Fifteen years ago, tech companies were churning out new solutions in expanding business categories like APM, BI, CRM, and so forth. But was hard for sales and marketing people to get a conversation started on topics so unfamiliar to customers and prospects. Prosy press releases and verbose web pages weren’t helping. With a background in journalism and corporate video, I have a knack for distilling marketing messages, salespeople’s war stories, PowerPoints, and white papers into concise videos. We trademarked our product name 2-Minute Explainer®, in 2005, the same year MarketingSherpa published a case study headlined: Two-Minute Explainer Online Presentation Turns Confused Prospects into Eager Leads, about a BPM solution we helped launch. That’s what I still do: create videos to explain stuff that’s hard to explain. But these days, we do it in many video formats, not just short product overviews. Our productions support inside sales, sales enablement, ABM, content marketing, and just about any other B2B marketing or sales effort anywhere along the customer journey. Anywhere you need to make it easier for people to understand the technology solution you’re talking about.