Brooke Larson Email and Phone Number

• Responsible for delivering immediate value creation for new enterprise customers with defined ROI targets for interaction analytic objectives.• Customize and drive the strategic roadmap for clients to rapidly adopt technology and process changes to mature along the analytics-driven quality continuum.• Collaborate with business analysts to deliver SMART recommendations to clients.• Key clients where I increased value, retention, and customer satisfaction include: Wells Fargo, Netflix, H&R Block, Progressive, T-Mobile, Shutterfly, ViaSat, Home Advisor, ADT, and Microsoft• Special Assignment - Managed Analytic Team Improvement: Jan 2019-Jan 2022. I applied to support our offshore 30+ person delivery team. Engaging strategically with the leadership team around hiring, training, best practices, and employee development. Developed a new scoring methodology for 360-degree quarterly reviews in order to support the early identification of training gaps and opportunities for knowledge sharing across the team.

• Owned corporate marketing plan and execution, including developing content and strategy for our website, emails, white papers and blogs in order to drive new leads and support our pipeline growth.• Key leader within the company creating and reviewing every RFP and SOW over $100K, providing input and direction on internal processes, resource allocations, marketing and communication efforts, strategic positioning and asset creation in order to achieve business goals.• Drove lead generation using joint marketing plans with partners including events, content creation, and thought leadership webinars.

• Defined expanded go-to market analytics solutions and methodology to deepen our engagements with clients and yield longer term and more actionable marketing data to drive business decisions.• Drove certification and marketing efforts to achieve Adobe Analytics Specialization (one of only five global partners)• Defined and executed strong partner programs with Ensighten, Tealium, ObservePoint, Oracle|Maxymiser, ClickTale and Optimizely to drive new sales and grow project contracts within current clients driving $5M in annual revenue.

• Grew a $1.5M book of business for high value clients including Salesforce, Sprint, Illumina, Ulta, Eaton Vance, GaiamTV and other Fortune 500 brands. • Delivered successful analytics implementation projects using various marketing technologies including Adobe Analytics, Google Analytics, Ensighten, Tealium, Signal and Tableau.• Drove adoption of additional technologies to achieve specific client goals including Adobe Search + Promote, Adobe Recommendations, Adobe Target and Adobe Experience Manager, Adobe Campaign, ClickTale, Optimizely and others. • Defining successful analytics and optimization projects, identifying new projects and creating a strategic roadmap to reach a target marketing maturity against a defined budget.

• Building international website strategy, including driving traffic using SEO, SEM, Affiliates and email marketing. Developed online strategy for small business lead generation, trial and conversion. • Gathered functional requirements to drive development of the company’s first mobile website, from discovery to wireframes to production. The goals of the mobile website experience were to support customer research, price and product comparison, trials and lead generation. After launch, I developed mobile marketing campaigns to drive traffic and enterprise leads.• Increasing conversion and AOV on website using upselling techniques online via chat and interstitials to add years and devices to each order.

• Successfully grew International bookings for four consecutive quarters (QoQ) using affiliate network growth, price promotion testing and co-branding campaigns.• Developed Employee Purchase Program for direct sales team and employees – facilitating adoption from friends and family as well as nurturing enterprise opportunities by providing discounted consumer licenses to key prospects in the sales cycle.• Developed co-marketing opportunities with high velocity websites and products to drive adoption and awareness of Webroot products

• Responsible for website conversion optimization to drive online bookings. Increased AOV from $32 to $45 in FY2010.• Technical implementation, testing and optimization of online product ratings and reviews. Increased overall conversion on the site by 22%.• Developed email messaging content and testing plan to recapture revenue from cart abandonment, increasing revenue from abandoners by 8%. (up to 24% including natural return-rate)

Program Manager (Partner One Channel)Facilitate and improve the process for $80M channel revenue pipeline. • Recruited $40M partner revenue to flow through HP’s PartnerOne influencer tool.• Introduced streamlined contract process for key partners (> $1M in annual sales) to utilize HP PartnerOne.• Championed HP’s Elite partners by creating unique benefits and brand identification within PartnerOne.• Drove alignment of certification and testing with Elite partner readiness and benefits.Regional Marketing Consultant – WestImbedded marketing position driving sales for a $1B region across all product lines.• Trained and prepared sales force for roll-out of QBA process, created and enforced ROI measurements.• Drove promotions and sales tools through collaboration with product groups.Alliance Manager – ISVDesigning marketing engagements and cross training for ISVs and HP sales force.• Co-created the Intel Alliance channel program with HP. During 8 month period, recruited and secured 25 accounts with binding business plans and revenue goals. • Partner marketing manager for i2 and PeopleSoft accounts.

• Researched and presented to executive leadership best practices and benchmarks to measure success of Boulder call center.

• Grew membership 40% through implementation of lapsed member communications, events, direct mail to targeted lists and major donor cultivation.Marketing Director• Together with pro-bono marketing professionals, drove the updating of and ongoing adherence to marketing materials, the organizational mission and logo.

• Initial ideation and concept development for Red Envelope and Seagram’s Black Label Whiskey accounts.• Job recruitment presence marketing event for Seagate Technology at San Francisco’s 2000 X Games. $400,000 budget, achieved goal to augment post-college recruitment.

• Managed Hong Kong office comprised of 25 local support staff and 15 expatriate attorneys. Provided benefits, payroll and managed office budget. Also opened Singapore office and helped support Beijing office development.