Bruce Maxwell Email & Phone Number

Michigan, United States

Ossineke, Michigan, United States

I write SEO-friendly web content, write title tags and meta descriptions, reorganize and rewrite existing content, and develop content strategies. My primary clients are colleges and universities.

Traverse City, Mi

I wrote and and rewrote SEO-optimized content for client websites, always with the goal of improving organic search results. I also wrote title tags and meta descriptions. I was laid off in March 2020 due to the coronavirus pandemic.

Traverse City, Michigan

Strings By Mail is an international ecommerce firm that has the largest stock of guitar strings in the world. Its 12,000-item catalog also has strings for all kinds of other instruments, accessories for guitars and other string instruments, sheet music, CDs, and DVDs.I primarily wrote content for the company's website, ranging from product descriptions to feature articles. I also ran SBM's store on Amazon.

Ann Arbor, Mi

My job at WCC was all about content. I:• developed strategies for it• wrote it• edited it• figured out how pieces of it should fit together• tested it with users• measured its effectivenessIn 2009, WCC's new homepage was named the best at any college or university in the country in the eduStyle Higher-Ed Web Awards. The site also was named a finalist for Best Overall Web Site.

Highlights from my 18 years as a full-time freelancer include:• Writing articles for national publications such as the Washington Post, USA Weekend, Governing, the ABA Journal, and Database.• Writing, co-authoring, editing, or contributing to more than 30 books, primarily reference works about history and government published by Congressional Quarterly.• Speaking at national conferences of groups ranging from the Special Libraries Association to Investigative Reporters and Editors.• Creating and presenting seminars offered in New York City and Washington, D.C.• Writing and publishing free weekly email newsletters that summarized the most important health news from reputable sources.• Consulting for National Public Radio on content development for a new website.

Toledo, Oh

I reported and helped produce both short- and long-term investigative projects. They examined the possible cause of a plane crash at Detroit Metropolitan Airport, extensive operating problems at the Davis-Besse nuclear power plant, and accidents involving trucks carrying nuclear weapons, among other topics.

Rochester, Mn

I primarily conducted long-term reporting projects that resulted in multi-part newspaper series. My responsibilities usually included all aspects of project development, from generating story ideas to performing extensive research to shooting photographs to working closely with various newspaper departments to edit and publish the articles.Many of the projects, which covered topics ranging from the growth of right-wing extremism in the Midwest to how a hotel chain was covering up huge operating losses, won state and national awards.

M.A., Journalism

Activities and Societies: Graduate teaching assistant for three semesters.

B.S., Political Science