- Create email campaigns and email marketing strategies- Increase customer engagement through digital communications- Support go to market initiatives for emerging products- Lead product launches and execution of marketing campaigns- Identify and report on KPIs to improve marketing efforts

• Execute marketing activities and campaigns while monitoring KPIs• Develop branded event and campaign reports to showcase success of marketing initiatives• Collaborate with leadership across departments to support sales and business goals• Lead virtual events such as trade shows, product showcases, and webinars and deploy nurture campaigns for leads captured• Create automated emails and drip campaigns in Pardot• Coordinate employee involvement in corporate giving programs• Create email and social media campaigns to promote products, updates, and launches• Write copy for blogs, case studies, and marketing collateral to explain product offerings, benefits, and use cases• Create, develop, and maintain lead capture processes that decrease lead follow-up time for marketing and sales• Develop and brand weekly internal newsletter, ITS Thursday, to inform employees of updates, events, and competitor products in the industry• Increase subscribers, open rates, and click rates above industry standards, and reduce email bounce rates below the industry standard• Curate content and secure advertisers for GRIDSMART’s bi-annual industry magazine, #talkITS

• Create email and social media campaigns to promote products, updates, and launches• Write copy for blogs, case studies, and marketing collateral to explain product offerings, benefits, and use cases• Manage small-to-mid-sized tradeshows and virtual conferences to promote company products and capture leads• Create, develop, and maintain lead capture processes that decrease lead follow-up time for marketing and sales• Develop and brand weekly internal newsletter, ITS Thursday, to inform employees of updates, events, and competitor products in the industry• Increase subscribers, open rates, and click rates above industry standards, and reduce email bounce rates below the industry standard• Curate content and secure advertisers for GRIDSMART’s bi-annual industry magazine, #talkITS

• Organized and executed product releases and unveilings at tradeshows• Served as subject matter expert on new products at international events• Planned events, tradeshows, and managed traffic flow and lead capture• Produced collateral for sales reps, distributors, and retailers to explain new and existing products• Created email campaigns promoting products and sales• Established and branded internal newsletter, Snoozeletter, to inform employees of company updates, employee birthdays, and anniversaries• Oversaw the creation and launch of the new company website• Managed and updated company WordPress website once live • Developed and executed social media strategies to increase engagement and brand awareness of products

• Developed social media strategy to increase social presence• Coordinated with graphic designers to create digital content• Wrote content for webpages, newsletters, eBlasts, social posts, flyers, magazine advertisements, and posters• Enforced MLILY branding, style guides, and the minimum allowed pricing guidelines for retailers selling product online

• Designed and updated the web pages and website graphics• Created social media strategies to increase web traffic• Promote company events via social media, email, and print mailers• Edited DICTA, the monthly magazine, compiled edits from other editors and reviewed suggested edits with contributing authors• Supported execution of Supreme Court Dinners to ensure positive experiences for lawyers, judges, and state representatives• Tracked daily income and updated master income log

- Managed and updated Writing Center Facebook page- Promoted Writing Center activities and events- Proofread and edited posts, status updates, and information- Created an online community to reach a widespread audience

- Managed Writing Center database, scheduler, incoming calls, and work flow- Explained and demonstrated editing and proofreading stages to writers- Modeled various organizational strategies for paper writing- Simplified explanations of citation formats for students- Explicated punctuation and grammatical rules for effective writing

- Organized lab and enforced lab procedures for positive writing environments- Guided students through understanding writing and editing tactics- Coordinated with professors monthly to cover assignment information- Clarified writing assignments and citation formats for students