Brian P. Email & Phone Number

Redlands, Ca, Us

- Product owner of Adobe Analytics and Audience Manager leading implementation strategy and best practices- Responsible for Analytics SDR data model and implementation of data collection across report suites- Responsible for DMP data strategy, audience identification and segmentation- Leading Marketing Technology adoption of Microsoft Azure build out of Synapse Data Warehouse- Leading contributor on strategy approach of CDP platform and integration into existing CRM platforms

Irvine, California, Us

- Owner of digital implementation and solution design for Google Analytics 360 on iHerb.com web and mobile app properties- Direct engagement with data science, engineering and product management resources to ensure digital implementation supports measurement and user tracking requirements- Primary point of contact and lead developer for tag management and custom Google Tag Manager JavaScript tagging- Lead and manage redesign of site wide and cross data layer, process requirements gathering, gain stakeholder alignment, and rollout successful execution of analytics solution- Provide governance and oversight on best practices and ideal strategies for manageable and scalable tag management that supports broad analytics goals across business channels

San Jose, Ca, Us

Technical Consultant with Adobe where I directly engaged with clients who were looking to optimize their implementation and analytics practice of the Adobe Analytics and Adobe Target platform. I assisted customers in performing several functions related to the deployment, usage and best practices of the platform including data collection strategies, tag management and QA, data feed management, and solution architecture and design. In addition to subject matter knowledge of the Analytics platform. I’m also retain practitioner knowledge of the Audience Manager, Target, Experience Platform API’s, Mobile and Media SDK’s.- Direct integration with clients addressing challenges and supporting use cases regarding Analytics and Target implementation and solution design- Provide guidance and recommendations on best practices to optimize Analytics practice and Target testing strategies- Generate customized digital analytics tracking base code and tagging specifications- Create solutions leveraging the integration of Adobe Experience Cloud of products with Analytics and Target- Validate and debug implementation and highlight potential issues or points of optimization with implementation- Collaborate with stakeholders on developing business requirements and key operational objectives to create digital solutions address requirements, strategic goals and testing strategy- Tagging QA testing and debugging across web, mobile devices and OTT devices on implementation of media sdk and tracking- Deep knowledge of raw clickstream data feed and assist clients with developing strategies and solutions to integrate and on board clickstream data into enterprise data lake / data warehouse

Basking Ridge, Nj, Us

Responsible for a number of roles related to digital analytics, ecommerce and administration of the Adobe experience cloud of products. My role includes implementation and administration of Adobe Analytics and Data Workbench, administration and audience development with Adobe Audience Manager, data collection strategies and implementation best practices with Adobe Target, and image pixel / JS tag management and development with Tealium- Digital analytics, data management and ecommerce strategy related to digital marketing with the Adobe Experience Cloud- Subject matter guidance regarding best/better practices with Adobe experience cloud tools - Administration and implementation of Adobe Analytics, Data Workbench and sdr management- Administration, segment creation and technical lead with Adobe Audience Manager - Activity strategy and best use tactics with Adobe Target including measurement of activities- Adobe IO API’s (analytics, aam, target, user management) and data feed management- Image pixel and JS tag management and development with Tealium- Debugging, testing and validation of Adobe code deployment and data collection quality- Research and reading of latest product documentation and releases- Budget management and procurement of services contracts and consultant hours

Irmo, Sc, Us

- Currently serving as an onsite contract resource providing tag management development, digital analytics and data driven marketing solutions on an enterprise scale ecommerce website - Lead SQL developer of prospect web behavior attributes sourced from enterprise data warehouse Adobe Analytics tables- Develop visitor behavior pathing analytics and visualization reporting of unknown web visits using Teradata Aster pathing function to understand predictive visitor journey attributes- Database management of prospect web visitor attributes and governance of daily automation and table build- Develop and test new database solutions for storage, access, and analytics of web and mobile app user data- Provide internet marketing staff solutions guidance and oversight of front-end messaging application roadmap and actionable data engagement

Basking Ridge, Nj, Us

- Develop and deliver analytics and collaborative insight for social intelligence within the customer business intelligence organization- Managing day-to-day project operations including resource planning, project status updates, proposal development, and project timelines as it relates to social business insights- Provide guidance and collaborative leadership to cross functional teams on day-to-day tactical implementation of strategy and theory to achieve defined business objective- Develop the on-going definition and creation of requirements detailing the capabilities and functionality of all social analytics programs and tools- Stay informed and identify trends of the communications and marketing analytics industry, including new technologies, methodologies and important new vendors as well as our own technologies, products, target markets, and competitors- Drive the review and end-to-end analytic gap analysis of all social intelligence and program trending efforts to ensure program execution

Basking Ridge, Nj, Us

- Manage CRM campaign personalization on VZW homepage targeting specific customer segments- Support CRM campaign efforts to utilize the global id (browser cookie) web service on the VZW homepage and product pages- Oversee the implementation, data collection, and insight generation of web pixels on VZW CRM email communications (Litmus email tagging)- Monitor and respond to email deliverability KPI's through data provided by ReturnPath and Responsys - Identify and secure outside and/or third party data sources to create more connections between known and unknown customers on digital properties- Utilize Adobe SiteCatalyst and the enterprise data warehouse to develop deeper understanding of visitor engagement and behavior patterns as it relates to crm campaign initiatives

Basking Ridge, Nj, Us

- Primary lead and point of contact regarding consumer churn, disconnects, and device upgrade reporting and forecasting for the VZW west area consumer base loyalty team- Develop, report, and maintain daily KPI metrics reporting related to consumer base loyalty including daily morning communication to leadership and stakeholders- Provide insight, analysis, and reporting regarding customer loyalty metrics and events on an ongoing, forecasted basis- Serve as the west area point of contact on reporting development and analysis of LTV (Life Time Value) customer profitability assessment - Develop SQL to generate reporting and insight on numerous customer data points on a scheduled and ad-hoc basis

Basking Ridge, Nj, Us

- Responsible for forecasting the performance of equipment promotions and the analysis of the results- Create new reporting to track key equipment related metrics and guide leadership to improvement opportunities- Responsible for the management and facilitation of business contracts, invoicing, and accounting of OEM co-sponsorship agreements- Manage incentive contest programs designed specifically for customer facing employees to drive incremental sales performance

Bachelor'S Degree, Psychology And Social Behavior

Web Development Immersion

Search Engine Marketing Specialized Studies Award

Web Intelligence Certificate, Web Analytics