Brooke Basaldua Email & Phone Number

- Responsible for a content strategy that elevates company’s brand story and engages consumers through each stage of the customer journey - Led the development of marketing content including videos, e-guides, blog posts, product launches and affiliate promotions- Utilized SEO best practices within content strategy including onsite optimizations, keyword and topic research, etc.- Developed content calendar for purposeful and cohesive communication across website, social media… Show more - Responsible for a content strategy that elevates company’s brand story and engages consumers through each stage of the customer journey - Led the development of marketing content including videos, e-guides, blog posts, product launches and affiliate promotions- Utilized SEO best practices within content strategy including onsite optimizations, keyword and topic research, etc.- Developed content calendar for purposeful and cohesive communication across website, social media platforms and influencer network- Created a marketing hub for external partners to easily promote our brand with swipe copy, social images, newsletters and product training guides- Built out email nurture sequences with targeted messaging and a flagging system to better segment database - Generated recurring revenue with affiliate offers to targeted segments Show less

• Plan and execute national marketing campaigns for lead generation including print, SEM, social media, trade shows and partnerships• Develop and implement strategies for new products and improvements to existing products• Analyze website traffic and make recommendations based on conversion, bounce and CTR rates • Track and measure all marketing campaigns with ROI analysis • Provide creative direction & manage projects and timelines for the marketing team• Collaborate with… Show more • Plan and execute national marketing campaigns for lead generation including print, SEM, social media, trade shows and partnerships• Develop and implement strategies for new products and improvements to existing products• Analyze website traffic and make recommendations based on conversion, bounce and CTR rates • Track and measure all marketing campaigns with ROI analysis • Provide creative direction & manage projects and timelines for the marketing team• Collaborate with sales team to deliver effective collateral and closing tools• Manage online PPC accounts with Google, Yahoo, and MSN• Negotiate advertising rates and added value opportunities with print and digital partners• Develop email campaigns to database to generate new and reoccurring revenue• Forecast & oversee annual marketing budget Show less

Outside and Inside SalesDevelop and maintain large/corporate accounts through strategic marketing effortsGenerate new leads/business through networking in the Tampa Bay areaProspect new business through competing publications and online competitorsDevelop and execute strategies with teammates to grow and strengthen new and existing client relationshipsMeet with clients in person to perform needs analysis and present proposals that fit their recruitment needsQuota driven… Show more Outside and Inside SalesDevelop and maintain large/corporate accounts through strategic marketing effortsGenerate new leads/business through networking in the Tampa Bay areaProspect new business through competing publications and online competitorsDevelop and execute strategies with teammates to grow and strengthen new and existing client relationshipsMeet with clients in person to perform needs analysis and present proposals that fit their recruitment needsQuota driven sales dealing with multiple products from different media platforms Show less

• Received numerous management achievements awards, most notably 2002 Manager of the Year for the Midwest region• Increased business by 47% over previous year• Responsible for training, developing and retaining 15 employees• Ensured proper staffing to manage selling costs and expenses• Worked directly with buyers to determine merchandising needs and planning• Analyzed sales trends to ensure accurate forecasting• Merchandised sales floor daily ensuring product appeal

B.A., Marketing

B.A. Business Administration & Marketing, Marketing