Business Strategy
CurrentMarket Intelligence / Marketing Research Big data based Brand car sales forecast for sales strategy and business planning Big data based Brand Car park growth forecast for aftersales strategy and business planning Big data based service performance online monitoring and competitor benchmarking study Global VKT and CO2 emissions study and its influence on sales and aftersales in China Marketing research topics allocated from Group management teamBusiness Planning / Marketing Alignments Brand New car sales & car park growth gap analysis and business planning updates Network mapping and planning for new car sales and aftersales business Marketing and brand communication linking sales to aftersales and service Service efficiency gap analysis and optimization recommendations Definition of Service management strategy and capacity development plan Parts Logistics Network Strategy feasibility study Remanufacturing business forecast and planning Business analysis and marketing activities allocated from management teamProject Management / Reporting Project delivery and quality monitoring Timeline and milestone management Project planning and cost control Project portfolio management and budget control Project report to Steering Committee Project team building cross nations, entities and functions External agency management and resource consolidation IT based MI system optimization and escalation