Bruce Macgregor Email & Phone Number

Vancouver, Canada Area

MACGREGOR & CO is a management consulting entity that specializes in the consumers products space, providing assistance in strategic planning, brand management, channel management, product management/merchandising, sourcing, marketing and organizational development.

➢ Co-owned by Sarah McLachlan and the Nettwerk Music Group. ➢ Turnaround situation. Significant re-structuring.➢ Created, marketed and sold merchandise in-venue, through the retail trade and online though AMP owned and operated online stores.➢ Sports clients included the B.C. Lions and Hockey Canada. Music clients included Chantel Kreviazuk, Lissie, Cradle of Filth, Jon McLaughlin, Sarah McLachlan, Colin James and Hedley.➢ Launched AMP Merchandising USA which accounted for 50%… Show more ➢ Co-owned by Sarah McLachlan and the Nettwerk Music Group. ➢ Turnaround situation. Significant re-structuring.➢ Created, marketed and sold merchandise in-venue, through the retail trade and online though AMP owned and operated online stores.➢ Sports clients included the B.C. Lions and Hockey Canada. Music clients included Chantel Kreviazuk, Lissie, Cradle of Filth, Jon McLaughlin, Sarah McLachlan, Colin James and Hedley.➢ Launched AMP Merchandising USA which accounted for 50% of overall sales within the first 18 months.➢ Launched a wholesale initiative out of the U.S. providing the company with its first wholesale business to accounts such as Hot Topic.➢ Increased the non-Nettwerk managed music client base by over 600%.➢ Turned the largest client, Hockey Canada, into a profitable account.➢ Launched a new open sourced e-commerce platform.➢ Closed AMP’s screen printing facility in Canada and outsourced as needed in various locations throughout North America. Show less

Santa Barbara, California Area

➢ Developed successful global marketing initiatives of seven company-owned or licensed footwear brands including Diesel, Nautica, and 7 For All Mankind (projected first-year revenues of $12M). ➢ Orchestrated all aspects of public relations, promotions, trade shows, conferences, marketing collateral, and advertising (including print, viral, interactive) for all brands worldwide. ➢ Held full accountability for three full-line “Global Feet” stores and two “Global Feet” outlet stores. ➢… Show more ➢ Developed successful global marketing initiatives of seven company-owned or licensed footwear brands including Diesel, Nautica, and 7 For All Mankind (projected first-year revenues of $12M). ➢ Orchestrated all aspects of public relations, promotions, trade shows, conferences, marketing collateral, and advertising (including print, viral, interactive) for all brands worldwide. ➢ Held full accountability for three full-line “Global Feet” stores and two “Global Feet” outlet stores. ➢ Collaborated with CEO to evaluate and pursue licensing opportunities and agreements; secured global licensing deal to design, develop, and market Sean John footwear. ➢ Oversaw direct reports including Director of Entertainment Marketing, Creative Director, Director of Public Relations, Director of Marketing Operations, Director of Business Development, Marketing Services Manager, and Vice President of Retail. Show less

Orange County, California Area

A public entity (OTC) that was a "BDC" (Business Development Company) that focused primarily on the action sports apparel industry. Identified investment opportunities within the action sports apparel industry. Tasked with investing capital and providing management consulting to the portfolio companies.

➢ Drove company to become one of the fastest-growing sporting goods companies in industry history.➢ Ignited revenues from $15M to $200M and elevated EBITDA from $3M to over $40M within two years.➢ Repositioned product branding from toy to sporting goods and successfully diversified product line into mature BMX bike / extreme sports segment.➢ Introduced two products that achieved ratings of the top two industry sellers (BMX bikes) for spring 2001, as reported by Sports Trend magazine.

Los Angeles, Ca

➢ Turnaround situation.➢ Successfully restructured entire business with previous annual losses of $30M for three consecutive years.➢ Closed three unprofitable foreign subsidiaries.➢ Reduced headcount by 66%.➢ Decreased 40% of product offering despite the introduction of three new brands that represented 25% of futures.➢ Secured new bank line and negotiated sourcing deal / organization that increased margins by average of 3%.➢ Successfully sold Company for $50M in cash… Show more ➢ Turnaround situation.➢ Successfully restructured entire business with previous annual losses of $30M for three consecutive years.➢ Closed three unprofitable foreign subsidiaries.➢ Reduced headcount by 66%.➢ Decreased 40% of product offering despite the introduction of three new brands that represented 25% of futures.➢ Secured new bank line and negotiated sourcing deal / organization that increased margins by average of 3%.➢ Successfully sold Company for $50M in cash plus assumption of debt. Show less

Portland, Or

➢ Directed all aspects of start-up; raised $12M in venture capital funds.➢ Introduced product that won the United Nations “environmental fashion award.”➢ Grew revenue to $4.5M and successfully sold business.

Vice President – Marketing (1983 to 1991)➢ Increased total revenue from $150M to $200M by guiding Company brand into two new categories.➢ Supervised 11 direct reports including the GM of the apparel division.Vice President – Product ➢ Drove second-generation of product to ignite annual revenue from $7M to $70M.➢ Directed design and development teams to produce new product offerings that drove revenues from $70M to $150M.Director of Product➢ Structured and… Show more Vice President – Marketing (1983 to 1991)➢ Increased total revenue from $150M to $200M by guiding Company brand into two new categories.➢ Supervised 11 direct reports including the GM of the apparel division.Vice President – Product ➢ Drove second-generation of product to ignite annual revenue from $7M to $70M.➢ Directed design and development teams to produce new product offerings that drove revenues from $70M to $150M.Director of Product➢ Structured and staffed product area, including R&D, design, development and sourcing / manufacturing. ➢ Oversaw design and develop process to grow company revenue from $3M to $7M. Show less