Bronwyn H. Email & Phone Number

Surry Hills, Nsw, Au

Surry Hills, Nsw, Au

In this role I took on more of an experiential focus, including producing, designing, executing and communicating well-targeted activations, events and brand experience tactics to position Triple M in the local market. I continue to lead, develop and coach the Brand Experience team, whilst also focusing on generating revenue and meeting GFK targets. • Increase ratings and revenue, with continued success including achieving 2022/2023 financial year KPI of reaching 700,000 cumulative audience for Triple M Sydney by March 2023, and ratings increase of 1.3%• Execute and produce station experiences across the station including Mick Molloy and MG for Breakfast, and Gus Worland, Jude Bolton and Wendell Sailor in Drive, working on a minimum of 10+ experiences per day, including two major events for Mick Molloy with Disel and James Reyne for up to 200 attendees on minimal budget. • Drive team effectiveness, team process improvement and a focus on delivering ‘high value’ outcomes, including increasing listener loyalty. This achievement is showcased each rating surveys day with a consistent cume increase over the last 16 surveys. • Manage the operations associated with each experience including permit requirements, council approvals, risk management, staff briefing, WH&S management.• Be a part of the WH&S committee for SCA Sydney.• Work with the SCA Legal department to ensure the department is always focussed on complying with all legal and risk requirements. • Work with research and Content Insight team on listener trends and tracking and adjust strategy accordingly.• Manage the promotional and content strategy for Triple M, ensuring budgets are adhered to.

In this role I expanded my scope of responsibilities beyond Sydney to include a focus on all of NSW as well as additional marketing remit. Within this role that I secured a Senior Executive role, including being a member of the Sydney Leadership team• Grew and protected the Triple M brand across all areas of the business. • Planned and managed the pipeline of promotional and event activity. This includes projecting managing up to 20+ promotions each day. • Developed the strategic direction for SCA radio, television and digital assets, including securing partnerships with A-Grade Australian sporting teams, along with local Sydney community initiatives, reaching 250,000+ people per promotion via social media. • Produced events across all day parts on Triple M, primarily focussing on Sydney.• Managed budgets and collaborated on ideas and concepts. • Ensured alignment, collaboration and knowledge sharing across other functions of the business.• Built and leveraged relationships with external stakeholders to identify and support the sell-in of new opportunities.• Hired new employees, implemented onboarding policies, and managed a team of 3 full time staff and 25 part time/casual staff members, delivering training on topics including product development, budget forecasting, strategic planning, and market research.• Ensured full compliance with on-air and online codes and standards and other legal requirements.

In this role I led a team of marketing professionals to plan and execute promotional activity on behalf of clients to drive revenue, increase ratings and grow partnerships with the station.• Planned and executed promotional content and client activity by developing creative solutions, including managing significant events including a celebrity National Rugby League match to raise money and awareness of Australia's mental health and wellbeing support organisation - Beyond Blue.• Worked closely with internal and external stakeholders to respond to client briefs and ensure appropriate approvals.• Identified new revenue opportunities and generated new business for SCA through local barter contacts used across events and promotions.• Lead and developed the Promotions Team, which resulted in continual improvements shown qualitatively and quantitively in the team culture survey through 2018-2019 and see the successful launch of three new radio shows. • Managed budgets and revenue targets for Triple M Sydney• Dual role of 2DayFM Promotions Director and Triple M Promotions Director for a period of 6 weeks.

Sydney, New South Wales, Australia

In this role I worked with multiple stakeholders to maximise ratings and revenue results by successfully developing and implement creative solutions across multiple platforms. I pushed new boundaries by setting ultra-high standards and new benchmarks in relation to both these creative solutions and executions.● Managed budgets and revenue targets for 2DayFM.● Managed the workflow of content based responses and approvals in relation to client briefs, whilst maintaining a high level of customer service to all stakeholders. On average, 10+ sales briefs were responded to each week.● Oversaw and managed 2DayFM’ssocial media presences in line with SCA’s social media strategy● Worked with talent such as Em Rusciano, Grant Denyer, Harley Breen, Ed Kavalee.

Sydney, New South Wales, Australia

● Managed and produced major music events for the 2DayFM including artists such as P!nk, Lilly Allen, Ellie Goulding, Peking Duk, Hilltop Hoods, Keith Urban. These events had up to 1000 people in attendance per event. ● Worked with talent such as Sophie Monk, Mel B, Merrick Watts, Rove McManus, Ash London.● Ensured the exceptional implementation of all client and content lead promotional activity for 2DayFM, including managing partnerships including the City of Sydney partnership for New Years Eve and Chinese New Year.● Developed effective and positive working relationships with stakeholders, including clients such as Sony Music, McDonalds, Coca-Cola, KFC, Microsoft, American Express, Universal Pictures, Warner Music.

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Hobart, Tasmania, Australia

Hobart, Tasmania, Australia

Bachelor'S Degree, Business Administration And Management, General

Education record