Bruna Ribeiro Email and Phone Number

Responsible to lead the services ultrasound business for Latin America. Release the upgrades through new market strategy analyzing market size, configuration, pricing set up, sales training, system update to quote, align to have remote sales through ecommerce and review the go to market with new channel partners. Increase ultrasound contract capture rate and on demand sales through campaigns and new strategies under third parties. Develop customized products based on customers needs, launch NPIs based on global strategy.

Leading the services portfolio positioning for the current Installed Base ensuring a value proposition for on demand and contracts, provide technical and commercial training, guarantee regulatory alignment for all NPIs, align the sales forecast with supply chain and commercial team, estimate the market size, develop new offers for LATAM region, develop marketing collaterals to support the sales team, price positioning for LatAm portfolio based on main competitors, definition of sales campaigns, activation of items in eCommerce, guarantee the pacing and bowler visibility for commercial team, align the services strategy with the modality strategy.

Services Product Specialist for Life Care Solutions Accessories. I have to ensure a clear and value proposition portfolio, provide technical and commercial training, guarantee regulatory approval for all NPIs and the current portfolio in LATAM, align the forecast with supply chain, study the market size and develop new sales opportunities, simplify our portfolio, adapt all marketing collaterals in LATAM region, develop list prices based on marketing feedback, align with financial team to create a report based on LCS accessories sales result.

Product Development Engineer of Medical Devices. Responsible for the medical device development and the Brazil Medical Device Regulations (INMETRO Certification and ANVISA). Direct contact with suppliers and evaluation of prototypes (pilot device) for requesting patents and trademark registration. I am also responsible to keep contact with hospitals and institutes for the elaboration of research projects. I have to build the life cycle of the product in the market and to study the best time to release it in the market. Contact direct with manufacture staff, suppliers and researchers.SkillsIt carries out strategic studies on the development of a new product and positioning in the market. Develops and teaches technical training.Main achievementsImprovement of the products of the company portfolio, elaboration of scientific research in partnership with large organizations, the launch of a new product in the market with innovative technology and recertification of all the products following the ordinance 54.Reduction of costs through products and process improvements established, greater acceptance in the photobiomodulation market. I have improved our sales indirectly by means of with participation in events & lectures. I have implanted the elaboration of new technical materials to spread in the medical community.

Sales Support intern for CT Scan and X-ray Products. Responsible for the preparation of technical proposals for private and public clients. Direct contact with sales and financial team to elaborate Medical, Healthcare Bids, RFPs & Government Contracts. Technical knowledge of the Siemens portfolio and their competitors.SkillsKnowledge about how to calculate the sales price, to configure the equipment according to the customer needs and give support to the sales team.High technical knowledge of Siemens devices and their competitors are extremely important to have the success in sales and consequently of good values of market share.Main achievementsOptimization of the time for technical analysis of public notices with the aid of the preparation of comparative worksheets between all main characteristics of Siemens equipment and their competitors.

Internship in the technical department of engineering, responsible for the analysis of the technical drawings for surgical instruments. Constant contact with mechanical engineers and factory staff. Main results: reduction of errors in the manufacturing process and, consequently, improvement in the quality sector.