Master Data Management is a business strategy that treats master data as a corporate asset with enormous top and bottom line impacts. It facilitates data consistency across multiple systems creating streamlined business processes and enterprise reporting while ensuring end-to-end data quality and master data governance.Master data is part of a company’s digital core, independently of on-premise or cloud-based landscapes. It must be available and ready to use for all consuming applications. Typically, master data is created within the Line of Business. Therefore, a key prerequisite for the Intelligent Enterprise is that it integrates the right processes to make sure that master data is complete, accurate, and non-redundant, so that it’s ready to be shared across organizational, operational and analytical systems.