I strategically directed the launch of this marketing consulting firm, specializing in guiding small and mid-sized corporate and nonprofit clients in strategic planning, innovative marketing, and financial growth. My scope encompasses delivering engagements in collateral development, copywriting, communications, social media marketing, and digital marketing. Additionally, I advise clients on metrics and revenue management to monitor and increase sales.► Defined 1-year growth strategy to… Show more I strategically directed the launch of this marketing consulting firm, specializing in guiding small and mid-sized corporate and nonprofit clients in strategic planning, innovative marketing, and financial growth. My scope encompasses delivering engagements in collateral development, copywriting, communications, social media marketing, and digital marketing. Additionally, I advise clients on metrics and revenue management to monitor and increase sales.► Defined 1-year growth strategy to elevate wedding industry business from $250K annually to 7 figures. Articulated compelling brand in order to shorten sales cycle from 90 days to 14, and increased fees 25%.► Led $50K project to launch SellItWyoming.com, a newspaper’s competitive response to the growth of Craig’s List. Outlined creatives, media buying plan, and strategy to grow market share.► Equipped nonprofit to capture $80K in grants in 30 days, by defining framework to identify and apply for appropriate grants.► Counseled architectural firm on instituting KPIs to measure project profitability and individuals’ contributions to business growth. Also led change management initiative to realign leadership team to heighten firm’s reputation Show less

Here, I articulated a new vision and engaged the Board and county commissioners in a strategy to build reputation, drive marketing, and raise revenue. I led a major change management initiative to separate the Bureau from the Chamber and effectively navigated county and city bureaucracy. I directed P&L and managed a team.► Instituted Norfolk Area Sports Council. Council now engages local businesses in economic development initiatives to drive visitorship and overnight stays.►… Show more Here, I articulated a new vision and engaged the Board and county commissioners in a strategy to build reputation, drive marketing, and raise revenue. I led a major change management initiative to separate the Bureau from the Chamber and effectively navigated county and city bureaucracy. I directed P&L and managed a team.► Instituted Norfolk Area Sports Council. Council now engages local businesses in economic development initiatives to drive visitorship and overnight stays.► Leveraged social media, skyrocketing online audience 250%. Increased web site traffic 111%, site conversions 18%, and launched communications through social media, broadcast, and live events that raised hotel occupancy.► Grew budget 30% by forging funding collaborations with City, County, and private sector entities. Articulated Bureau’s value proposition, and pitched effective request for financial support. Show less

I introduced the Natural Awakenings magazine franchise to the Denver, CO market, providing news and information regarding natural medicine, green living, alternative modalities, and recycling. The magazine had a 50,000 monthly circulation. I held senior P&L responsibility, articulated and executed marketing and ad sales, and managed print and online media.► Delivered $150K+ in annual ad revenue, and improved profits 20% by diversifying into internet radio and live events. ►… Show more I introduced the Natural Awakenings magazine franchise to the Denver, CO market, providing news and information regarding natural medicine, green living, alternative modalities, and recycling. The magazine had a 50,000 monthly circulation. I held senior P&L responsibility, articulated and executed marketing and ad sales, and managed print and online media.► Delivered $150K+ in annual ad revenue, and improved profits 20% by diversifying into internet radio and live events. ► Expanded readership 50% in 18 months, by overhauling local content standards and optimizing distribution strategy.► Spun off a portfolio of businesses launched under the Natural Awakenings brand. Created Wellness Works Colorado to provide corporate event services focused on wellness. Show less

I was recruited to establish the marketing department, and define and execute marketing and sales strategy for multiple brands. I administered marketing and media budgets contributing to an operating cash flow 38%. I led staff recruitment and development. ► Increased ad revenue $250K annually, by incorporating research into ad proposals for clients.► Achieved $95K annually through promotional events, strategic corporate partnerships, as well as sponsorships.►… Show more I was recruited to establish the marketing department, and define and execute marketing and sales strategy for multiple brands. I administered marketing and media budgets contributing to an operating cash flow 38%. I led staff recruitment and development. ► Increased ad revenue $250K annually, by incorporating research into ad proposals for clients.► Achieved $95K annually through promotional events, strategic corporate partnerships, as well as sponsorships.► Instrumentally contributed to redesigning Trib.com, increasing revenue 53% and capturing 4 million new page views. Show less

At this time, I instituted a formal system for business development and lead tracking, key to raising the project win rate for commercial, municipal, county, and state clients 18% in 2 years. I integrally contributed to submitting 93 successful proposals in 3 years. I heightened exposure of the GSG brand by championing media planning, press relations, events, and collaterals.

In this role, I innovated marketing promotions that drove $4 million+ in sales in 1 year. I leveraged market research and transactional data, combined with fresh, creative elements. I evolved a $2M customer loyalty program to capture 35,000 new members and increase same-customer sales 10% annually. Additionally, I acquired 25,000 customers through new card-based reward program.