At MedSchoolCoach, I lead marketing efforts designed to support pre-med and medical students as they navigate their path to becoming physicians. Through strategic exam tutoring and admissions consulting campaigns, I guide a talented marketing team and collaborate with multiple agencies. I shape our website and content strategy, focus on customer acquisition and retention, and drive initiatives that optimize lead generation and boost sales performance.

Co-founded marketing organization initially to help professional athletes raise money for philanthropic initiatives. Today, our business has expanded to support all digital marketing strategy and tactical implementation, including website development, SEO, email campaigns, PR, content, and social media. Some of the more novel projects have included:• Farano Fine Art – Managed website development, search optimization, event planning, social media, and email marketing for Justyn Farano, the official artist of the National Baseball Hall of Fame.• Creator of Longball Vineyards through Charity Wines – Sold 2MM+ bottles of wine, raising $1.7MM for charity in partnership with 30 professional athletes in 12 markets across MLB, NFL and NHL.• Creator of 100 Innings of Baseball – Manage world’s longest game, raising $800,000 for ALS.• Creator of Cooperstown Women’s Baseball Classic – Series held at Baseball Hall of Fame between ranked #1 and #2 teams in the world, USA and Japan.

At Salary.com, I was responsible for leading the marketing efforts for the company – the top provider of compensation data, software, and consulting for both consumers and enterprises. They help employees understand their worth, and HR departments understand proper employee compensation. My responsibilities included managing the marketing team, overseeing the company website, generating leads, managing content, and communicating with both prospective and current customers.

Built and led the marketing team responsible for developing a new website and driving digital subscriptions for Constant Therapy, a digital product by The Learning Corp. This award-winning mobile app provides cognitive, speech, and language therapy to patients recovering from stroke and brain injury, both in-clinic and at home. Successfully grew the brand, reaching 80 million exercise completions.

Contracted to lead marketing for a corporate wellness software solution, I developed a go-to-market strategy to help employers enhance their employees' health and wellbeing. My role included website optimization, lead generation, managing paid and organic search campaigns, creating engaging content such as blogs and white papers, and overseeing public relations initiatives.

Head Marketing and Customer Care teams, and leds revenue growth for Zone Diet health & wellness foods and supplements.• Developed Marketing Plan, and oversees website optimization and digital marketing, which has led to revenue growth of 28% versus year ago.• Grew website traffic 13% vs. year-ago by deploying inbound marketing tactics, including: content distribution, SEO optimization, paid search, and referral programs. Measured results through Google Analytics.• Increased email conversions by 54% by optimizing for mobile, enhancing design, and incorporating open & click best-practices into creative.

Contracted to lead digital marketing for Grand Circle, the largest U.S. provider of international vacations for Americans aged 50 and older.• Led digital marketing execution tied to creative, brand content, website design and functionality, engagement strategy, targeted email campaigns, social media, online advertising, and analytics.• Grew website traffic 12%, and email click-through rate by more than 15% within three months of best-practice integration.

Led international marketing for Earthwatch, a non-profit offering travel on scientific research expeditions to support wildlife and ocean health.• Directed marketing and IT teams to develop new Earthwatch website which observed a 26% increase in traffic, and created a marketing plan that led to a 55% increase in expedition bookings vs. year ago.• Drove acquisition and retention strategies via digital outreach (e.g., SEO, social media, content distribution) and direct marketing (e.g., email, direct mail).• Oversaw recruiting customers & volunteers, and managing customer care throughout the consumer lifecycle.

Led client relationships to create strategic roadmaps and tactical marketing plans that build valuable, long-term relationships between brands and their customers. Craft and deploy marketing communications across digital, email, and DM channels by leveraging consumer data and insights; Manage internal analytic and technology teams. Sampling of clients include Kraft Foods, Staples, RJ Reynolds, Orvis and National Geographic. Epsilon has been ranked #1 Direct Marketing Agency by Ad Age for two straight years.

On the Gillette Male Grooming Products Marketing Innovations team, focused on blade and razor digital communications. Contract included leadership of site development, content distribution, co-branded content creation, SEO, online CRM, and social media. Goal was to increase blade consumption, and extend consumers deeper into the Gillette family of products.According to Interbrand, Gillette was the fastest-growing social media brand in September and October, 2009.

Managed home delivery subscriber relationships. Led direct marketing, customer loyalty, customer care center, budget and revenue & circulation goals. Brand management responsibilities included customer retention, upgrade and expense reduction. Responsible for serving 460,000 subscribers and generating $120MM in annual revenue.

Led client strategy development and tactical implementation of programs with a focus on loyalty and database marketing for clients such as Toys “R” Us, Scudder and Qwest Communications.• Leveraged transaction databases to develop acquisition, upgrade & retention marketing programs.• Utilized database to enhance customer segmentation, offer assignment, testing and measurement.• Oversaw creative development, execution and production of direct response programs.• Led back-end analytics to measure program and test performance, and recommend enhancements.

Managed day-to-day client relationships for several accounts, improving response metrics and overall customer experience for clients such as AT&T, American Express and Neiman Marcus.• Managed InCircle loyalty and website marketing for new e-commerce site launched for NeimanMarcus.com, and developed banner ad creative strategies, partner/sponsor relations, and e-mail contact strategies.• Developed direct mail contact strategy, database segmentation strategy, and creative strategy.• Helped define and implement marketing programs while managing internal and external teams.

Recruited for full-time role after successful college internship:• Wrote brand status reports, competitive spending analysis, and advertising reviews.• Helped create strategy for, and produce national television and print advertisements.• Accounts included: Glidden Paint, Florida Orange Juice, Reynolds Wrap and Plastic Wrap.