Bruna Brandão Email & Phone Number

State Of São Paulo, Brazil

Brasil

• Execute the global communications strategy for MGID in Brazil (PR, social media, events, partnerships with influencers and digital content);• Closely collaborate with the regional team to lead a 360 approach to PR planning and execution;• Communicate a differentiated market position in Brazil that resonates with target customer segments and personas;• Propose marketing strategies and activities to support the retention of existing customers and the acquisition of new… Show more • Execute the global communications strategy for MGID in Brazil (PR, social media, events, partnerships with influencers and digital content);• Closely collaborate with the regional team to lead a 360 approach to PR planning and execution;• Communicate a differentiated market position in Brazil that resonates with target customer segments and personas;• Propose marketing strategies and activities to support the retention of existing customers and the acquisition of new customers;• Ensure all communications are regularly reviewed and updated to reflect the latest MGID developments and updates;• Develop content angles and articles outlines; write press releases and project manage content localization;• Identify and foster media relations and outreach;• Monitor and report on media coverage;• Plan and conduct online and offline MGID events to increase brand awareness, generate new leads, increase client engagement, and enhance our brand-to-client experience;• Conduct regular research on the latest market trends to continuously seek out and identify growth opportunities.• Use of tools such as Jira, Figma, Confluence, Hubspot and Strapi. Show less

São Paulo Area, Brazil

• Leadership and management of the digital media team (27 people) at Fundação Cásper Líbero, focused on content creation and digital marketing for TV Gazeta, Gazeta Esportiva, Faculdade Cásper Líbero, São Silvestre and Gazeta FM digital channels (social media, site and app). Today we have 14 million followers on social media (Youtube, Facebook, TikTok, LinkedIN, Instagram, Twitter and Pinterest), using organic and paid media. • Presentation of brand performance and monitoring reports of… Show more • Leadership and management of the digital media team (27 people) at Fundação Cásper Líbero, focused on content creation and digital marketing for TV Gazeta, Gazeta Esportiva, Faculdade Cásper Líbero, São Silvestre and Gazeta FM digital channels (social media, site and app). Today we have 14 million followers on social media (Youtube, Facebook, TikTok, LinkedIN, Instagram, Twitter and Pinterest), using organic and paid media. • Presentation of brand performance and monitoring reports of social media channels, seeking businesses opportunities for growth, monetization and amplification of the company, in partnership with internal areas.• Strategic planning of marketing campaigns and activations in digital channels (social media, website and app), and definition of KPIs, integrating organic media, paid media, and partnership with influencers.• Development of branded content projects for TV Gazeta's digital channels (website, social media and app), in an integrated way and with a multiplatform vision, in partnership with sales team.• Research and analysis of trends in the digital market.• Use of tools such as Stilingue, Scup, Facebook/Instagram Ads, mLabs, Postgrain, Google Analytics, Google Trends. Show less

São Paulo, São Paulo, Brasil

I taught, together with Professor Juliana Machado, the disciplines "Measurement of results in Communication" and "Tools and Metrics in Social Networks" in the Graduate Program in Organizational Communication.

São Paulo Area, Brazil

• Content creation and strategic planning for TIM beta and TIM Brasil (social media, app and site) digital channels.• Development of digital-oriented campaigns and monitoring of real-time interactions and brand sentiment.• KPIs definitions and follow-up of results in partnership with Analytics and Media team.• Real-time coverage of events.• Content campaigns using digital influencers.• Crisis Management and development of Customer Service guide for… Show more • Content creation and strategic planning for TIM beta and TIM Brasil (social media, app and site) digital channels.• Development of digital-oriented campaigns and monitoring of real-time interactions and brand sentiment.• KPIs definitions and follow-up of results in partnership with Analytics and Media team.• Real-time coverage of events.• Content campaigns using digital influencers.• Crisis Management and development of Customer Service guide for social media, email and SMS.• Use of tools such as Snaplytics, Google Analytics, Quintly, Facebook Ads, Crimson Hexagon, Scup.• Main accounts: TIM beta, TIM brasil, Heineken Show less

• Management of Digital PR team, responsible for build relationship campaigns with digital influencers and for improve company knowledge about web personalities and influential marketing. Focused on track spontaneous conversations, establishing true connections between brands and creators.• Project management with agile methodology (Scrum).• Main accounts: Ambev, Adidas Running, Lacta, Deezer

• Responsible for customer service, managing content, planning, BI and media teams for several digital accounts like GOL Linhas Aéreas and H2Oh, focused on social media campaigns. • At the time, Riot was the largest social media agency in Latin America. Within the agency, I have worked previously as a Junior Account Manager.

• Strategic planning and content creation on social media for decoration brands. Main account: Shopping D&D

• Brand analysis team management and customer service focused on development and presentation of social media listening research and reports.• Development of periodical Ad-Hoc projects focused on social media sentiment analysis and consumer habits in special dates like Easter.• Within the company, I have worked previously as Project Assistant and Social Media Monitoring Internship. Main accounts: O Boticário, Unilever, Coca-Cola Company, Grupo Pão de Açúcar, Kraft Foods.

Master Of Business Administration - Mba, Management And Market Strategy

Strategic Planning - Bootcamp

Bachelor'S Degree, Advertising

Education record