Is your web content clear, concise, and audience-focused? No? I can help.I write and edit web content, helping colleges and universities connect with prospective students and other audiences through writing that’s engaging and effective. My specialty is reorganizing and rewriting sections of websites that need help.With more than a decade of higher ed web writing experience, including seven years as the Web Writer at Washtenaw Community College in Ann Arbor, I know how to craft appealing, SEO-friendly content. My freelance clients range from community colleges to major universities. I’m especially experienced at writing and editing financial aid pages, program descriptions, and student profiles. The “Featured” section of this profile has before-and-after samples of financial aid pages.My work produces results:• Readability improved by an average of three grades when I rewrote the financial aid pages for a community college’s website.• At a marketing firm where I worked before resuming freelancing, I rewrote a retailer’s website and optimized it for SEO. Within six months, organic traffic jumped 80 percent and overall traffic 28 percent.• Also at the marketing firm, I wrote title tags and meta descriptions for key pages of another retailer’s website. Four months later, organic traffic had risen 126 percent and overall traffic 119 percent.You likely have talented writers and editors on your staff. I can usefully supplement them in many instances, including when:• The project falls within my special expertise in financial aid, program descriptions, or student profiles.• The project requires reorganizing and rewriting an entire section of a website, which is my specialty.• A large project requires too many staff resources to be practical.• You need a fresh, outside eye to rewrite content to make it clear, concise, and audience-focused.• Your staff is overwhelmed with work and needs relief.With 30+ years of professional writing and editing experience and a master’s degree from the University of Missouri School of Journalism, I can handle a wide range of online and print projects. To learn more about how I can solve your problems – at least the writing ones – email bmaxwell@mindspring.com or call 989-255-6116.