Represent national publications on an independent basis.Meet regularly with publishers to develop stronger knowledge of client base and readership.Develop individualized strategic business plan for publications outlining advertising goals and editorial themes. This includes targeting and developing audiences to reach the established goals through traditional and new media.Research potential advertisers to develop stronger understanding of company business plans and advertising needs.

Developed on going relationships with breeders, training centers, race tracks, and vendors involved in the Thoroughbred industry. Worked with such organizations as Arlington Park, HilnDale Farms, Walmac, Purina, OCD, TVG, and other industry leaders.Stevens Group, LTD President 2005 to 2009Represented national publications on an independent basis including Linux Journal, ARTBA (American Road Transportation Builders Assoc.). Meet regularly with publishers to develop stronger knowledge of client base and readership.Develop individualized strategic business plan for publications outlining advertising goals and editorial themes. This includes targeting and developing audiences to reach the established goals.Research potential advertisers to develop stronger understanding of company business plans and advertising needs.

Direct the advertising efforts of On Wall Street, providing leadership, analysis and defining business strategies.Developed long term and on-going relationships with major financial companies such as Nuveen, Lincoln Financial, LaSalle, and Allanz, which led to a 45% increase of revenue to total billings of $1,400,000.Developed marketing plans for target audiences including on-line products.Conducted a comprehensive evaluation of targeting strategies and activities and implemented changes to increase awareness in the marketplace.Developed client relationships to customize marketing and revenue opportunities.B. Stevens

Directed the acquisition, publishing, and advertising sales efforts of ITS World, a successful international publication concentrating on the intelligent transportation field.Defined strategic acquisition opportunity and spearheaded the purchase of an international publication.Analyzed existing publishing strategies and implemented a five year business plan to increase sales and revenues.Provided management, leadership, and mentoring to sales and editorial staff.Successfully cultivated and built relationships among international associations and global advertisers.

Managed the conception, research and development of Traffic Management and Safety, a successful new publication launched in 1998.Managed sales staff and business relationships with major advertisers such as Caterpillar, John Deere and Siemens Int.Collaborated with editorial staff on developing a customized advertising approach that paralleled editorial theme and targeted the marketplace.

Directed sales campaigns and represented Roads & Bridges, the leading publication in the road construction industry.Developed financial plan to address dwindling publication revenues and increased revenue to over $1,200,000.Researched new advertising categories and developed new campaigns to expand marketplace.Implemented turn around strategies for publication which resulted in record sales.

Directed sales campaigns and represented Roads & Bridges, the leading publication in the road construction industry.Developed financial plan to address dwindling publication revenues and increased revenue to over $1,200,000.Researched new advertising categories and developed new campaigns to expand marketplace.Implemented turn around strategies for publication which resulted in record sales.

Represented leading sales publication in the materials handling industry, Modern Materials Handling.Developed sales territory representing such clients as WW Granger, Alvey, Nissan, and Allen Bradley building revenue to near $ 1,100,000.Created and implemented advertising supplements for clients.Collaborated with editorial staff on client's objectives and marketing strategies.

Represented leading sales publication in the materials handling industry, Modern Materials Handling.Developed sales territory representing such clients as WW Granger, Alvey, Nissan, and Allen Bradley building revenue to near $ 1,100,000.Created and implemented advertising supplements for clients.Collaborated with editorial staff on client's objectives and marketing strategies.

Represented Suburban Newspapers within assigned Midwest territory Established business relationships with national organizations which lead to over 1 million dollars in annual advertising sales to become a member of the Million Dollar Club.

Represented Suburban Newspapers within assigned Midwest territory Established business relationships with national organizations which lead to over 1 million dollars in annual advertising sales to become a member of the Million Dollar Club.

Provided Community, Public Relations and Development leadership within a private high school environment based in the Chicago area.Developed and implemented a strong relationship with media outlets located in the metro area.Established and maintain a major development program including on-going support from families of former and present students and including community businesses.Supported annual recruiting efforts while building rapport among staff, faculty and parents.

Provided Community, Public Relations and Development leadership within a private high school environment based in the Chicago area.Developed and implemented a strong relationship with media outlets located in the metro area.Established and maintain a major development program including on-going support from families of former and present students and including community businesses.Supported annual recruiting efforts while building rapport among staff, faculty and parents.