Md
CurrentSenior level experience in business within product & brand managementand online research working with blue chip, multi brand global organisationsProven expertise in delivering complex multi-nationalonline research projects with particular emphasis on the following:Brand relevance/appealNew product development & IdeationUnderstanding consumer attitudes & behavioursOnline consumer experience/Web usabilitySpecialties: Identifying the 'unknown unknown's through ongoing online consumer dialogueOnline focus group planning, moderation & delivery ::Online bulletin board planning, moderation & delivery ::1-2-1 ediaries and wiki labs ideation research ::