I suspect you may be wondering how these two career paths intersect - job search is, at its core, a marketing challenge. In my career transition coach role, I use many of the same muscle groups that I do in research - helping people identify what they do well and love to do, working with them to develop compelling and authentic personal messaging strategies to demonstrate how their skills deliver value for employers, helping them identify target employers where they will likely find a good fit, Like research, active listening is critical as is developing a contextual understanding of which candidate traits will be most appealing to the given employer. It is also incredibly rewarding when candidates achieve clarity on what they want to do and who they want to work for and even more so when they land their dream job. As a research executive, I use well-crafted market research/design thinking to help organizations better understand where they fit in their target audiences' lives, to build internal consensus on the current and likely future state of their market, and to identify the most effective strategies/tactics to build market share, enhance customer experience, to identify inefficiencies, and expand profits.Significant experience in...Customer insights Qualitative/quantitative research among both B2C and B2B audiencesResearch design and executionBuilding, managing, and leading teamsCoachingDeveloping/mentoring talentExploring full range of customer experienceConcept testing, product development and service line enhancementManagement and leadership (including P&L Responsibilities)Consultative sales and relationship managementFocus groupsSkilled at pulling actionable insights from research data and presenting a compelling storyStakeholder interviews Public speakingConsensus building, creative problem solving and dot-connecting for organizations in rapidly changing industries including energy, financial services, higher ed
Listed skills include Market Research, Marketing Research, Focus Groups, Qualitative Research, and 46 others.