Brooke Basaldua

Brooke Basaldua Email and Phone Number

Marketing Director at iOR Partners @ iOR Partners
kansas city, missouri, united states
Brooke Basaldua's Location
Overland Park, Kansas, United States, United States
Brooke Basaldua's Contact Details

Brooke Basaldua personal email

n/a

Brooke Basaldua phone numbers

About Brooke Basaldua

Seasoned marketing leader with over 15 years of experience in developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth. Proven track record of success in both B2B and B2C markets across various industries, including healthcare, wellness, and consumer goods. Skilled in team leadership, digital marketing, campaign management, content development, and data-driven insights.

Brooke Basaldua's Current Company Details
iOR Partners

Ior Partners

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Marketing Director at iOR Partners
kansas city, missouri, united states
Website:
iorpartners.com
Employees:
18
Brooke Basaldua Work Experience Details
  • Ior Partners
    Director Of Marketing
    Ior Partners Feb 2020 - Present
  • Sunlighten
    Content Manager
    Sunlighten Jun 2018 - Jan 2020
    - Responsible for a content strategy that elevates company’s brand story and engages consumers through each stage of the customer journey - Led the development of marketing content including videos, e-guides, blog posts, product launches and affiliate promotions- Utilized SEO best practices within content strategy including onsite optimizations, keyword and topic research, etc.- Developed content calendar for purposeful and cohesive communication across website, social media… Show more - Responsible for a content strategy that elevates company’s brand story and engages consumers through each stage of the customer journey - Led the development of marketing content including videos, e-guides, blog posts, product launches and affiliate promotions- Utilized SEO best practices within content strategy including onsite optimizations, keyword and topic research, etc.- Developed content calendar for purposeful and cohesive communication across website, social media platforms and influencer network- Created a marketing hub for external partners to easily promote our brand with swipe copy, social images, newsletters and product training guides- Built out email nurture sequences with targeted messaging and a flagging system to better segment database - Generated recurring revenue with affiliate offers to targeted segments Show less
  • Sunlighten
    Marketing Manager
    Sunlighten May 2007 - Jun 2018
    • Plan and execute national marketing campaigns for lead generation including print, SEM, social media, trade shows and partnerships• Develop and implement strategies for new products and improvements to existing products• Analyze website traffic and make recommendations based on conversion, bounce and CTR rates • Track and measure all marketing campaigns with ROI analysis • Provide creative direction & manage projects and timelines for the marketing team• Collaborate with… Show more • Plan and execute national marketing campaigns for lead generation including print, SEM, social media, trade shows and partnerships• Develop and implement strategies for new products and improvements to existing products• Analyze website traffic and make recommendations based on conversion, bounce and CTR rates • Track and measure all marketing campaigns with ROI analysis • Provide creative direction & manage projects and timelines for the marketing team• Collaborate with sales team to deliver effective collateral and closing tools• Manage online PPC accounts with Google, Yahoo, and MSN• Negotiate advertising rates and added value opportunities with print and digital partners• Develop email campaigns to database to generate new and reoccurring revenue• Forecast & oversee annual marketing budget Show less
  • Media General
    Advertising Account Manager
    Media General Sep 2005 - Feb 2007
    Outside and Inside SalesDevelop and maintain large/corporate accounts through strategic marketing effortsGenerate new leads/business through networking in the Tampa Bay areaProspect new business through competing publications and online competitorsDevelop and execute strategies with teammates to grow and strengthen new and existing client relationshipsMeet with clients in person to perform needs analysis and present proposals that fit their recruitment needsQuota driven… Show more Outside and Inside SalesDevelop and maintain large/corporate accounts through strategic marketing effortsGenerate new leads/business through networking in the Tampa Bay areaProspect new business through competing publications and online competitorsDevelop and execute strategies with teammates to grow and strengthen new and existing client relationshipsMeet with clients in person to perform needs analysis and present proposals that fit their recruitment needsQuota driven sales dealing with multiple products from different media platforms Show less
  • Nordstrom
    Department Manager
    Nordstrom May 2000 - Sep 2005
    • Received numerous management achievements awards, most notably 2002 Manager of the Year for the Midwest region• Increased business by 47% over previous year• Responsible for training, developing and retaining 15 employees• Ensured proper staffing to manage selling costs and expenses• Worked directly with buyers to determine merchandising needs and planning• Analyzed sales trends to ensure accurate forecasting• Merchandised sales floor daily ensuring product appeal

Brooke Basaldua Skills

Email Marketing Marketing Strategy Web Analytics Social Media Marketing Integrated Marketing Advertising Lead Generation Competitive Analysis Leadership Customer Service Sales Strategic Planning

Brooke Basaldua Education Details

Frequently Asked Questions about Brooke Basaldua

What company does Brooke Basaldua work for?

Brooke Basaldua works for Ior Partners

What is Brooke Basaldua's role at the current company?

Brooke Basaldua's current role is Marketing Director at iOR Partners.

What is Brooke Basaldua's email address?

Brooke Basaldua's email address is bb****@****ten.com

What is Brooke Basaldua's direct phone number?

Brooke Basaldua's direct phone number is +191375*****

What schools did Brooke Basaldua attend?

Brooke Basaldua attended University Of South Florida, University Of South Florida College Of Arts And Sciences.

What skills is Brooke Basaldua known for?

Brooke Basaldua has skills like Email Marketing, Marketing Strategy, Web Analytics, Social Media, Marketing, Integrated Marketing, Advertising, Lead Generation, Competitive Analysis, Leadership, Customer Service, Sales.

Who are Brooke Basaldua's colleagues?

Brooke Basaldua's colleagues are Olga Kurakina, Lisa Brown, Hattie Mcwhirt, Tony Burns, Jeremy Hill, Charlotte Mullins, Alena Green.

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