Bruce Mcmichael Email & Phone Number

London, England, United Kingdom

Piedmont, Italy

Lecturer in creative Food & Drink Writing to international students attending the University of Gastronomic Sciences. I teach various topics, including finding your voice as a writer, finding work as a writer and working in the sector or/as a freelancer, food writing techniques and wine and drink writing. This is a contract position and I am available for other contracts/assignments. Food writing internship at COOK_Inc. food magazine based in Lucca, Tuscany, Italy. Wrote articles for the online edition and marketing material.

United Kingdom

United Kingdom

As a food and drink writer I am interested in sharing stories of people and ingredients from the farmer and the field to farmers' market to cooking at home and dining out. I have a special interest in citrus fruits and combine this with travel writing. You'll also find me managing Penshurst Farmers' Market in west Kent and building up my food business, currently focused on citrus-based sauces and marmalades ... with much more to come. I also take occasional photo and will be making more videos in future.

London, United Kingdom

www.lemongrove.net is a food, drink and travel blog and resource. It brings together people seeking out food tourism and those supplying such opportunities. Blog content is written and filmed by Bruce McMichael and covers local food, restaurant reviews (local to Michelin-starred), recipes and travel tips helping its growing readership make decisions about choosing produce, making recipes, and support holidays decisions with fun, informative and useful foodie tips.

Uk

Taste Shropshire and Taste Herefordshire magazines. Founded and edited two regional food magazines, 2006 - 2009. Founded company Red Barn Publications to develop magazines - involved in all areas of commercial, editorial and creative.I have recently launched a food and travel blog at www.lemonaste.com.FOOD JUDGEWhile living and working in Shropshire I was heavily involved in the regional food and drink business. While there, I judged food and drink competitions including for Scottish TV: filmed for BBC2 show ’Country Show Cook Off’, broadcast in March 2013, with celebrity chefs Rachel Allen and Theo Randall. Other judging work includes • Ludlow Food Festival• Heart of England Fine Foods• Jury member for 2013, ‘Food Journalist of the Year’ Award on behalf of the Guild of Food Writers.AUTHORAuthor of Cook Wrap Sell, a guide to setting up and running a successful food business. Published by Brightword in September 2012 (http://www.harriman-house.com/book/view/228/business/bruce-mcmichael/cook-wrap-sell/). PUBLIC SPEAKERAccomplished public speaker. Trained at Oswestry Speakers Group.Participated in regional public speaking competitions.• Startup Food, a Startup Britain event, Kingston, Surrey. An event supporting A national campaign run to help budding food industry entrepreneurs.• Speaker at ‘Country Living’ magazine Spring Fair, March 2013. Part of the magazine Kitchen Table Talent Business Zone event.• Speaker at seminar at Heart of England Fine Foods head office, July 2013.TASTE MAGAZINES EXPERIENCEConsumer publishing publications.Develop concept of Taste magazines (Shropshire & Herefordshire).Develop publishing strategy for future content.Source write news and features.Generate ideas for news and features.Edit contributed content.Oversaw photography, layout and design and content of magazines.Finalist in Midlands Magazine of the Year award 2008.

London, England, United Kingdom

I shall be working with Slow Food International to promote the online version of Terre Madre Salon de Gusto, a hugely popular and influential gathering of local, artisan farmers, producers, foresters, makers, chefs and so many more.

Uk, Italy

Freelance journalist, covering upstream oil & gas industry; shipping logistics food writer and published author. Interviewed senior politicians including Neil Kinnock, European Commissioner, Transport.Throughout my journalism career work has been published by a variety of outlets including BP, Shell, Germanisher Lloyd, Industrial Minerals and the Financial Times.I have travelled extensively, reporting from countries including Dubai, Abu Dhabi, Russia, South Africa, the US, Norway, Netherlands Antilles, Singapore, Brussels, Australia. I have visited many offshore oilrigs and FPSOs including the North Sea, Angola and Western Australia, and shipyards and ports in a number of countries including the UK, France, South Korea and Croatia.Conference chair and moderator: Industrial Minerals' Logistics conference, Amsterdam December 2013.Strong team playerComfortable working collaboratively, virtually and independently.Comfortable working across multiple social media platforms.Interest in domestic and international policy and media environment. Strong research skills.BROADCAST EXPERIENCERadio:Penguin Radio, Falkland IslandsABC AustraliaBBC Radio ShropshireChannel Radio, KentTelevision:Sky Envrionment ChannelBBC Midlands Today (wild swimming)BBC Midlands Today (home working)BBC2 show ’Country Show Cook Off’. Participated as a food judge with celebrity chefs Rachel Allen and Theo Randall. WEBINARCountry Living Magazine. Sole responder. Topic, Setting up home-based business

Pollenzo, Piedmont, Italy

Moving to Piedmonte in northern Italy to study for Masters in Food Culture, Communications & Marketing has been an extremely valuable experience. The course followed a multidisciplinary approach drawing in a wide range of topics from managing global food systems and marketing artisanal, small scale high quality products to global issues of sustainability, migration and food waste. The course encouraged me to question what we eat; why we eat it; how more people can get regular access to food and water, and how to communicate these issues to stakeholders, consumers and beyond.Study modules include: Creation and development of quality productsNatural winesThe science of tasteFood communicationEnvironment & foodDesigning sustainabilityFood law and quality legislationVisual communications and thinking strategyCompetitive strategy & entrepreneurshipMarketing & product innovationTrade marketing.My didactic experience at UNISG included visits to artisan producers, large food companies, marketing agencies, regional food & tourism marketing organisations, culturally important restaurants and food outlets in Italy (Piedmonte, Emilia-Romagna; Campania & Bascilicata), the Netherlands and Japan. I also followed courses in gastro-diplomacy, food and recipe writing. I am a member of the Slow Food organisation. While a student I actively contributed to many extra-curriculum activities including writing and photography for the student newsletter 'UNISG Table', and followed an extra-curriculum course in ceramics with my pieces appearing in an exhibition in the town’s museum. I also supported the podcasting team and university video production team. Click below to view one of the videos I recorded for the university during the Slow Cheese 2019 festival.

Royal Tunbridge Wells, Kent

Developing, organising and running the town's popular twice monthly farmers' market on behalf of the Borough Council. Building relationships with local suppliers, existing, potential stallholders, restaurants, community groups including charities, and customers. Developing the market into a social hub for the local community on market days. This is a part time role. Contact ended when manager returned from maternity leave.

Royal Tunbridge Wells

London, United Kingdom

Writing and editing food and drink news and features for Savile Row Style magazine. The magazine is the only magazine to focus upon Savile Row, London. As well as its spotlight on bespoke clothes, it covers other upmarket topics of interest to those who shop in the Row or aspire to, and concentrates upon quality and craftsmanship in the modern world. Savile Row print magazine is available to clients of bespoke tailors.Areas of interest include Luxury lifestyle, from motoring to fine dining and travel.

Shropshire

Supporting Ludlow Town PR campaign to attract visitors to the town throughout the year.Developed and implemented communication strategy for town.Built network of journalists.Wrote and distributed press releases.

London

• Editor: (1997 – 2002)International oil and gas newspaper, global readership. Managed a team of five journalists and freelancers producing a twice weekly (16/24 page) newspaper, and daily eNewsletter. Worked closely with publisher to develop the Energy Day media pack information, feature schedules, spin-off products (including sponsored magazines and world maps). I also represented the magazine to senior level executives across the industry, interviewing them and reporting on their company’s activities.Developed and introduced branding and brand identity for Energy Day.Responsibilities included writing news, features and editorials, managing contributors, managing daily eNewsletter content.Travelled extensively, including reporting on quarterly OPEC meeting in Vienna, Austria. Other places included South Africa, Perth/ Australia, FSU (Moscow, Murmansk), and Houston, Texas. Managed team of five journalists.Managed team on international freelance reporters.Developed and managed global network of freelance contributors.Liased with international group offices.Developed original content, publishing schedules, media packs.Developed network of industry personnel, including from financial, political, academia, legal, government and energy sectors.Interviewed and profiled c-suite executives, exploration & production directors.Contributed editorial to other publications within the group, including Lloyd's List and Lloyd's List Insurance Day.Liased with advertising and production departments.Worked with senior management to develop brand.Represented newspaper at industry events as conference chair, speaker, delegate.Oversaw design of newspaper and changes. Represented newspaper to in-house publishing, sales and marketing teams.Worked under pressure to tight deadlines.Managed several projects concurrently, including newspaper, electronic news service and sponsored magazines.

Journalist, Reporter, Editor

* Senior Editor: Fairplay Shipping Weekly. Wrote about the international shipping industry and operations. * Editor: Shipping Section & Crude Oil Pricing, Platts. Won award for Environmental Reporting.Responsibility for day-to-day reporting on the tanker and freight markets in the Western Hemisphere.Engaging with market sources and building relationships.Collecting, analysing and publishing primary market information.Reporting market related news, in real time and for hard copy publicationWriting commentary and analysis.* Senior Journalist, Metal Bulletin. Edited daily news service covering non-ferrous metals. My speciality interests included were gold, silver and platinum group metals and tin. Reported from many locations including Russia South Africa.* Reporter: Industrial Minerals magazine, researched and wrote extensive articles about a variety of industrial minerals including sodium sulphate and pumice, Irish mineral industry.

Aberdeen

Undertook down-the-hole well surveying programmes offshore in UK and Norwegian sectors of the North Sea.Liased on drilling decisions with senior engineers on rig.

Masters, Food Culture, Communication & Marketing, Current Student

Activities and Societies: * Contributor to student newsletter UNISG Table. * Representing and reporting for UNISG at the chef's event.

Postgraduate Diploma, European Marketing Management With Spanish

Course covered marketing, market research, advertising activities. Spent six weeks living and working in San Sebastian, Spain researching.

Bsc, Mining Engineering