Brooke Koelle Email & Phone Number

• Provide analysis, tools, and operational support to the Sales Leaders to drive revenue and cost savings. • Create and maintain a performance management tool for individual sellers and the leadership team using a variable combination of selling and activity based KPIs.• Develop the requirements and manage the creation of CRMA Dashboards for Leadership team in Salesforce with third party partner vendor.• Create Salesforce Lightning Dashboards and Reports for team members to support their daily activities, ad-hoc requests/ analysis, and long-term objectives.

• Execute recruiting strategy for the three facilities in southeast region, managing over 50 positions simultaneously across 35 managers.• Develop role requirements and job description with hiring managers.• Perform total candidate management from identification to salary determination and negotiation.

Washington D.C. Metro Area

• Created sales goals and targets, provided performance tracking, pipeline insights, and forecasts for executive teams.• Product managed the creation of a company wide sales tracking tool in salesforce.com, translating business requirements to technical team, uploading large data sets, and quality assuring outputs.• Communicated client feedback through data with sales and editorial teams to align advertiser demand and content/ program creation.• Developed presentation and comprehensive analysis for sales, media, and leadership teams for internal and external review.

• Built new advertising opportunities within the AOL Autos and Autoblog channels• Developed advertising marketing materials to align with automotive and buyer trends• Represented channels at sales meetings and upfronts with partners such as GM, Ford, Chrysler, Volvo• Created and prioritized advertising requirements for channel’s product teams• Acted as a liaison between sales and the editorial staff to create custom advertising opportunities

• Managed team of direct program managers responsible for the revenue strategy for advertising inventory for AOL and Huffington Post.• Created new revenue opportunities through sponsorship, contextual sponsored links, demo- targeting, and custom advertising executions.• Monitored and communicated advertising inventory availability and performance metrics to improve pricing and demand.• Analyzed channel's ad supply and the market demand and made ad optimization recommendations based on these findings.• Identified operational improvements within the sales process and lead implementation efforts cross- functionally.• Trained sales and media on reporting tools and data interpretation.• Conducted Quarterly Business Reviews with media and sales executives outlining health of the business.

• Managed product lifecycle for Video/ In-Stream Advertising and Rich Media products.• Determined the product strategy for AOL Video advertising in the interactive media market. • Worked cross functionally to develop advertising requirements, with Lightningcast, the Video Team, and Doubleclick and upon rollout of new products and capabilities communicate launch to sales and the operational teams.

• Conceptualized and implemented process for cross functional promotional programs in the Retail, Affinity, and Direct Response channels. Retail partners include: Wal-Mart, Best Buy, Target, Circuit City, CompUSA, Office Depot, Blockbuster, Burger King, and Sears.• Collected and managed current and future Partner Marketing development and technology requests, and translates those needs into business requirements.• Project managed AOL’s migration efforts from single product company to multi-brand category in the retail channel.

• Designed and implemented staffing strategies for HR, Chief Marketing Organization, Access Marketing, and Member Services. Introduced new staffing strategy to CMO to include a contingent workforce resulting in business improvements and profitability. • Developed requirements with hiring managers to define recruiting strategy.• Performed total candidate management, including compensation negotiation, extending the offer and closing the candidate

Bs, Marketing Information Systems

Activities and Societies: Mu Kappa Tau, National Marketing Honor Society Alpha Sigma AlphaGraduated Top 10 %of College of Business

Education record

Course, Business Analysis- How To Gather And Document User Requirements

Course objectives was to create basic business and process models to aid in comprehensive requirements analysis.