Bruce Braughton

Bruce Braughton Email and Phone Number

SVP and GM, Americas @ PTC Therapeutics, Inc.
Bluffton, SC, US
Bruce Braughton's Location
Bluffton, South Carolina, United States, United States
Bruce Braughton's Contact Details
About Bruce Braughton

I am an accomplished biopharma executive with a passion for building companies, launching brands, and developing high performing teams to succeed and deliver value to shareholders. I have extensive global and U.S. commercial and general management experience, both strategic and operational, in large and small businesses, with a proven history of delivering strong business results through exceptional understanding of customer and patient needs. Specialties: Extensive launch, consumer & professional marketing, merger & acquisition, Rx to OTC switch, in-licensing, co-promotion/alliance management, business development, life-cycle management, portfolio prioritization, change management, sales leadership, and commercial development experience.

Bruce Braughton's Current Company Details
PTC Therapeutics, Inc.

Ptc Therapeutics, Inc.

View
SVP and GM, Americas
Bluffton, SC, US
Website:
ptcbio.com
Employees:
1182
Bruce Braughton Work Experience Details
  • Ptc Therapeutics, Inc.
    Svp And Gm, Americas
    Ptc Therapeutics, Inc.
    Bluffton, Sc, Us
  • Blue Circle Health
    Member, Board Of Directors And Chief Financial Officer
    Blue Circle Health May 2023 - Present
    Blue Circle Health is a new T1D health care delivery system focused on improving diabetes care in underserved communities. Our focus is to re-imagine the most complete level of care that can be provided to patients without the constraints that are currently present in US healthcare system. Began as a Board Observer in May 2023, and transitioned to a Board Director and Chief Financial Officer in October 2023.
  • Ptc Therapeutics, Inc.
    Svp & Gm, Americas
    Ptc Therapeutics, Inc. Nov 2022 - Present
    Us
    Lead the Americas Business (North America & LATAM Regions) for PTC Therapeutics, Inc, which was approximately a $350M net revenue business in 2023. Manage a rare disease business with current in-line brands Emflaza (deflazacort) for Duchenne Muscular Dystrophy (DMD), Translarna (ataluren) for Duchenne Muscular Dystrophy from a nonsense mutation, Tegsedi (inotersen) for Polyneuropathy of hATTR Amyloidosis, and Waylivra (volanesorsen) for Familial Chylomicronemia Syndrome (FCS) & Familial Partial Lipodystrophy (FPL), and the launch of new innovation brands, including UPSTAZA (eladocagene exuparvovec) for AADC deficiency (ultra-orphan), and Sepiapterin for PKU.
  • Ptc Therapeutics, Inc.
    Svp & Gm, Head Of North America And Gm, Gene Therapy Business
    Ptc Therapeutics, Inc. Apr 2020 - Nov 2022
    Us
  • Ptc Therapeutics, Inc.
    Vp, Head Of Business Excellence
    Ptc Therapeutics, Inc. Jan 2020 - Apr 2020
    Us
  • Bd
    Worldwide Vp & Gm Advanced Diabetes Care & Global Marketing
    Bd Mar 2016 - May 2019
    Franklin Lakes, New Jersey, Us
    Led a Worldwide Business Platform as the VP/General Manager, across all functions (Operations, R&D, Quality, Medical, HR, Regulatory, Marketing), including an innovation hub site in Andover, MA. Led Global Marketing across Diabetes Care, including central & regional/country marketers.• Managed the launch of new innovation brands in Advanced Diabetes Care and achieved $1.10B in revenue across DC (100% vs. goal), while also growing profitability/operating income before taxes (OIBT) in 2018.• Won the 2018 BD Chief Marketing Officer (CMO) Award, recognition for Strategic Marketing Excellence.
  • Astrazeneca
    Vp, Global Diabetes Injectables Franchise
    Astrazeneca Aug 2014 - Mar 2016
    Cambridge, Cambridgeshire, Gb
    Led Global Marketing/GM of the AZ Diabetes Injectables Business (including Bydureon, Byetta, Symlin, MYALEPT, and Dapatide)• Achieved Exenatide Family sales of $919M in 2015, which was $93M ahead of goal (111% attainment).
  • Sanofi
    Vp, Marketing, Diabetes Business Unit
    Sanofi Aug 2011 - Aug 2014
    Paris, France, Fr
    Initially managed all insulin brands for the Sanofi Diabetes business, including Lantus, Apidra, and Glargine U300 (Toujeo) and having full P&L accountability. Responsibilities broadened in 11/2012 to include the diabetes portfolio beyond insulins (GLP-1s, iBG Star Blood Glucose Monitor, Lixisenatide, LixiLan) and business unit strategy, and BU business development. In 2014, focus shifted to Toujeo global launch readiness and U.S. go-to-market sales & marketing launch planning. Toujeo was Sanofi’s #1 corporate priority globally.• Doubled revenue (net sales) in 3 years (2011 – 2014) from $3B to $6B with a late life-cycle portfolio.
  • Sanofi
    Vp, Sales & Marketing, Dermik & Allergy Business Unit
    Sanofi Nov 2008 - Dec 2011
    Paris, France, Fr
    Led the Allergy Business Unit including Allegra, Nasacort AQ, and XYZAL. In-licensed Auvi-Q from Intelliject (now Kaleo) and acquired the consumer goods company Chattem to switch Allegra from Rx-to-OTC in 3/2011. Served as the General Manager of the XYZAL Alliance (Sanofi & UCB Pharma).•. Exceeded all financial goals (>100% of goal) in 2009 ($723M net sales), 2010, and 2011 and Allegra OTC become the #2 OTC non-sedating antihistamine ahead of Zyrtec in its first year of launch.•. Led the Allergy Sales Team of 67 (60 Sales Professionals, 6 DSMs, & 1 RSD) for Allegra OTC.•. Led the Sanofi & UCB Pharma Alliance as the Alliance General Manager for XYZAL.In June 2010, responsibilities increased to also include Business Unit Leader of all Dermatology brands including Sculptra Aesthetics, Benzaclin Family, Carac, and many other therapeutic brands (in addition to my responsibilities of leading the Allergy Business Unit).•. Led the Dermik Sales Team of 144 (88 on the Aesthetic Sales Team, 56 on the Therapeutics Sales Team, and 10 home office employees including marketing, sales operations, research and analytics).
  • Sanofi
    Associate Vp, Xyzal Marketing, Allergy Business Unit
    Sanofi Jan 2007 - Nov 2008
    Paris, France, Fr
    Led all commercial efforts for the Sanofi & UCB Pharma Alliance for the launch of XYZAL.• Surpassed launch goals: $24M vs. $18M, 191K TRxs vs. 106K TRx goal (launched October 2007), and doubled the share objective (2.3% vs. 1.1%).
  • Sanofi
    Sr. Director, Urology Marketing
    Sanofi Jan 2006 - Jan 2007
    Paris, France, Fr
  • Sanofi
    Director, Uroxatral Marketing
    Sanofi Oct 2004 - Dec 2005
    Paris, France, Fr
  • Sanofi
    Sr. Product Manager, Ketek Marketing
    Sanofi Jan 2003 - Oct 2004
    Paris, France, Fr
  • Sanofi
    Sr. Manager, Critical Care Sales Training
    Sanofi Sep 2001 - Jan 2003
    Paris, France, Fr
  • Sanofi
    Manager, Anti-Infective Sales Training
    Sanofi Jun 2000 - Sep 2001
    Paris, France, Fr
  • Sanofi
    Area Sales Manager
    Sanofi Oct 1997 - Jun 2000
    Paris, France, Fr
  • Sanofi
    Institutional Sales Professional
    Sanofi Jan 1996 - Oct 1997
    Paris, France, Fr
  • Sanofi
    Sales Professional
    Sanofi Sep 1991 - Dec 1995
    Paris, France, Fr

Bruce Braughton Skills

Product Launch Diabetes Pharmaceutical Industry Pharmaceutical Sales Urology Cross Functional Team Leadership Hospital Sales Dermatology Cardiology Allergy Endocrinology Leadership Managed Care Marketing Market Access Sales Business Development Infectious Diseases Product Launches Strategic Alliances Pharmaceuticals Gastroenterology General Management Anti Infectives Medical Devices International Marketing Sales And Marketing Sales Management Biotechnology Mergers And Acquisitions Product Lifecycle Management Product Development Consumer Products Mobile Applications Digital Marketing Strategic Planning Strategy Marketing Strategy Business Strategy Product Management Management Executive Management Public Speaking In Licensing Launch Experience Buy And Bill Dtc Otc Biotechnology Industry

Bruce Braughton Education Details

  • Bucknell University
    Bucknell University
    Management
  • Bloomsburg University Of Pennsylvania
    Bloomsburg University Of Pennsylvania
    Business Administration (Marketing)
  • Mit Sloan School Of Management
    Mit Sloan School Of Management
    Enterprise Leadership

Frequently Asked Questions about Bruce Braughton

What company does Bruce Braughton work for?

Bruce Braughton works for Ptc Therapeutics, Inc.

What is Bruce Braughton's role at the current company?

Bruce Braughton's current role is SVP and GM, Americas.

What is Bruce Braughton's email address?

Bruce Braughton's email address is bruce_braughton@bd.com

What is Bruce Braughton's direct phone number?

Bruce Braughton's direct phone number is +190854*****

What schools did Bruce Braughton attend?

Bruce Braughton attended Bucknell University, Bloomsburg University Of Pennsylvania, Mit Sloan School Of Management.

What skills is Bruce Braughton known for?

Bruce Braughton has skills like Product Launch, Diabetes, Pharmaceutical Industry, Pharmaceutical Sales, Urology, Cross Functional Team Leadership, Hospital Sales, Dermatology, Cardiology, Allergy, Endocrinology, Leadership.

Who are Bruce Braughton's colleagues?

Bruce Braughton's colleagues are Andrea Stephania Cuellar Carmona, Adrienne S., Louise Berkman, Lubov Pajerowski, Matthew Westerman, Josephine Sheedy, Giovanna Couto.

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