Marketing Project Manager/Account Coordinator
Silver Spring, Md
‣ Executed strategic integrated marketing campaigns for four major network campaigns, including the Animal Planet’s annual Puppy Bowl XIV and TLC’s Unexpected, Unexpected became TLCs number one new show in 2017 with over 1.2M viewers.‣ Supported multiple divisions within the organization by managing the creation of all advertising collaterals that included targeted emails, social posts, billboards, magazine ads, press kits and printed assets for multiple campaigns simultaneously.‣ Drafted effective and compelling copy for social media, emails, print assets and web pages.‣ Analyzed the client’s asset request process, identified gaps and developed a streamlined process for the stakeholders to request print, animated and digital deliverables, ultimately saving the team an average of six or more hours of work per week.