Sr. Brand Director
• Developed, managed and executed brand communication strategy across all platforms (digital media, email marketing, marketing/sales materials, e-commerce, photo/video shoots, events, and promotions)• Creative director for all brand awareness and product launch campaigns• Managed social team–increased social engagement from 3% to 5.5%• Increased email marketing conversions by 158%• Worked closely with VP of Marketing to set marketing goals and budgets