Bruna C. Email & Phone Number

São Paulo, Sp, Br

São Paulo, São Paulo, Brasil

Responsible for spearheading and assessing global marketing initiatives across diverse channels including paid media, social platforms, email, and events. Setting and tracking KPIs, and consolidating data from acquisition channels and CRM into customized dashboards. Overseeing the entire marketing and sales funnel in demand generation efforts.Leading the Marketing Operations team, steering web analytics (Google Analytics, Google Tag Manager), CRM operations (Salesforce), and marketing automation (Pardot/HubSpot). Managing seamless platform integrations, optimizing lead acquisition processes, and automating workflows for lead qualification.

São Paulo, São Paulo, Brasil

As Project Manager I am responsible for ensuring that all of the digital projects of the company remain within the agreed scope, cost and timeframe, as well as monitoring project indicators, coordinating stakeholders, managing conflicts, communicating decisions and results, ensuring the application of project management methodologies best suited to the context of the project and the company's moment. I currently work with agile methodology and management in Kanban and Gantt models.

São Paulo

Marketing and Sales Projects planning, including Inbound and Outbound Marketing strategies. Commercial plan development, CRM structure and parameterization, development and operation of e-mail nurturing and Marketing automation.

São Paulo Area, Brazil

Planning and managing digital media campaigns (Google Ads, Facebook Ads, LinkedIn Ads) for the B2B Segment, Content Marketing Planning, Leads Flow and Automation, Lead Scoring, E-mail Nurturing, Video Production Management and customized Content Management. Digital team management (performance, customer services, development), pricing of proposals building and budget. Experience with major technology players (and their respective channels): IBM, Microsoft, AMD, HPE, among others.Experience managing a team of 5 people in the Digital Marketing area, developing skills such as leadership, self-management and career development.

São Paulo, São Paulo, Brazil

Digital planning management (Onboarding and Continuous Improvement) of B2B and B2C accounts. Responsible for the whole understanding and digital planning proposition for the company's channels. Planning, execution and channel measurement, optimizations and recommendations, management reports, lead generation, nurturing, profile and behaviour analysis, performance reports. Marketing Automation (Hubspot, RD Station, Eloqua) and CRM integration. Project management, planning, checkpoints and strategy refresh. A/B test, Landing Pages, HeatMaps (Crazy Egg, Hotjar), Workflows, Email Marketing, Inbound Marketing Strategy.

São Paulo

Digital Planning and Inbound Marketing - Building concepts, personas, editorial plans, digital service interface. Experience in interviews and immersion with clients from various sectors, from medical to IT security. Setup experience in Hubspot, RD Station and Wordpress. Experience with marketing automation, nutrition campaigns, forms and lists. Oriented strategies for lead generation and lead conversion increase. Experience with Landing Pages and Thank You Pages, CTAs, website optimization (SEO), media campaigns and Keywords / Ads analysis.

São Paulo, Brazil

Management of the K2L brand and its products/ artists on Social Media and Web (websites, mailing control, costumers service, newsletters). Curation and content management for digital platforms, general metrics for both websites (Google Analytics) and Social Media (HootSuite, Union Metrics, Iconosquare, Buffer, Scup and other monitoring platforms including CRM). Concept and execution for new products, launch strategies (online and off-line). Creation, management and analysis of online campaigns (Facebook Ads, Google AdWords, Bing Ads, among others). Full digital distribution: strategies and creative strategic solutions. SEO and SEM strategies, optimization, consumer funnel and strategic sales.

Rio De Janeiro

Development of graphic materials (print and web) for musicians and artists and for the company’s brand. Creation and production (with accompaniment) of promotional material and disclosure. Quotation of budget materials with suppliers. Conceptualization and briefing creation for artists' websites. Logo creation and application in digital and print pieces. Conceptualization and execution of layouts for special events (DVD Recordings, Music and Video Releases Tour, among others). Planning, Execution and Analysis of Social Media (Facebook, Twitter, Instagram, Google Plus, YouTube) of all artists. Planning and execution of media plans and Digital Marketing planning. Direct contact with professionals responsible for the largest Social Media and Digital Channels.

Rio De Janeiro Area, Brazil

Development of graphic material: Textile virtual charts, creation of proposals for new graphic projects and textile patterns for import sector. Responsible for the whole company's graphic design, for internal and external purposes (actions of e-mail marketing, teasers, newsletters, new product launches, marketing projects, publications, magazines, layouts in general). Conceptualization, preparation and development of product launch.

Senai Moda Design

Trend's Research (including research trips to Paris and London); assistance in the conceptualization and design of four editions of the Trend's Book "Perfil Moda - Inspiração e Tendências". Conceptualization and design of the company's uniforms. Captation of images and proofreading the book "10 anos de Moda - Rio de Janeiro". Conceptualization and design presentations, videos and lectures for Senai Moda e Design. Participation in events such as Fashion Rio and Rio-à-Porter; participation in decisions of logos and design approval and marketing actions.

Mba, Digital Business

Digital Marketing, Digital Marketing

Digital Marketing MBA.

Music Business, Online Music Marketing: Campaign Strategies, Social Media, And Digital Distribution

Bachelor'S Degree, Industrial And Product Design