Brook Smith Email and Phone Number
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My career spans more than 24 years, and I’ve worked in various lead Communication roles in both a corporate and manufacturing setting. My experience includes developing comprehensive communication strategies, managing budgets and teams to meet key deliverables, and counseling leadership to successfully implement projects focused on effective information sharing and message delivery to target audiences. Areas of Expertise: Media relations, communication coaching and counseling, executive communications, internal communications, strategic communications planning and execution, reputation and issues management, manufacturing and labor relationsHow I help organizations succeed:- Effective risk and crisis management- Prepare leaders to be skilled communicators- Calculated problem solving- Deliver exceptional written and verbal skills- Disciplined project management- Thought-provoking storytelling
Owens Corning
View- Website:
- owenscorning.com
- Employees:
- 7838
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Global Manufacturing Communications LeaderOwens Corning Jun 2024 - Present -
Associate DirectorKimberly-Clark Jan 2023 - Sep 2024 -
Senior Manager, K-C North America CommunicationsKimberly-Clark Sep 2020 - Jan 2023Neenah, Wisconsin, United States- Corporate Communications lead for the North America manufacturing and supply chain organization - develop and implement communications strategies, internal and external messaging, FAQs, media relations, support union bargaining activities and risk mitigation- Support President, Personal Care North America - Provide communication counsel and media training to Business Unit leader- Assist Director, North America Communications to create communication strategies and content to support major regional announcements, business updates, reputation management and thought leadership (internal and external)- Lead the creation and execution of a comprehensive Inclusion & Diversity Communication strategy and framework for the North America region -
Principal OwnerB.G. Smith Consulting Aug 2019 - Jan 2023Provide strategic counsel to for profit and non-profit businesses looking to effectively connect with their target audiences and drive desired business results. Guide leaders and their teams toward continued success in Corporate Communications, Media Relations, Crisis Communications and Change Communications in the areas of thought leadership, DE&I, and community relations. Skills Highlight:- Communications strategy development and implementation- Message training- Media coaching- Change Management integration and support
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Senior Communications ManagerKimberly-Clark Apr 2017 - Apr 2019Wisconsin• Corporate Communications lead for the North America manufacturing and supply chain restructuring program announced in 2018; key deliverables – internal and external message development, FAQs, media relations and holding statements, support union bargaining activities and risk mitigation• Assist Director, North America Communications in the development and implementation of communications plan supporting full organization restructure in the region• Develop and implement comprehensive communication strategies to drive effective message delivery and employee engagement; provide guidance on messaging and content for key leadership events and meetings• Provide communication counsel and media training to Business Unit leadership in preparation for internal communications focused on business objectives (video messaging, leadership meetings and town halls) and media interviews • Key counsel to North America Brand teams supporting PR goals for major product launches, proactive and reactive media relations, and advise on internal communication activities to further enhance objectives • Support crisis and issues management for North America region by providing communication guidance on messaging and integrated communication planning • Direct effective internal channel management including development and publishing of content for company intranet, site TV monitors, email and employee meetings (including presentations and video messaging) • Manage agency partners to support crisis communication planning and brand media relations activities -
Director Of Marketing And CommunicationsDohmen Life Science Services Mar 2017 - Nov 2017Greater Milwaukee Area• Manage Marketing & Communications strategy for Dohmen Life Science Services (DLSS), Dohmen’s largest company division• Assist Senior Vice President of Marketing, PR and Communications to develop integrated corporate and divisional messaging and strategies • Infuse media industry trends to meet advertising campaign goals• Lead “tip of tongue” brand awareness strategy with print, digital and advertorial placements in top industry publications• Guide DLSS Marketing & Communications team to meet quarterly deliverables – Senior Manager and Marketing Specialist -
Senior Corporate Communications ManagerDohmen Jun 2016 - Mar 2017Greater Milwaukee AreaI led employee engagement and internal communications strategies for Dohmen and its portfolio of companies. As a member of the PR and Corporate Communications team, I also assisted with external communications and reputation management and helped shape the identity of Dohmen and its divisions among employees and key influencers.
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Manager Corporate CommunicationsSc Johnson Sep 2015 - May 2016Racine, Wisconsin• Provided strategic counsel to functional leaders and partners to develop and deploy communication plans consistent with the overall corporate strategy • Led key event and leadership meeting planning, including messaging and logistics• Managed development and production of company video communications from storyboard, scripting, directing, editing and distribution -
Lead - U.S. Public RelationsHarley-Davidson Motor Company Jan 2015 - Sep 2015• Member of U.S. Marketing and Communications leadership team• Manage all communications and media relations activities for the company’s U.S. operations with a focus on young adult, women, African American and Hispanic outreach markets• Develop and implement media relations strategies and activities supporting the promotion of the Harley-Davidson brand, products and the sport of motorcycling among target audiences• Participate in key U.S. initiative and project planning ensuring effective communication integration to meet company objectives• Manage national PR agency to assist with media relations strategy execution• Responsible to craft key messages and comprehensive Q&A media materials for use by leadership and company spokespeople• Establish relationships with key targeted media to support strategic press coverage and placement• Collaborate with regional marketing and communications team to create media events to enhance promotion of significant company news and announcements
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Project Manager, Museum CommunicationsHarley-Davidson Motor Company Jan 2012 - Dec 2014Milwaukee, Wisconsin• Communications lead and media spokesperson for the Harley-Davidson Museum• Developed internal communications and media relations strategies to support promotion of all Museum exhibit and events; collaborated with subject matter experts from Curatorial, Marketing, Programs and Special Events areas to ensure effective message delivery • Managed two PR agencies to assist with media relations and media opportunities• Developed and coordinated distribution of all Museum-related employee communications through company channels • Provided communications /media coaching to Museum leadership – included key message development, media training, identifying and securing strategic media opportunities, and prepping leadership prior to interviews• Liaised with key tourism partners on promotion opportunities – primary partners: Wisconsin Department of Tourism and Visit Milwaukee• Coordinated and led domestic and international press tours, fulfilled requests for images and videos, scheduled interviews with executives, and built productive relationships with print, broadcast and online media to secure press coverage• Assisted in development of marketing materials ensuring consistent messaging in all marketing and communication channels (advertising, web, social and media relations)
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Manager, Community AffairsHarley-Davidson Motor Company Jun 2010 - Jan 2012Milwaukee, Wisconsin• Corporate communications lead and media spokesperson for The Harley-Davidson Foundation, Harley-Davidson Museum, excessive motorcycle noise issues and other major government affairs/philanthropic efforts as identified • Developed communication strategies in collaboration with subject matter experts to ensure effective delivery of messages to external audiences; engaged employee communications key contacts in planning when appropriate• Managed company’s national partnerships with Muscular Dystrophy Association and Disabled American Veterans – developed annual communications/marketing plans; coordinated national dealer programs; forecast, purchased and distributed motorcycles for approximately ten major annual fundraising events; company spokesperson for media inquiries related to partnerships• Led cross-functional cause marketing team to conduct research and develop strategy for 110th Anniversary• Managed two PR/Communications agencies to assist with Harley-Davidson Museum media relations, media monitoring and dealer counsel for communication activities related to excessive motorcycle noise issues management• Managed all media relation inquires for the Harley-Davidson Museum – led domestic and international press tours, fulfilled requests for additional images and videos for published articles, setup interviews with subject matter experts (included executives) -
Manufacturing Developmental AssignmentHarley-Davidson Motor Company Mar 2009 - Jun 2010I worked in a developmental assignment as an Assembly supervisor at Harley-Davidson's Powertrain Operations in the Milwaukee area.The purpose of this assignment was to enhance my knowledge of operations and manufacturing, while honing my leadership skills. -
Communications Manager, Powertrain OperationsHarley Davidson Motor Company Apr 2007 - Mar 2010Greater Milwaukee, Wisconsin• Corporate communications lead and media spokesperson for The Harley-Davidson Foundation, Harley-Davidson Museum, excessive motorcycle noise issues and other major government affairs/philanthropic efforts as identified • Developed communication strategies in collaboration with subject matter experts to ensure effective delivery of messages to external audiences; engaged employee communications key contacts in planning when appropriate• Managed company’s national partnerships with Muscular Dystrophy Association and Disabled American Veterans – developed annual communications/marketing plans; coordinated national dealer programs; forecast, purchased and distributed motorcycles for approximately ten major annual fundraising events; company spokesperson for media inquiries related to partnerships• Led cross-functional cause marketing team to conduct research and develop strategy for 110th Anniversary• Managed two PR/Communications agencies to assist with Harley-Davidson Museum media relations, media monitoring and dealer counsel for communication activities related to excessive motorcycle noise issues management• Managed all media relation inquires for the Harley-Davidson Museum – led domestic and international press tours, fulfilled requests for additional images and videos for published articles, setup interviews with subject matter experts (included executives) -
Hr Communications ManagerHarley-Daividson Motor Company Jun 2005 - Apr 2007Milwaukee, Wisconsin• Counseled VP of HR and direct reports on strategic communication opportunities • Developed and implemented change management communication plans for key HR initiatives and projects • Prepared written communications delivered by VP of HR and staff• Managed relationships within HR and the Organizational Communications department promoting integration and collaboration to deliver key business communications• Editor of monthly Total Compensation and Benefits newsletter targeted toward all employees (hourly and salaried) – fostered general understanding of benefits (medical and financial), labor relations and compensation • Managed multiple supplier relationships -
Communication - Baltimore AssemblyGeneral Motors Jun 2003 - Jun 2005Baltimore, Maryland• Member of plant leadership and led joint Communication team that included a UAW Communication Coordinator and a UAW Graphics Specialist – developed and implemented communications strategies to support key plant activities, managed Communication team to create and distribute monthly plant newsletter, special plant yearbook, and assisted in production of leadership video messages (wrote scripts, setup teleprompter and coached on message delivery)• Active participant in cross-functional safety, quality and planned maintenance teams -
Public AffairsFord Motor Company Mar 2000 - Jun 2003Dearborn, Michigan• Lead Communication contact for philanthropic arm of the company – the Ford Motor Company Fund• Developed and implemented public relation strategies, crisis communications plans, and various materials targeting internal and external audiences• Communications representative on HR intranet site development and launch team -
Marketing AssistantDetroit Metro Convention & Visitors Bureau May 1999 - Mar 2000Detroit, Michigan• Assisted Publisher and Marketing/PR manager in producing promotional materials highlighting the metro Detroit area as a travel destination - included quarterly Visitors Guide, press releases and media kits• Helped coordinate logistics for travel media familiarization tours of the area (invitations, accommodations, daily schedules, background materials)• Researched and prepared content for visitor and media materials
Brook Smith Skills
Brook Smith Education Details
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Sports Management And Communications -
Concordia University WisconsinManagement -
Department Of Engineering Professional Development
Frequently Asked Questions about Brook Smith
What company does Brook Smith work for?
Brook Smith works for Owens Corning
What is Brook Smith's role at the current company?
Brook Smith's current role is Corporate Communication senior leader helping companies effectively engage stakeholders to drive desired business results..
What is Brook Smith's email address?
Brook Smith's email address is br****@****son.com
What is Brook Smith's direct phone number?
Brook Smith's direct phone number is +141443*****
What schools did Brook Smith attend?
Brook Smith attended University Of Michigan, Concordia University Wisconsin, University Of Wisconsin-Madison.
What skills is Brook Smith known for?
Brook Smith has skills like Media Relations, Strategic Communications, Internal Communications, Corporate Communications, Marketing Communications, Leadership, Management, Public Relations, Marketing, Project Management, Crisis Communications, Communication Training.
Who are Brook Smith's colleagues?
Brook Smith's colleagues are Michael Macomb, Carli Silberhorn, Cain Webster, Michael Hodom, Deb Dottavio, David Albinsson, Guillaume Abry.
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Brook Smith
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Brook Smith
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Brook Smith
Political Science & Women’S, Gender, And Sexuality Studies Student At Yale UniversityWaynesboro, Va
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