Bruce Abbott Email and Phone Number

Oversaw the opening and daily management of a 25-staff liquor store, including staff development, sales tracking and inventory management.Developed and implemented weekly themed wine education seminars and tasting programs for the public that educated crowds of up to 60 attendees on wine history, regions and basic tasting concepts.Selected wines according theme and developed lectures for weekly tastings and special events while maintaining partnerships with local non-profit organizations and restaurants.Developed and monitored monthly sales and expense budgets while consistently meeting and exceeding monthly sales goals.Wrote tasting notes for private label wines used by the entire chain of 200+ stores, detailing wine styles, aromas, flavors, terroir, production notes and selling tips.Created a sales metric tracking workbook and targeted training worksheets in coordination with an external sales training company which were deployed company-wide.

Managed and trained five staff at a wine and spirits store with a selection of over 1,000 different wines, beers and spirits while overseeing sales, inventory, promotions and tasting events.Curated and developed the entire wine, liquor and beer selection based on price, quality, typicity and market demand.Developed and maintained a subscription-based monthly wine club that generated over $60,000 in additional annual revenue, which included choosing custom selections based on client taste preferences.Managed social media and direct e-mail marketing by updating a 1k+ follower Facebook page and Constant Contact mailing list with upcoming events, promotions, wine club selections and educational articles.

Serviced and maintained relationships with between 35-40 on and off-premise client accounts, including NANA, Princess Tours and Aramark, as part of state-wide wine, liquor and beer distributor. Transformed several low-volume accounts to top performers by conducting cost analysses, revamping wine programs and re-training staff on wine styles, wine pairing, wine service and up-selling.