Account Executive
Orange County, California Area
Served as day-to-day lead for JUVEDERM, an injectable dermal filler, responsible for collaborating with Marketing Director to develop marketing campaigns, programs and tactics• Asked to be on the business by the client to be part of the agency team to launch JUVEDERM VOLUMA, resulting in $101M in sales in the first 10 months and serving as the largest product launch in aesthetic history• Actively participated in brand planning to determine strategic direction and promotional budget for… Show more Served as day-to-day lead for JUVEDERM, an injectable dermal filler, responsible for collaborating with Marketing Director to develop marketing campaigns, programs and tactics• Asked to be on the business by the client to be part of the agency team to launch JUVEDERM VOLUMA, resulting in $101M in sales in the first 10 months and serving as the largest product launch in aesthetic history• Actively participated in brand planning to determine strategic direction and promotional budget for upcoming year• Developed a variety of strategic marketing programs & tactics including: digital, print, campaign development, positioning and messaging, photo shoots, sales training, tradeshows and more• Deliver marketing programs that are on time, on budget and on strategy Show less