Brooks Esser Email and Phone Number
1250 San Carlos Ave., San Carlos,CA 94070,United States
Brooks Esser's Location
Menlo Park, California, United States, United States
Brooks Esser's Contact Details
Brooks Esser work email
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Brooks Esser personal email
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About Brooks Esser
Brooks currently serves as a Director of the San Mateo County Transit District (SamTrans). The San Mateo County Transit District is the administrative body for the principal public transit and transportation programs in San Mateo County: SamTrans bus service, including Redi-Wheels paratransit service, Caltrain commuter rail and the San Mateo County Transportation Authority. Caltrain and the TA have contracted with the District to serve as their managing agency, under the direction of their appointed boards.Brooks also serves on the North Fair Oaks Community Council, recently completing his third term as Chair. The North Fair Oaks Community Council provides recommendations to the San Mateo County Board of Supervisors on issues of community health, safety, welfare, public works and planning for North Fair Oaks.North Fair Oaks is an unincorporated community of 15,000 residents bordering Redwood City, Menlo Park and Atherton, California. It is one of the most culturally diverse areas of the county with a large Latino/a population.Brooks also serves as Treasurer of the Holbrook-Palmer Park Foundation in Atherton, CA., as well as a Board Member of the Eberhardt Business School at the University of the Pacific, and the California Senior Games Association.
Brooks Esser Work Experience Details
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Director, San Mateo County Transit DistrictSan Mateo County Transit District Oct 2023 - PresentAppointed to the Board of Directors of the San Mateo County Transit District in October, 2023. The San Mateo County Transit District is the administrative body for the principal public transit and transportation programs in San Mateo County: SamTrans bus service, including Redi-Wheels paratransit service, Caltrain commuter rail and the San Mateo County Transportation Authority. Caltrain and the TA have contracted with the District to serve as their managing agency, under the direction of their appointed boards.Chair, Community Relations Committee - 2024 -
Council MemberNorth Fair Oaks Community Council Aug 2020 - PresentMenlo Park, California, United States
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ChairmanNorth Fair Oaks Community Council Feb 2021 - Feb 2024Menlo Park, California, United States
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West/Central Us Regional Marketing ManagerHewlett Packard Enterprise 2019 - 2020Palo Alto, California, United StatesResponsible for developing new opportunities for $1.3B annual revenue sales region, and accelerating closure of existing funnel. Designed and implemented successful account marketing programs that resulted in several key wins worth tens of millions of dollars. With the transition to ‘virtual’ marketing necessitated by the COVID-19 pandemic, expanded portfolio of deliverables into digital marketing. Created and hosted a series of eight webinars with C-level guests, featuring technical content on areas of immediate concern to clients. Developed incentive programs targeted at acquisition accounts to encourage virtual meetings with new clients. -
Global Accounts Marketing Manager, North AmericaHewlett Packard Enterprise 2018 - 2019Responsible for generating $500M annually in new business in HPE’s largest global accounts across manufacturing, retail, pharmaceutical, and financial services industries. Develop marketing programs including account-based marketing, industry events, and targeted sales initiatives to achieve goals. Partner on an individual basis with sales teams to create account-specific marketing plans and execute activities that create new SFDC opportunities.
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Manufacturing And Cloud Service Provider Industry Marketing ManagerHewlett Packard Enterprise 2016 - 2018Responsible for driving new marketing-generated opportunities for Enterprise Group in manufacturing, transportation, energy (MTE) and cloud service provider (CSP) industries. I created new pipeline of over a quarter of a billion dollars in my assigned industries in FY’17, and closed over $100M of new business. I developed relationships sales teams to generate and execute marketing activities that assisted our account teams in achieving their sales goals. I also planned and executed HPE participation at a variety of industry events.
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Retail And Consumer Industry Marketing ManagerHp 2014 - 2016Responsible for identifying new Enterprise Group opportunities in global and commercial accounts in the retail and consumer industries in North America. Marketing activities included account-based marketing, industry tradeshows, etc. Delivered marketing-generated wins of $115.6M in FY 2016 – 284.4% of goal for year. Ended the year with $218M in marketing-generated pipeline – 165% of goal. -
Market Development ManagerHp 2013 - 2014Drove demand and accelerated funnel for HP Datacenter Services – our premium support offering for enterprise customers. Developed and implemented multi-touch digital marketing and social media campaigns encompassing videos, whitepapers, blogging, etc. Exceeded Q2 FY’14 pipeline goal by 500%, and contributed over 70% of the total active funnel generated by all of Technology Services Marketing as of the end of FY’14.
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Global Accounts Marketing ManagerHp 2012 - 2013Accelerated funnel for entire portfolio of HP products and solutions in US-based Global Accounts. Implemented one-to-one, one-to-few, and one-to-many marketing programs to effectively support our global account teams. One-to-one activities included the creation of account ‘annual reports’ which accelerated over $49M in FY’13 revenue. One-to-few activities focused on the creation of a series of ‘Innovation Workshops’ featuring HP Fellows which raised executive awareness of the innovation capabilities of HP Labs. One-to-many efforts included the implementation of marketing tools that allowed Account General Managers to provide key customer contacts with the latest HP marketing information in an efficient manner.
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Regional Industry And Solution Marketing ManagerHp 2011 - 2012Developed and executed regional marketing programs targeted at the Communications, Media, and Entertainment industry. Also responsible for accelerating demand for HP’s Application Transformation services in the Americas. Focused on driving customers through the buying cycle through effective use of digital marketing tools and deliverables. Accelerated over $20M in sales funnel annually. Generated demand for our solutions by delivering presentations to C-level audiences.
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Global Solution Marketing ManagerHp 2009 - 2011Responsible for global marketing of HP Big Data solutions. Created and executed a global marketing plan that reflected the contribution of all HP business units to the solution offering. Educated sales teams on how to drive incremental Big Data revenue, and developed conventional and new media sales materials. Managed the solutions presence at HP Technology Forum – our largest technology-focused customer event.
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Regional Industry Marketing Program ManagerHp 2006 - 2009Provided leadership to eight corporate account marketing managers in Technology Solutions Group (TSG) Americas marketing, who were responsible for marketing to HP’s top 150 accounts in the Americas. Drove the timely creation of marketing plans for strategic accounts in all industry verticals, and ensured that business unit priorities were reflected in marketing activities in all industries. Responsible for training new marketing managers, and ensuring that marketing best practices were shared across industry verticals. Led bi-weekly marketing roundtable meetings, which provided a forum for business unit input and coordination of marketing activities between industry verticals.
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Industry Marketing ManagerHp 2005 - 2009Responsible for marketing campaigns and executive events targeted at life sciences companies that generated over $140M in incremental opportunity, and $15M in closed business across all business units in FY’08. Ranked #1 in terms of closed business in Americas Industries and Alliances Marketing, and #5 in all of Americas Marketing in FY’08. Created a two-day briefing for the CIO of Johnson and Johnson which resulted in a $500M Global Services win. Created account-specific marketing plans that reflected customer business priorities, and supported sales and business unit needs. Developed customer annual reports for key life sciences accounts, which effectively illustrated the value that HP provided to these customers in the prior year. Selected as 2007 TSG Marketing ‘All-Star’ and won worldwide Account-Based Marketing Best Practice Awards in 2008 and 2007.
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Account-Based Marketing ManagerHp 2003 - 2005Responsible for account-based marketing efforts directed at HP’s largest manufacturing customers. Planned and executed CXO-level seminars and created annual reports for selected accounts. These activities identified over $50M in new opportunities in FY’04, and helped close over $10M in incremental business. Created monthly newsletters targeted at manufacturing industry sub-verticals with a total subscription base of over 80,000 readers. Drove incremental demand through newsletter offers, which resulted in over $2M in incremental opportunity for HP.
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Field Marketing Manager - Corporate AccountsHp 2002 - 2003Created and executed marketing events to drive business with HP's largest corporate customers. Events ranged in size from dozens to hundreds of attendees, and targeted senior management and C-level executives. Responsible for creating event plans, coordinating venues and logistics, enlisting speakers, driving attendance and hosting/moderating events. Events helped close over $20M in business annually, and generated additional millions in follow up opportunities.
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Business Computing Organization Marketing ManagerHp 2000 - 2002Developed and implemented demand generation programs for services in North America. Programs resulted in customer response rates of between 10% and 30%, and generated millions of dollars in leads and closed business for HP Services. Managed telemarketing agency in the execution of programs. Successfully integrated services elements into programs of hardware categories, and won the Business Computing Organization Marketing Prowess Award for this effort.
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Services Marketing ManagerHp 1999 - 2000Created a comprehensive portfolio of data center services that generated multimillion-dollar revenues in first year of offering. Led the team that developed the data center services solution set. Wrote the marketing plan for data center services, and developed collateral including data sheets, sales guides, internal and external presentations. Trained business developers and sales teams on data center services.
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Corporate Marketing Program ManagerHp 1994 - 1999Managed MarketVision, HP's on-line library of syndicated market research. Responsibilities included all aspects of program management, including sales and expense management, program content, customer support, and promotion. Managed a staff of four writers and a program administrator. Forged successful relationships with suppliers of market information. Negotiated contracts to license information for MarketVision, which saved HP millions of dollars per year. Partnered with suppliers to develop new business models that maintained mutually beneficial relationships.
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Finance ManagerHp 1989 - 1994Focused on improvement of financial processes as general accounting supervisor. Managed controllership-wide project that improved the efficiency of accounting processes and reduced headcount by eight in its first year. Managed accounting staff of six. Provided proactive business support to product development teams as a senior financial analyst which included preparation of financial plans, quota setting, and detailed financial analyses of new products, promotions and product line financial results.
Brooks Esser Skills
Marketing
Product Marketing
Cloud Computing
Solutions Marketing
Demand Generation
Sales Enablement
Go To Market Strategy
Global Marketing
Business Alliances
Channel
Management
Enterprise Software
Marketing Management
Market Research
Business Development
Cross Functional Team Leadership
Partner Management
Program Management
Product Management
Data Center
Channel Partners
Brooks Esser Education Details
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Continuing Education In History, Political Science -
Certificate In Financial Planning
Frequently Asked Questions about Brooks Esser
What company does Brooks Esser work for?
Brooks Esser works for San Mateo County Transit District
What is Brooks Esser's role at the current company?
Brooks Esser's current role is Director, San Mateo County Transit District.
What is Brooks Esser's email address?
Brooks Esser's email address is br****@****hoo.com
What schools did Brooks Esser attend?
Brooks Esser attended Santa Clara University Leavey School Of Business, Stanford University, Boston University, University Of The Pacific - Eberhardt School Of Business.
What skills is Brooks Esser known for?
Brooks Esser has skills like Marketing, Product Marketing, Cloud Computing, Solutions Marketing, Demand Generation, Sales Enablement, Go To Market Strategy, Global Marketing, Business Alliances, Channel, Management, Enterprise Software.
Who are Brooks Esser's colleagues?
Brooks Esser's colleagues are Alisha Westerfeld, David Gonzalez, Lendell Ray, Ajit Mann, Diana Riedel, Michel Delgado, Simon Oh.
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