonfiction trade and mass market books, including history,politics, literary fiction, mystery, romance, and science fiction.

Proofread a variety of supplemental classroom texts, including reading and writing instruction, science, and math.