Brooke Schommer Email & Phone Number

Marigold has the martech industry’s largest family of email and multichannel marketing products. -Responsible for $15M revenue across 100+ accounts. Lead a high-performing team who partner with a diverse portfolio of enterprise brands to utilize our marketing automation solution.-Responsible for implementation, strategy, program growth, and retention, helping clients meet & exceed business goals through targeted and innovative omnichannel marketing campaigns.-Started as an Account Manager supporting noteworthy brands including Chipotle, Lululemon, & Disney. Grew responsibilities into a Principal role, then was asked to manage the team. In this leadership role, team net retention has steadily grown from 80% to 110%.

Greater San Diego Area

-Developed integrated marketing plans and initiatives that impacted hotel revenue and influenced the guest experience. -Managed media strategy, schedule and execution.-Responsible for overall digital presence including email campaigns, website content, social media platforms, online profiles, paid search and retargeting. -Created content and messaging that utilized "story-selling" with copywriting, photography and video.-Partnered with department leaders to support revenue-driving initiatives in key segments including food & beverage, spa, golf, retail, sales, and membership.-Supported the launch of two new property venues, Lilly Pulitzer and Bob's Steak & Chop House.-Led Marketing Coordinator and Marketing Assistant positions.-Tracked department budget at 2% of revenue.

Southern California Market

-Developed, executed and tracked our integrated marketing strategy, encompassing brand identity, public relations, digital, advertising and local level marketing.-Grew digital presence through engaging email strategy, dynamic social platforms, online reputation management and quality website content. -Launched and managed Marketing Coordinator position and Internship program.-Contributed to the research and planning of new locations. Developed and executed integrated grand opening plans for new markets that created sustainable buzz and growth opportunities.-Managed department budget at 4% of sales.

Orange County, California Area

-Responsible for branding and sales initiatives for 31 locations in Orange County region.-Led coordination and execution of 60+ off-site and in-store events annually.-Established corporate and athletic partnerships and sponsorships.-Implemented quarterly product launches and conducted new product tests. -Secured and executed public relations initiatives, focusing on bloggers and key influencers.-Increased catering sales, awareness and guest loyalty through community relations efforts.-Recruited, trained and managed 30 street team ambassadors for local outreach purposes.

Greater San Diego Area

-Supported and executed Petco’s internal and external communication strategies. -Facilitated internal news site for 22,000 employees.-Collaborated with internal clients to craft messaging designed for internal and external audiences including brand launches, marketing programs and crisis management. -Worked with Executive Team to prepare presentations, speeches and talking points.-Managed press inquiries and acted as a corporate spokesperson; coordinated and participated in interviews and in-store filmings to enhance and protect corporate reputation for Petco and the Petco Foundation. -Managed external blog; wrote posts, managed editorial calendar, coordinated guest authors.-Administrator and community manager on corporate Facebook and Twitter accounts.

Greater San Diego Area

Greater San Diego Area

Greater San Diego Area

Greater San Diego Area

Ba, Communications; Public Relations

Education record