Jason Brower Email & Phone Number

Grand Rapids, Mi, Us

Grand Rapids, Michigan, United States

Develop and implement programs, projects, and activities designed to increase and retain membership in the Club. Represent the Club in its relationships with numerous external constituencies. Coordinate the development and production of the Club’s newsletter, press releases, and other internal and external written communications.Accomplishments- Implemented an internal communications calendar that streamlined communication to members and promoted higher participation in events.-… Show more Develop and implement programs, projects, and activities designed to increase and retain membership in the Club. Represent the Club in its relationships with numerous external constituencies. Coordinate the development and production of the Club’s newsletter, press releases, and other internal and external written communications.Accomplishments- Implemented an internal communications calendar that streamlined communication to members and promoted higher participation in events.- Developed a highly successful mobile app that included full integration with food & beverage POS software. Mobile ordering increased sales by 35% at the Poolside Cafe and Halfway House while decreasing labor 25% and improving the member experience.- Created the Kent Country Club volunteer program that consists of KCC employees volunteering in the community every month. Non-profits that KCC has volunteered at include Kids Food Basket, Equest Center for Therapeutic Riding, Humane Society of WM, Grand Rapids Parks, Ele's Place, Beer City Dog Biscuits, and Meals on Wheels.- Organized and executed the first all-staff training and preseason kickoff for over 100 employees that included a full presentation, interactive stations, and refreshments. Show less

Byron Center, Mi

- Design and layout the Festival brochure with multiple sponsor ads that is distributed around the Byron Center area- Work with printers to insure a quality Festival brochure.- Generate new ideas for promoting the Byron Days Festival.

- Overseeing strategy of all social media and marketing automation for clients and LaFleur - Using data to analyze, provide insight, and give recommendations for all social media and automation initiatives - Understanding internal and external client goals - Understanding the relationship among all digital marketing tactics and strategies

Grand Rapids, Michigan

Managing the LaFleur Marketing Technology department which includes social media specialists, web developers, asset & compliance managers, and paid advertising managers. Ultimate goal is to ensure that every digital strategy LaFleur develops and manages is of the utmost quality. This means that all tactics are performing well in concert with one another to achieve the client’s goals and that we are able to track the success of each effort through our reporting tools.

Grand Rapids, Michigan

- Managed 30+ social media accounts across Facebook, Twitter, Linkedin, Instagram, and Pinterest- Created campaigns to increase client Facebook spend by 2,500% in 1.5 years- Campaigns generated 10,000,000 impressions for LaFleur clients- Became Hootsuite platform certification and Social Media certified from Hootsuite & Hubspot

Teaching CAP 105 - Technology in Advertising and PR

Accomplishments- Most liked Facebook page in the Midwest League (16 teams)- Most highlights on Sportscenter Top Plays in all of Minor League Baseball - MiLB Promotion of the Month - May 2014 for Whitecaps Social Media Night- More than doubled West Michigan Whitecaps Facebook likes in one year- Increased engagement on all social media channels including starting a Whitecaps Instagram & Snapchat accountsDUTIES:Social Media1: Creates and manages content for… Show more Accomplishments- Most liked Facebook page in the Midwest League (16 teams)- Most highlights on Sportscenter Top Plays in all of Minor League Baseball - MiLB Promotion of the Month - May 2014 for Whitecaps Social Media Night- More than doubled West Michigan Whitecaps Facebook likes in one year- Increased engagement on all social media channels including starting a Whitecaps Instagram & Snapchat accountsDUTIES:Social Media1: Creates and manages content for all relevant social media platforms (currently Facebook, twitter, Instagram, etc), communicating constantly and consistently with fans.2. Provides timely responses to fan questions and comments3. Works with the Director of Marketing and Media Relations to schedule and execute interactive promotions throughout the year, with the goal of encouraging ticket sales.4. Responsible for keeping the organization involved and present with the changing landscape of digital social platforms.Fan Engagement1. Engages fans with social media, email marketing and other digital platforms to promote Whitecaps Baseball.2. Works with the Director of Ticket Sales to seek opportunities to market ticket packages, group tickets and individual tickets using social media.3. Manages contests and giveaways with the goal of building interest and audience by generating interest and encouraging involvement. 4. Serves as the primary channel of off-season marketing efforts, keeping Whitecaps Baseball and Fifth Third Ballpark relevant year-round. Show less

Accomplishments- MiLB Promotion of the Month - May 2014 for Whitecaps Social Media Night- Fulfillment of over $2 million in advertising elements during 2013 season, first time to reach that amount in franchise history- More than doubled West Michigan Whitecaps Facebook likes in one year- Increased engagement on all social media channels including starting a Whitecaps Instagram accountDUTIESSales- Design and layout ads, including print and signs, for customers’… Show more Accomplishments- MiLB Promotion of the Month - May 2014 for Whitecaps Social Media Night- Fulfillment of over $2 million in advertising elements during 2013 season, first time to reach that amount in franchise history- More than doubled West Michigan Whitecaps Facebook likes in one year- Increased engagement on all social media channels including starting a Whitecaps Instagram accountDUTIESSales- Design and layout ads, including print and signs, for customers’ advertising pieces with WMW.- Keep effective and accurate sales records including Customer Contact Sheet recording all contact and personals for each client, as well as other client records. Maintain files and distribute all paperwork to involved staff. - Follow up on all files regarding after the sales issues (tickets, artwork, special considerations or requests).- Work diligently to ensure all clients are very satisfied with their promotional or sponsorship packages.- Develop and enhance positive relationships with clients through a high level of contact in social settings or by taking full advantage of other relationship building or entertainment opportunities.Marketing & Social Media- Work with Director of Marketing to use social media platforms to reach more people and sell more tickets- Update all Whitecaps social media channels on a daily basis (Facebook, Twitter, Instagram)- Create new ideas to expand the Whitecaps’ reach through social mediaInformation Technology- Work with the Technology Administrator to perform appropriate maintenance on current WPBC IT equipment, including hardware and software. Show less

- Design and layout ads, including print and signs, for customers’ advertising pieces with WMW. - Keep effective and accurate sales records including Customer Contact Sheet recording all contact and personals for each client, as well as other client records. Maintain files and distribute all paperwork to involved staff. - Follow up on all files regarding after the sales issues (tickets, artwork, special considerations or requests). - Work diligently to ensure all clients are very… Show more - Design and layout ads, including print and signs, for customers’ advertising pieces with WMW. - Keep effective and accurate sales records including Customer Contact Sheet recording all contact and personals for each client, as well as other client records. Maintain files and distribute all paperwork to involved staff. - Follow up on all files regarding after the sales issues (tickets, artwork, special considerations or requests). - Work diligently to ensure all clients are very satisfied with their promotional or sponsorship packages. - Develop and enhance positive relationships with clients through a high level of contact in social settings or by taking full advantage of other relationship building or entertainment opportunities. Show less

- Assisted Box Office Manager with the daily operation of the box office, including sell single game tickets.- Fullfill group ticket packages and group mailings.- Ran box office during gameday walk-up which included doing nightly reports.- Brainstormed ideas for group sales nights. - Worked with Operations Manager to maintain the ballpark.- Worked in parking lot during gameday exitting.

Greater Grand Rapids, Michigan Area

- Assisted Store Manager in day-to-day operations of the store. Stocking and Pricing merchandise. - Sold individual Grand Rapids Griffins tickets at the ticket kiosk located in the store. - During Griffins games, was main point of sale person in the store. - Ran day-to-day operations when Store Manager was away.

Bachelor Of Business Administration (Bba), General Business

Activities and Societies: Club Men's Volleyball 2005-2007

Education record