● Manage the creative development and delivery of marketing campaigns and materials, ensuring creative alignment with stakeholders and addressing the brand objectives and goals. ● Serve as a key liaison between Hilton internal teams and the Creative team, integrating strategic insights and project management expertise to deliver high-impact creative solutions.● Provide creative strategy and clarity to creative teams and stakeholders, guiding projects from initial concept through to final execution.● Collaborate with creative teams to develop and deliver a variety of assets, including email campaigns, website content, and media for both digital and traditional platforms.● Oversee project management activities, including the development and maintenance of comprehensive timelines, schedules, and budgets, ensuring timely delivery of high-quality creative assets.● Develop and fostered cross-functional relationships with marketing strategy, channel, planning, and campaign management teams, driving transparent communication and collaboration.● Provide coaching and constructive feedback to direct reports, supporting their professional growth and enhancing the team's overall performance.

● Led 12 senior living client accounts, crafting and implementing robust brand and marketing strategies that enhanced client visibility and engagement.● Collaborated with internal sales, media, creative, and project management teams to ensure projects were executed on-time, within budget, and adhered to guidelines.● Analyzed clients’ monthly and quarterly performance reports, offering strategic insights and actionable recommendations to optimize marketing plans and drive results.● Maintained regular high-level communication with clients, managing negotiations, budget discussions, and strategic planning to ensure alignment with their goals and expectations.

● Developed and manage integrated marketing campaigns to promote live and virtual events, programs and services to build awareness and increase membership globally, specifically, in India, China and Latin America. ● Collaborated with global teams on promotions targeting members and non-members in the specific regions. ● Managed the lifecycle of a campaign including, creating plans, schedules, developing and deploying creative assets, analyzing data and reporting the results.● Responsible for developing creative assets, crafting copy for promotions and event communication, building email campaigns, creating social media content and schedules, and updating website content.

● Served as lead Account Executive for Hilton’s internal creative agency for Hampton Inn & Suites, Hilton Garden Inn, Homewood Suites, Home2 Suites, Embassy Suites and Tru by Hilton brands, ensuring high quality brand standards were met for each brand.● Led refresh of Tru by Hilton brand guidelines, website, social media, print/digital ads and hotel collateral, the first hotel brand to name the Studio as its Agency of Record, saving the brand 43% in production costs.● Managed the creative development, timeline, budget and execution for the $900k Tru by Hilton acquisition media campaign, with over 350 digital and social media assets, leading to increased website traffic and increased bookings at Tru by Hilton. ● Collaborated with multiple teams to create engaging Always-On social media content for Tru by Hilton, Homewood Suites and Home2 Suites to increase engagement and bookings.● Presented the Studio’s business capabilities to existing and potential clients, leading to increased project proposals from Hilton Garden Inn and Hampton Inn.

● Managed B2B customer accounts for sale of data, phone and video services to small-medium business customers. ● Identified new prospects in assigned territory using multiple sources of sales leads.● Built and maintained relationships with customers to provide excellent service and develop future business opportunities.

● Started a successful business as a consultant in a competitive direct sales market, managing all aspects of business operations including lead generation, managing customer base and growing sales team. ● Recruited over 40 sales consultants and trained them on building a business, managing their finances and time, growing their client base and customer service.● Grew and retained a customer base of over 100 customers by recognizing a market need and providing excellent service.● Earned multiple promotions and awards, including achieving Sales Director level and earning two company cars by reaching required sales and recruiting quotas.

● Developed and executed marketing campaigns for clients, including changing the media buying strategy for a large local car dealership to better reach their target market, leading to increased website traffic and pre-owned vehicle sales. ● Negotiated media buys for print, online and outdoor media for clients, including budget management and tracking.● Developed collateral material for clients, including the writing, editing and proofing process, to produce premium marketing material aimed at their target market. .● Provided public relations and event planning services for clients, including substantial digital media planning with external vendors for Google AdWords and SEO.

● Executed marketing campaign to launch 9 new graduate programs, meeting or exceeding the target enrollment for each program.● Implemented marketing plans for five new community college partnerships, leading to increased enrollment for these programs. ● Coordinated testimonial campaigns as part of the marketing plans for community college partnerships, including video shoots, photography, interview and radio sound bites. ● Oversaw the development, production and delivery of print collateral materials, including outdoor and indoor signage, brochures, fliers and branded merchandise.

● Coordinated production of various projects, tracked budgets and reported activity to clients and Account Supervisors. ● Expedited client feedback through persistent follow-up, to meet deadlines and avoid financial penalties. ● Provided direction to copywriters and designers to execute the client’s vision and plans. ● Managed the timelines, costs and accuracy of projects, ensuring on-time and under-budget completion.

● Served as main point of contact between account teams and vendors, communicating creative direction and project parameters, including project estimates and vendor availability.

● Developed and managed a marketing group of 12 students designed to increase attendance and visibility of JCU sports among the student body.● Supervised athletic event activities, including game statistics, photography, announcements, student workers, half-time performances, and live webcasts to ensure events ran seamlessly.● Assigned, edited and wrote feature stories for the JCU athletic website.