Regional Marketing Coordinator
Current• Serve as a primary local contact for artist marketing representatives regarding venue and show marketing plans• Partner with the local talent buying team and venue management team to manage the success of local events across multiple show rooms• Compile and share extensive audience and artist demographic information to shape development of marketing plans• Identify and activate new strategic marketing partners to enhance artist and venue exposure in the community• Work with internal stakeholders to provide post show marketing analytics recaps to artists• Assist Director, Regional Marketing in supporting venue priorities across respective region • Update venue website and app and maintain quality control• Execute fan communication plans to ensure key information reaches guests before each event via email, social, website and app• Maintain & QC data extensions for venue email automations across all venues in their region• Manually build and manage fan communications in case of emergency• Coordinate creative assets & delivery to venues for future show support• Create and manage venue level creative assets for onsite & digital needs (monthly & weekly show calendars)• Coordinate asset placement in digital video signage (concert vision, etc.)• Coordinate approvals and execution of promotional sweepstakes• Coordinate onsite activations to help drive name acquisition for future show marketing needs• Work across PR, tour & regional marketing to coordinate onsite coverage for day of show marketing needs supporting radio partners, meet and greets, press photographers• Coordinate house photographers and asset collection for respective venues• Coding & processing of invoices as needed• Day of show event and social coverage• Pitch and partner with local radio stations to promote upcoming tours • Lead university relations and college target market press outreach • Lead influencer strategy plans to market the venue and upcoming concerts