Bruce is a fourth-generation entrepreneur who grew up working in a variety of family owned businesses. This unique opportunity for a hands-on approach not only taught him fundamental tactics, strategies, and marketing techniques, but also how to avoid misconceptions, faulty reasoning, and unclear directions.His family’s goal-driven, action-oriented credo was the perfect environment for Bruce’s basic entrepreneurial training. In fact, his first wholly owned small business (Budget Tapes & Records) experienced 18 consecutive years of continuous growth, even during turbulent economic times.Bruce’s passionate, lifelong interest in the behavioral sciences led him to graduate from CoachU in 2004. His driving force to help clients achieve virtually any goal is reflected in the steady, continuous growth of his coaching practice. In a world of pop psychology and business jargon, there are many pervasive misconceptions, which mostly work from the outside in. Bruce coaches from the opposite direction. His coaching style prompts clients to promote new ideas from within. In response, they learn to develop their own natural abilities. Nothing provides greater self-confidence than experiencing, first hand, real-life success.Specialties: Bruce works with small business owners, other entrepreneurs, artists, writers, employees, managers, supervisors, and other coaches. His clients are people who want to fix, solve, create, or plan something, either personally or professionally. In all cases, “Think, act, and bring about change” is his guiding philosophy. He lectures, writes, and facilitates discussion groups on personal development and small business issues.