Works with professionals in transition to create a job search action plan that maximizes their potential to land the best possible job. Provides strategic coaching and advice to decrease job search time and increase compatibility and likeability with potential employers.

Lead research-driven strategic marketing consultancy focused on exploring the “why” axis to help organizations better understand the context through which their target audiences view their products or services. Use quantitative and qualitative research techniques for B to C and B to B audiences to provide actionable insights in new product development, service line enhancement, new market entry, improved customer/member relationships, employee engagement. Research work among consumers, business customers, and members of trade and professional organizations. Recent Projects: Completed stakeholder interviews with owners of Real Estate Education programs exploring views of challenges their schools face and their assessments of the various industry references they use in their courses.Consultant at AARP through Torchlight Hire. Supported user-centered design efforts in the development and delivery of multi-faceted online resource and community for caregivers. Co-creation research topics included value proposition studies, messaging strategies, media channel preference, category assessment, concept testing, usability testing, Conducted quantitative and qualitative studies. Also coordinated/conducted in- person empathy interviews Qualitative research interviews for Meals on Wheels America. Exploring current/anticipated challenges faced by leaders of community programs addressing senior nutrition and independent living issues, and views of the national association. Completed qualitative interviews with alumni of Duke's Fuqua School of Business exploring their experiences, approaches, and suggestions for successfully navigating career turbulence and transition. Topics included approaches to job search, networking, LinkedIn, interviewing strategies from employer and candidate side. Interviews with alumni in senior leadership roles were video-recorded, and highlights shared with school's career center and alumni base via webinar and web page.

Career Transition Consultant specializing in executive and professional coaching. Focused on performance for corporate and entrepreneurial success. Skilled in developing strong relationships with clients and coaching them to meet their goals and objectives. Accomplished in resume development, LinkedIn, marketing plans, networking, interviewing and negotiating offers.

Led full service market research firm within national trade association of 1000 electric companies owned by the over 50 million consumers they serve. Informed and supported critical business decisions made by leaders of Association and its member co-ops' leaders. Skilled in all aspects of quantitative and qualitative market research among both consumer and business audiences. Areas of expertise include consensus building, context exploration, change management, product development, service line enhancement, customer satisfaction and service quality measurement, web site usability, large group presentations, focus group and workshop facilitation, consultative sales, relationship management, and creative problem solving. P&L responsibility for annual budget of $1.5 Million and staff of six employees.Recent Research Topics Explored:Qualitative exploration of consumer perceptions regarding energy situation, climate change, renewable energy, energy efficiency, Smart Grid technologies, and in home energy displays.

Directed marketing research efforts among consumer and business audiences to aid Senior and Executive management's decisions related to new product development, product and service enhancement, advertising and positioning, customer satisfaction, web site development and enhancement, and strategic planning. Managed budget of $1.2 million.

Director, Product Research 1990-1997 Led marketing research efforts to support management's decisions in the areas of new market entry, new product development, product enhancement, product pricing, mergers and acquisitions, strategic alliances, advertising and positioning, and customer satisfaction for this $50 billion, Fortune 500 company. Responsible for design, execution, and analysis of primary and secondary research projects conducted among both consumer and business audiences including the 5 million borrowers, 1,500 lending institutions, and 3,500 colleges and universities served by Sallie Mae. Managed staff of four professionals and budget of $500,000.