Bronson Worthy Email & Phone Number

Memphis, Tennessee, United States

Chicago, Illinois, United States

• Led cross-functional partners to develop strategy to increase Odom’s Tennessee Pride’s (OTP) market penetration targeting broader channel placement and product innovation
• Created a replicable classification method for geographic sales concentration for 100+ brands by leveraging consumer purchasing data to distinguish brands similar to OTP
• Analyzed brands distributed similarly to OTP with more notable growth to identify competitive growth tactics

Greater Memphis Area

• Installed collaborative workflow amongst marketing/communications, facility administration and clinical teams to source stories from more stakeholders and increase content syndication across internal and external outlets
• Created content for social media and other outlets with multimedia equipment, Adobe software and web-based applications to introduce in-house audiovisual recording, editing, live coverage and responsive publishing
• Developed a social media strategy leading to 42% follower growth across Twitter, Instagram, Facebook, & LinkedIn by mining content analytics for insight to optimize post format and subject matter for audiences and.
• Monitored social listening systems to alert senior leadership of rising concerns and to inform them of public sentiment during moments of heightened sensitivity

Greater Memphis Area

bLife Studioo Provided creative services such as graphic design, videography, public relations, web presencemanagement, and marketing strategies to benevolent businesseso Designed and marketing of bLife Studio merchandise (apparel, posters, paintings, mugs, etc.)bGenius Prepo Provided individual and group ACT prep courses and general academic supporto.

Greater Memphis Area

• Directed three high school student-driven councils to create improvement campaigns for respective schools while developing their advocacy acumen, resulting in school administrative buy-in and adoption of recommendations
• Generated written and visual digital content visuals and public relations communications while leveraging agency support to convey the brand’s story as it relates to stakeholder groups
• Coordinated production of print publications An Education Dream and 2017 State of Equity in Education, which aimed to garner attention for inequities in education while establishing the organization as a thought leader

Memphis, Tennessee, United States

• Created the Memphis Riverfront Soccer Cup tournament growing participation 20% from the 1st to 2nd edition
• Produced 4th annual summer outdoor movie series, increasing attendance 100%
• Managed social media, public relations, website and for organization

Greater Memphis Area

Managed 3 healthy living and weight loss classes funded by a Tennessee obesity grant; ~60 participantsExecuted production of and synthesized patient data from community health fairsDeveloped men’s health campaign & healthy living summer camp for childrenPlanned fitness lunchtime event series for Baptist Memorial Healthcare Corporate associatesCoordinated.

Greater Memphis Area

Managed shifts of highest volume store in Memphis district; 43 employeesImplemented Abercrombie & Fitch and Hollister Co. branding and marketing in store to drive salesRecruited and trained associates; lead team to perform store operationsManaged shifts at 5 different stores

Greater Nashville Area, TN

Creative Director & Brand Development, August 2013 – May 2014Initiated “Kappa Theta Alphas” brandDesigned & directed production of marketing and branding content Installed infrastructure for digital workspace and more efficient work flow of chapter membersMs. Black & Gold Pageant Chair, May 2011- April 2012; August 2013 – May 2014Produced scholarship.

Greater Nashville Area

As head resident advisor, managed resident advisors and programming for Highland Quadrangle, ~1,000 studentsIdentified needs of the community and addressed them in respect to community dynamicsProduced and oversaw other residents advisor's production of educational and recreational programmingServed as resident adviser for a total of ~200 students

Greater Nashville Area, TN

Lead team of five subcommittees in allocating $1.6 million dollars in Vanderbilt Student Activities Fee funds to nearly 200 Vanderbilt student organizationsConducted selection process for subcommittee cochairs and subcommittee members

22 N Front St, Memphis, TN 38103

Produced and managed content for 4 social media accounts and memphisconnect.com blogProvided general support for communications operationsDesigned commercial ads and print collateral

431 South Main Street, Ste. 201 Memphis, TN 38103

Managed promotion campaign for album release of recording artist, Alexis GraceProvided support for operations aimed to educate professionals of Memphis’s independent music industry

Greater Nashville Area, TN

Secured $2,000 in funding for operations from donors over 1 month spanDeveloped business model for Stand Your Ground campaign and oversaw operationsCreated and managed implementation of branding and marketing strategy for campaignRally and teach-in exceeded 100 attendees and both received local news coverage

1 Park Plz, Nashville, TN 37203

Designed standard charter formats for projects and advisory boardsDeveloped audit tool for electronic health record systems for Food and Drug Association complianceProvided support for design and execution of Implementation Specialist fellowship training program

1265 Union Ave, Memphis, TN 38104

Provided logistical support in development planning for the cardiovascular service linePrepared materials for Cycle III Accreditation and built data system for Chest Pain Center

262 Danny Thomas Pl, Memphis, TN 38105

Lab research: Conducted mapping of gene location in a murine specimen treated with a lentiviral vector

Master Of Business Administration - Mba

Bachelor Of Arts, Medicine, Health & Society

Activities and Societies: Alpha Phi Alpha Fraternity, Inc., Black Student Alliance, Stand Your Ground VU, Vanderbilt Office of Residential.

College Prep, College Prep