Brett L. Email & Phone Number

Scottsdale, Az, Us

Little Rock, Arkansas, Us

Priority1, an innovative transportation company that prioritizes experience without cutting corners, simplifies transportation into a seamless and enjoyable experience. Reach out today to request a quote for LTL, Truckload, Expedited, or Freight Management from one of the fastest-growing 3PLs in the industry.

ScaleCMO is a hybrid creative & performance marketing agency. Generated over $1 billion dollars In trackable B2B and B2C revenue! ScaleCMO specializes in ROAS conversion optimization for direct-to-consumer e-commerce brands and demand generation for legal and SaaS-based businesses.Led Facebook advertising strategy, activation, and measurement for a leading direct-to-consumer home décor brand effectively doubled advertising spend year over year and achieved a remarkable 7.5X ROAS working directly with the CEO and COO. Developed creative briefs both video and imagery, implemented pixel tracking, set up marketing campaigns, managed promo strategy, catalog segmentation, audience targeting, created landing pages and was responsible for all advertising spend on Facebook. Managed landing page creation, lead acquisition, creative assets, messaging, and conversion rate optimization for Anagram, a series A eye insurance platform, effectively cut CPA in half while improving quality of leads and user acquisition.Led product marketing, account-based marketing and go-to-market for Vatom a pioneer of NFTs and web 3 metaverse. Developed experiential engagement strategies in the metaverse for Intel's events team. Brought to life creative journeys in AR/VR using 3d digital objects and blockchain capabilities for marketing. Grew a direct-to-consumer fashion brand from $30K to $500K+ in monthly gross revenue in under 60 days through paid search, social and display channels. Implemented the entire technology stack to scale marketing and support teams with mostly automated fulfillment. Managed a team of several remote contractors and creative agencies. Led the business to a successful acquisition while bootstrapping operations for nearly two years. Managed all Facebook and Google advertising spend $1.4 million and successfully acquired 29K customers and over $3.7M in gross revenues. Managed photoshoots, creative, purchasing, fulfillment, branding, and performance.

Beverly Hills, California, Us

Regent, L.P. is a multi-sector private equity firm based in Beverly Hills, California. Many of Regent's investments have been in the software, technology, consumer products, retail and media space.Overall management and leadership of paid media strategy across portfolio and activation across platformsProvide leadership, supervision and guidance to Paid Media Associate(s) and external agenciesOversee $50M+ in paid media responsible for all facets of performance marketing across the private equity portfolio of 30 companiesManage performance reporting and KPIs across each brands marketing channels (Tik Tok, Facebook, Google, Affiliate, Email and SMS) providing recommendations into finance and executive team on incremental growth opportunities Drive strategic business decisions for acquisition targets through account audits and financial models using marketing inputsDevelop creative direction, testing method and optimization framework across paid social channels resulting in 78% ROAS improvementImplemented GA4 analytics tracking, set up Hubspot CRM for B2B marketplace, developed executive BI performance dashboards, createdautomated Klaviyo email flows and provided cross channel incremental budget recommendations across portfolio

Los Angeles, California, Us

Led a 9-person marketing for Venue a buy now, pay later premium goods marketplace, with PL responsibility reporting to private equity stakeholders and the CEO. Managed all customer acquisition and performance marketing media spend across channels. Brought agency work in house overseeing a team comprised of media operations, creative and analytics. Developed and executed paid media growth strategies for 8 different luxury good categories and a catalog of over 2M+ products. Improved ROAS by 1.5X while growing revenue and increased marketing spend across channels quarter over quarter.

San Francisco, Ca, Us

Marin Software (NYSE:MRIN) is an online advertising company used by brands and agencies to measure, manage and optimize more than $7 billion in annualized ad spending across the web and mobile devices. Customers of Marin Software include Razorfish, Neo@Ogilvy, University of Phoenix, Macy's, PriceGrabber, Salesforce.com and Reply.[1] Marin Software is headquartered in San Francisco, with offices worldwide.Wrote a book on paid search and social best practices “Measuring Performance Beyond Last Click” that was published as a Blueprint training course and converted into a webinar series with Facebook’s head of measurement and analytics. The book was converted into a blueprint program and circulated with Marin's customers and partners at Google and Facebook. Led training and activation across clients. Managed the roll-out and implementation of cross-channel dynamic catalog/shopping campaigns and multi-touch attribution for several of Marin's Fortune 500 retail/e-commerce clientele including Apple, The Economist, American Eagle, and Starkey Labs.

Minneapolis, Mn, Us

Raised a round of angel funding and was responsible for PL into leadership and advisory board. Grew the digital marketing team to 6 overseeing both creative and media for a variety of clients across verticals. Led performance-based marketing and analytics for clients across many verticals including legal, fitness, e-commerce, technology, and entertainment. Led the launch of a remarketing platform integrated with Facebook's ads API for in-store to online remarketing and contextual location-based promotions.Led the ideation and go to market strategy of Advos an IOT remarketing software platform that enabled in-store to online remarketing.

Minneapolis, Mn, Us

Led growth on Target corporation's first-ever digital product team and internal start-upAcquired over 10M+ new users and achieved a #1 app ranking on Apple and Google Mobile retailer of the year in large part due to Cartwheels success

Minneapolis, Mn, Us

-Plan, activate, and measure Target's social media advertising, making adjustments to maximize campaign performance.-Author and constructively edit media documents, including timelines, POV's, and other reporting.-Understand, adopt, and integrate new trends and processes in the social media landscape. -Work closely with marketing, analytics, finance, creative partners, and agency partners to implement and execute projects from conception to completion.

Sybaritic was founded in 1990 to develop, manufacture and market whole-body vibration and thermal capsule systems for the weight loss and fitness markets.Today, Sybaritic maintains its headquarters in Minneapolis and also has offices in Tallin Estonia and Beijing China.Managed all online marketing activities including developing shopify website, promotional videos,Executed paid search and social performance marketing campaigns achieved a 3.5x ROAS across channelsManage all online lead generation campaigns for skincare and beauty products, successfully drove 150K+ email subscribers

New York, New York, Us

Bachelor Of Arts (Ba), Marketing

Entrepreneurship, Advertising