Brian Shin Email & Phone Number

Los Angeles Metropolitan Area

Managed complex M&A projects for large enterprises, driving strategic goals and expanding market share.Client Engagement: Enterprise Solution Architect:• Prepared and presented a $10M merger and acquisition project proposal, involving the carve-out and setup of multiple Salesforce instances and integrations.• Built project timelines and deliverables, capturing business needs in discovery sessions.• Designed bi-directional integrations/data flows to Salesforce with six third-party apps, enabling seamless operations.• Led project management and Salesforce configuration, including QA, UAT, SIT testing, product demos, deployment, and post-release support.• Implemented Pardot for prospect gathering, and streamlined pricing processes with Salesforce CPQ, reducing quote time by 30%.Client Engagement: Enterprise Solution Architect:• Managed a $50M M&A project, carving out a business unit to new Salesforce instances and integrations.• Conducted discovery sessions with stakeholders, providing expertise on Sales Cloud and integration designs including Netsuite, Concur, Docusign.• Oversaw data extraction and migration across Salesforce instances.• Worked with C-level executives and users for requirement collection.• Developed custom Salesforce objects, tabs, validation rules, formula fields, and business logic using Apex, Visualforce, and Lightning components.• Authored Python scripts to leverage Salesforce REST API for data extraction and importation into new instances for complex scenarios.

El Segundo, Ca

Lead Architect and Senior Manager, Strategy and Digital Services: Managed a $10M practice, directed projects with over $1M budgets, and led up to 100 employees.• Key contributor in sales, generating over $5M revenue.• Spearheaded discovery sessions with partners, C-suite executives, and stakeholders, bridging business and technical objectives, and ensuring delivery of project deliverables.• Streamlined digital processes, reducing production costs and delivery time, enhancing quality and exceeding client expectations.• Provided technical SME support to application development teams.• Active member of the corporate recruiting team.• Led the redesign and re-architecture of Lego's B2B e-commerce system, collaborating with senior executives and customers to develop a roadmap and feature releases.• For a renowned American motorcycle brand, crafted a digital strategy to engage consumers, uniting three business entities. Architected a Salesforce omnichannel solution using custom Lightning components, workflow automation, and Boomi integration.• Architected and led Farmacia San Pablo's e-commerce platform, achieving a competitive edge over Walmart with a 40% rise in conversion rates. As the Salesforce Architect, I directed the integration of Salesforce with ERP systems, optimizing customer relationship management and streamlining operational processes. Implemented advanced Salesforce features like custom Lightning components, workflow automation, and data analytics to enhance customer experience and drive business intelligence. Additionally, developed a robust security solution to combat prevalent credit card fraud, crucial for the e-commerce platform's integrity and success.• Developed an IoT strategy and architecture for Scott Safety's firefighter and industrial safety products.• Member of PwC's global IoT and technology boards, setting communication and security standards for client advisory services.

Los Angeles County, California, United States

As Director of Software Development of a $10M provider of cloud based electronic medical record (EMR) software.• Responsible for executing the strategic objectives for our product set forth by our CEO and CTO. • Responsible for leading our product managers and engineering teams toward meeting our product development goals.• Led, united, and increased productivity and quality of a team of 25 software developers (full stack, backend, front end, architects, and mobile developers) across Los Angeles, Florida, India, Philippines, and Taiwan.• Developed tools to manage developer performance and incentives for developers with higher performance.• Developed suite of application management tools to continuously monitor application performance and tasked developers to address areas of poor performance and avert potential system crashes.• Presented customer feedback to senior leadership to develop better products.• Managed security for all systems and continuously monitor application and vendor adherence to HIPAA standards.• Collaborated with client stakeholders to identify Salesforce requirements, configured new Salesforce instances, and led migrations from previous CRM systems or prepared non-CRM data to stand up new Salesforce instances. Provided post-implementation support until clients were comfortable using Salesforce on their own.• Architected a single-currency, multinational Sales and Marketing Cloud integrated platform.• Implemented Salesforce Lightning web components (LWC) for users within the organization, developing reusable and maintainable components, and server-side controllers to meet business requirements.• Implemented and configured Salesforce security and sharing rules at the object, field, and record level for users at different levels of the organization, creating and customizing profiles to reflect the organizational hierarchy.• Fixed currency and product prices and built new price books, enabling client to use Salesforce CPQ.

Los Angeles County, California, United States

• Developed custom sales and order processing software that integrates with clients' existing accounting software.• Led client engagement to improve Salesforce adoption. During the discovery phase, I identified that the client's Salesforce configuration was not meeting the needs of the sales team. I used feedback from the sales team and management to correct the configuration, build custom Lightning pages, dashboards, and reports. After resolving the technical issues, I developed a program to incentivize Salesforce usage. As a result, Salesforce adoption increased to 100% within two months, leading to a 38% increase in sales.• Collaborated with the sales team to develop proposals and contracts for multiple client projects involving the migration to Salesforce instances, integration, and custom development work. Played a key role in the sales process to close the deals. • Led discovery sessions with clients to define requirements, then integrated Salesforce CPQ with Avalara for taxes and DocuSign for digital signatures. ◦ Discovery and Design for Service Cloud and Field Service Lightning ▪ Gather requirements from stakeholders to understand their business needs ▪ Design and document Salesforce solutions that meet those needs ▪ Create and implement data migration plans ▪ Configure Salesforce workflows and automation rules ▪ Develop and deliver training to users• Sales Cloud Implementation for multiple clients ▪ Project Management and Consulting ▪ Client Relationship Management (weekly syncs) ▪ Internal Team Management (budget/hour allocation) ▪ Design Review with Solution Architect and User Story Development ▪ Sprint Planning and Release Management

Computer consulting firm specializing in custom software development and technical consulting. Responsible for all aspects of owning a business, sales and client engagement management.• Built company with annual revenue of over $500,000 from sales generated from professional networking groups, referrals, and web-based lead generation systems.• Scoped client projects, gathered client requirements, developed technical specifications, and project and test planning.• Mentored junior engineers, new team members, and applying technical expertise to challenging programming and design patterns.• Resolved defects/bugs during QA testing, pre-production, production, and post-release patches.• Responsible for application development from ideation to deployment in an app store or for use as an internal application.

Led development team of 30 professionals in managing iOS applications with budget of $5M.• Review project plans, gather requirements, write technical specifications, and led all client project engagements. • Managed software development teams of 10 software engineers for client engagements.• Recruit, hire, train and supervise software engineers, or participate in staffing decisions. • Direct daily operations, monitor performance, establishing goals and priorities, developer KPIs, developing standards and setting deadlines. • Developed ecommerce web site for fashion industry client. Client ecommerce store sold a variety of brands within their store.• Developed ecommerce application for large international leisure park company. This application provided parking, ticketing, concession, and gift shop sales and integrated with their existing park management system. Park management system vendor told the client that an integration was not possible, but we overcame this obstacle with clever use of technology.

• Write, update, and maintain e-commerce computer programs, web sites, and mobile applications. Integrated payment gateways for e-commerce sites and applications.• Evaluate code to ensure that it is valid, is properly structured, meets PCI compliance and is compatible with browsers, devices, or operating systems. • Work with management, key stakeholders, and development teams to prioritize needs, resolve conflicts, develop content criteria, or choose solutions. • Developed and maintained development security standards to safeguard credit card transactions and protected consumer data.

Los Angeles County, California, United States

Established a successful software development and consulting firm that specialized in accounting and financial software from the ground up to a client base of 60 medium to large companies.◦ Collaborated with the admin team to create SugarCRM user profiles and implement object and field-level security to protect sensitive data.◦ Developed SugarCRM classes, controller classes, and Apex triggers to meet the diverse functional needs of the application.◦ Leveraged Sugar SOQL and Sugar SOSL to efficiently query and manipulate platform database objects, meeting the data manipulation needs of the application.◦ Used the SugarCRM developer toolkit, including classes, triggers, and SugarCRM pages, to develop custom business logic that met the specific needs of the organization.◦ Created executive and other dashboards to visualize key performance indicators and provide actionable insights to stakeholders.◦ Created and customized page layouts and search layouts to organize fields, custom links, related lists, and other components on record detail and edit pages. Developed workflow rules and defined related tasks, time-triggered tasks, email alerts, and field updates to implement business logic.