Bruce Braughton Email and Phone Number
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I am an accomplished biopharma executive with a passion for building companies, launching brands, and developing high performing teams to succeed and deliver value to shareholders. I have extensive global and U.S. commercial and general management experience, both strategic and operational, in large and small businesses, with a proven history of delivering strong business results through exceptional understanding of customer and patient needs. Specialties: Extensive launch, consumer & professional marketing, merger & acquisition, Rx to OTC switch, in-licensing, co-promotion/alliance management, business development, life-cycle management, portfolio prioritization, change management, sales leadership, and commercial development experience.
Ptc Therapeutics, Inc.
View- Website:
- ptcbio.com
- Employees:
- 1182
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Svp And Gm, AmericasPtc Therapeutics, Inc.Bluffton, Sc, Us -
Member, Board Of Directors And Chief Financial OfficerBlue Circle Health May 2023 - PresentBlue Circle Health is a new T1D health care delivery system focused on improving diabetes care in underserved communities. Our focus is to re-imagine the most complete level of care that can be provided to patients without the constraints that are currently present in US healthcare system. Began as a Board Observer in May 2023, and transitioned to a Board Director and Chief Financial Officer in October 2023. -
Svp & Gm, AmericasPtc Therapeutics, Inc. Nov 2022 - PresentUsLead the Americas Business (North America & LATAM Regions) for PTC Therapeutics, Inc, which was approximately a $350M net revenue business in 2023. Manage a rare disease business with current in-line brands Emflaza (deflazacort) for Duchenne Muscular Dystrophy (DMD), Translarna (ataluren) for Duchenne Muscular Dystrophy from a nonsense mutation, Tegsedi (inotersen) for Polyneuropathy of hATTR Amyloidosis, and Waylivra (volanesorsen) for Familial Chylomicronemia Syndrome (FCS) & Familial Partial Lipodystrophy (FPL), and the launch of new innovation brands, including UPSTAZA (eladocagene exuparvovec) for AADC deficiency (ultra-orphan), and Sepiapterin for PKU. -
Svp & Gm, Head Of North America And Gm, Gene Therapy BusinessPtc Therapeutics, Inc. Apr 2020 - Nov 2022Us -
Vp, Head Of Business ExcellencePtc Therapeutics, Inc. Jan 2020 - Apr 2020Us -
Worldwide Vp & Gm Advanced Diabetes Care & Global MarketingBd Mar 2016 - May 2019Franklin Lakes, New Jersey, UsLed a Worldwide Business Platform as the VP/General Manager, across all functions (Operations, R&D, Quality, Medical, HR, Regulatory, Marketing), including an innovation hub site in Andover, MA. Led Global Marketing across Diabetes Care, including central & regional/country marketers.• Managed the launch of new innovation brands in Advanced Diabetes Care and achieved $1.10B in revenue across DC (100% vs. goal), while also growing profitability/operating income before taxes (OIBT) in 2018.• Won the 2018 BD Chief Marketing Officer (CMO) Award, recognition for Strategic Marketing Excellence. -
Vp, Global Diabetes Injectables FranchiseAstrazeneca Aug 2014 - Mar 2016Cambridge, Cambridgeshire, GbLed Global Marketing/GM of the AZ Diabetes Injectables Business (including Bydureon, Byetta, Symlin, MYALEPT, and Dapatide)• Achieved Exenatide Family sales of $919M in 2015, which was $93M ahead of goal (111% attainment). -
Vp, Marketing, Diabetes Business UnitSanofi Aug 2011 - Aug 2014Paris, France, FrInitially managed all insulin brands for the Sanofi Diabetes business, including Lantus, Apidra, and Glargine U300 (Toujeo) and having full P&L accountability. Responsibilities broadened in 11/2012 to include the diabetes portfolio beyond insulins (GLP-1s, iBG Star Blood Glucose Monitor, Lixisenatide, LixiLan) and business unit strategy, and BU business development. In 2014, focus shifted to Toujeo global launch readiness and U.S. go-to-market sales & marketing launch planning. Toujeo was Sanofi’s #1 corporate priority globally.• Doubled revenue (net sales) in 3 years (2011 – 2014) from $3B to $6B with a late life-cycle portfolio. -
Vp, Sales & Marketing, Dermik & Allergy Business UnitSanofi Nov 2008 - Dec 2011Paris, France, FrLed the Allergy Business Unit including Allegra, Nasacort AQ, and XYZAL. In-licensed Auvi-Q from Intelliject (now Kaleo) and acquired the consumer goods company Chattem to switch Allegra from Rx-to-OTC in 3/2011. Served as the General Manager of the XYZAL Alliance (Sanofi & UCB Pharma).•. Exceeded all financial goals (>100% of goal) in 2009 ($723M net sales), 2010, and 2011 and Allegra OTC become the #2 OTC non-sedating antihistamine ahead of Zyrtec in its first year of launch.•. Led the Allergy Sales Team of 67 (60 Sales Professionals, 6 DSMs, & 1 RSD) for Allegra OTC.•. Led the Sanofi & UCB Pharma Alliance as the Alliance General Manager for XYZAL.In June 2010, responsibilities increased to also include Business Unit Leader of all Dermatology brands including Sculptra Aesthetics, Benzaclin Family, Carac, and many other therapeutic brands (in addition to my responsibilities of leading the Allergy Business Unit).•. Led the Dermik Sales Team of 144 (88 on the Aesthetic Sales Team, 56 on the Therapeutics Sales Team, and 10 home office employees including marketing, sales operations, research and analytics). -
Associate Vp, Xyzal Marketing, Allergy Business UnitSanofi Jan 2007 - Nov 2008Paris, France, FrLed all commercial efforts for the Sanofi & UCB Pharma Alliance for the launch of XYZAL.• Surpassed launch goals: $24M vs. $18M, 191K TRxs vs. 106K TRx goal (launched October 2007), and doubled the share objective (2.3% vs. 1.1%). -
Sr. Director, Urology MarketingSanofi Jan 2006 - Jan 2007Paris, France, Fr -
Director, Uroxatral MarketingSanofi Oct 2004 - Dec 2005Paris, France, Fr -
Sr. Product Manager, Ketek MarketingSanofi Jan 2003 - Oct 2004Paris, France, Fr -
Sr. Manager, Critical Care Sales TrainingSanofi Sep 2001 - Jan 2003Paris, France, Fr -
Manager, Anti-Infective Sales TrainingSanofi Jun 2000 - Sep 2001Paris, France, Fr -
Area Sales ManagerSanofi Oct 1997 - Jun 2000Paris, France, Fr -
Institutional Sales ProfessionalSanofi Jan 1996 - Oct 1997Paris, France, Fr -
Sales ProfessionalSanofi Sep 1991 - Dec 1995Paris, France, Fr
Bruce Braughton Skills
Bruce Braughton Education Details
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Bucknell UniversityManagement -
Bloomsburg University Of PennsylvaniaBusiness Administration (Marketing) -
Mit Sloan School Of ManagementEnterprise Leadership
Frequently Asked Questions about Bruce Braughton
What company does Bruce Braughton work for?
Bruce Braughton works for Ptc Therapeutics, Inc.
What is Bruce Braughton's role at the current company?
Bruce Braughton's current role is SVP and GM, Americas.
What is Bruce Braughton's email address?
Bruce Braughton's email address is bruce_braughton@bd.com
What is Bruce Braughton's direct phone number?
Bruce Braughton's direct phone number is +190854*****
What schools did Bruce Braughton attend?
Bruce Braughton attended Bucknell University, Bloomsburg University Of Pennsylvania, Mit Sloan School Of Management.
What skills is Bruce Braughton known for?
Bruce Braughton has skills like Product Launch, Diabetes, Pharmaceutical Industry, Pharmaceutical Sales, Urology, Cross Functional Team Leadership, Hospital Sales, Dermatology, Cardiology, Allergy, Endocrinology, Leadership.
Who are Bruce Braughton's colleagues?
Bruce Braughton's colleagues are Andrea Stephania Cuellar Carmona, Adrienne S., Louise Berkman, Lubov Pajerowski, Matthew Westerman, Josephine Sheedy, Giovanna Couto.
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