Account Management department lead for for the T-Mobile and Metro businesses. Directed integration across crossfunctional agencies within and outside of the Publicis Groupe to ensure a singular message and look is being delivered across campaigns.• Led brand campaigns and product launches for T-Mobile and Metro contributing to record setting financials and customer acquisitions resulting in T-Mobile becoming the #2 wireless carrier in America.• Partnered with T-Mobile to use creative storytelling to drive donations for hurricane relief resulting in over 60 million media impressions, 2 million engagements and, in total, raised over 5 million dollars for those in need.• Developed Metro by T-Mobile’s first true brand campaign helping combat the stigma of pre-paid wireless while keeping their #1 position in the category.

Played an instrumental role in launching a new technology platform that monitors and counters hate speech on Twitter while raising money for Life After Hate, a nonprofit that fights for diversity and inclusion. Account lead on app and campaign launches for AT&T THANKS helping clients understand the power of creativity to drive business results.• Drove strategic and creative overhaul of the AT&T THANKS app resulting in record redemptions and social conversation.• We Counter Hate caused a 55% reduction in hate speech amongst tagged hate groups. The result, prevention of 20 million hate-filled impressions and a 2019 Gold Effie.

Led operations for all major consumer facing brand activity for America’s number #1 soft drink. Trusted adviser and first point of contact for all brand assignments. Collaborated with strategy teams, to identify creative opportunities and develop narratives across all business objectives. Managed a team responsible for fully integrated campaigns and led multiple agencies in cross functional IMC teams. 4 provocative Super Bowl campaigns that extended beyond the screen. Including “It’s Beautiful.”2 innovative Olympic Games that challenged the networks to do sponsorships differently.2 social-first Share a Coke Campaigns that made Coke personal and reversed a 10 year sales trend.

Clients – Providence Regional Medical Center Everett, Providence Regional Cancer Partnership, Qualcomm, Washington State Tourism, EALead client and agency teams through a comprehensive brand repositioning, multiple product launches and the creation of a new technology category. Developed creative strategies to educate clients and introduce/grow their brands in the online space as well as creating new TV, print, radio and outdoor campaigns. Managed the workload and skill development for two Account Executives. Established and managed revenue forecasts for all clients to ensure profitability and growth.

Clients – Holland America Line, Amtrak, Amtrak CascadesDay-to-day agency contact on all client projects. Improved client/agency relationship by strengthening the level of client service and quality control. Devised new strategies to drive consumer purchase and increase preference among trade audiences using a mix of print, radio, out of home and non-traditional creative. Lead an internal team in the development of a new job creation and tracking system used throughout the agency. Management of all client billing/invoicing for media and production budgets.

Clients – NikeSB, Hasbro Inc, Powerade, K2 Sports, Ride Snowboards, MicrosoftLead contact on all product and campaign work, ensuring deliverables were completed on-time and on-budget. Directed creative teams and develop strategies behind multiple viral, guerilla, print, packaging, product design and brand identity projects. Researched and developed pitch presentations to potential clients for new business opportunities. Managed external vendors to produce creative on budget and in a timely manner.

Clients - Washington Mutual, Red Hook, Seattle Art Museum, NintendoAligned with clients to strengthen existing relationships and ensure all expectations were met. Lead creative, production, traffic and media teams to create and produce TV, radio, out of home and print campaigns. In charge of developing all competitive reports, both proactive and reactive, for Washington Mutual products helping craft advertising seasonality, frequency and product focus. Maintained multi-million dollar media and production budgets. Executed Grand Opening events for over 125 Washington Mutual Financial Centers.